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% of
% of
Total Retail
.rvei.a.11 oaies
Station
Television
Station’s
Station
Retail
Retail
Sales
Coverage
No.
Total State
Television
Coverage
Population
Coverage
Sales in
Sales
Coverage
State
of
Population
Coverage
to Total
Coverage
Population
Coverage
Coverage
by States
Breakdown
Sta¬
(1940
of State’s
State
50 Mi.
Breakdown
Areas (000
to State
(000
(000
Location
tions
Census)
Population
Population
Radius
by States
Omitted)
Totals
Omitted)
Omitted)
•{■MISSISSIPPI
2,183,796
11,300
.5
.5
1,292
MISSOURI
3,784,664
1,915,500
50.6
67.8
747,296
Kansas City
I
854,800
334,941
Mo.
18.5
700,800
27.4
302,090
Kan.
8.6
154,000
6.9
32,851
St. Louis
5
1,604,100
534,602
Mo.
10.5
398,700
40.4
445,206
III.
15.3
1,205,400
3.1
89,396
NEBRASKA
1,315,834
460,600
35.0
17.6
70,079
Omaha
2
612,300
109,056
Neb.
35.0
460,600
17.6
70,079
Iowa
6.0
151,700
4.7
38,977
fNEW HAMPSHIRE
491,524
203,000
41.3
42.9
78,635
NEW JERSEY
4,160,200
4,160,200
100.0
100.0
1,580,401
Newark
1
12,078,500
5,040,642
N. J.
84.2
3,428,900
83.3
1,316,154
N. Y.
64.2
8,649,600
66.7
3,724,488
NEW MEXICO
531,818
145,300
27.3
30.6
38,439
"Albuquerque
1
145,300
38,439
30.6
NEW YORK
13,479,142
9,619,800
71.4
92.3
5,146,913
New York
14
12,504,000
5,242,972
N. Y.
64.6
8,706,900
67.3
3,754,037
N. J.
81.2
3,378,700
82.3
1,300,836
Conn.
24.5
418,400
26.2
188,099
"Buffalo
1
9.3
1,258,500
467,261
8.4
* Rochester
1
5.2
704,800
13,479,142
5.0
White Plains
1
11,944,300
N. Y.
65.8
8,863,600
5,001,252
68.0
3,791,488
N. J.
64.0
2,662,300
64.6
1,021,665
Conn.
24.5
418,400
26.2
188,099
Schenectady
1
920,400
369,001
N. Y.
5.8
775,800
5.6
312,027
Mass.
2.8
122,300
2.8
49,406
Vt.
6.2
22,300
6.1
7,568
OHIO
6,907,612
5,379,300
77.9
58.9
1,437,968
"Akron
1
39.5
2,730,800
1,028,457
42.1
Cincinnati
2
1,573,800
560,204
Ohio
17.8
1,232,100
19.8
482,577
Ky.
8.7
247,900
11.2
58,016
Ind.
2.7
93,800
1.8
19,611
"Cleveland
5
38.4
2,652,700
1,014,583
41.5
"Columbus
3
13.3
934,400
325,499
13.3
Dayton
1
1,629,700
604,191
Ind.
2.9
99,000
2.8
29,717
Ohio
22.0
1,521,700
23.5
574,474
OKLAHOMA
2,336,434
612,200
26.2
33.3
170,943
"Oklahoma City
1
26.2
612,200
170,943
33.3
OREGON
1,089,684
597,700
54.9
59.0
260,713
Portland
1
692,400
290,074
Ore.
54.9
597,700
59.0
260,713
Wash.
5.5
94,700
4.4
29,361
PENNSYLVANIA
9,900,180
7,840,400
70.2
80.4
2,519,503
Philadelphia
10
1,960,400
1,840,704
Pa.
34.0
3,362,900
39.3
1,231,394
N. J.
34.1
1,417,900
35.9
567,195
Del.
67.4
179,600
71.0
78,115
Lancaster
1
2,905,100
1,004,568
Pa.
16.1
1,596,500
15.7
491,522
Del.
67.4
179,600
71.0
78,115
Md.
70.0
1,129,000
70.2
434,931
"Scranton
1
11.5
1,143,000
304,993
9.7
"Wilkes-Barre
1
16.4
1,621,900
436,215
16.4
Pittsburgh
4
2,815,300
902,238
Pa.
25.2
2,496,900
25.4
795,089
Ohio
2.7
188,200
2.6
63,098
W. Va.
6.8
130,200
10.9
44,051
Johnstown
1
1,175,500
296,717
Pa.
11.0
1,088,600
8.6
268,659
Md.
4.8
86,900
4.5
28,058
RHODE ISLAND
717,300
717,300
100.0
100.0
275,447
Providence
3
3,152,900
1,354,713
R. I.
100.0
717,300
100.0
275,447
Mass.
51.6
2,226,300
57.7
1,003,086
Conn.
12.5
213,300
10.6
76,170
TENNESSEE
2,915,841
568,300
19.5
21.9
132,122
Nashville
1
617,600
139,791
Tenn.
19.5
568,300
21.9
133,122
Ky.
1.7
49,300
1.3
6,669
TEXAS
6,414,824
1,029,300
16.0
20.6
370,715
"Dallas
2
16.0
1,029,300
370,715
20.6
UTAH
550,310
352,800
64.1
74.1
126,515
"Salt Lake City
2
64.1
352,800
128,515
74.1
{■VERMONT
359,200
22,300
6.2
6.1
7,568
VIRGINIA
2,677,773
740,400
27.6
33.4
209,499
"Richmond
1
21.8
582,800
179,285
28.5
WASHINGTON
1,736,191
1,128,000
65.0
69.2
462,743
"Seattle
1
48.3
837,900
353,954
52.9
Spokane
1
225,000
86,805
Wash.
11.3
195,400
11.9
79,428
Idaho
5.6
29,600
4.2
7,377
{WEST VIRGINIA
1,901,974
130,200
6.8
10.9
44,051
WISCONSIN
3,136,587
1,354,200
43.2
44.9
477,836
"Milwaukee
2
43.2
1,281,700
459,593
43.2
* Covers an area in one state only.
t Covered by stations outside the state. Courtesy, Buchanan & Company, Inc.
93