Billboard advertising (Apr 1895)

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curves and wavy lines villi an American advertiser; jet how effective the picture is, and artistically satisfying, despite ot BIJ.LBOARD ADVERTISING CO. No. II W. EIGHTH ST.. C INCINNATI. O. if AMES H. HE NNECAN, M ANAGER. -ADVERTISING RATES - Uie play tell us that so cotriples i: ten ordinary affairs ibatno often can we unravel all the causes tha have produced a single result or follov all the results ofasisgle Itwoul. o try f lehairpaze.onelblrtl evler measnremeiit. [which it™rt»B.thelinii-i' - lew birth a r the poster into its begin i tigs. .Se sore that, in auch au analysis, the ssues of this journal for over sii yrars would be found to hav _ ursery of the germs of the present day poster. 'It was not in the nature of things that the arts of advertisement by newspaper could be carried forward by leaps and bounds without causing their vivifying influence to spread in all collat- eral directions. Even the readers of ad- character of a true poster. Fifthly, the pictorial and literary con- tents of a poster must be thoroughly harmonized, making them work together to the single end desired, and not work one against the other to the weakening means must be provided for like ■ lithe ' them Hon, then, could the venerable, but n s 111 copj- and contagion of improvement, &fiS££ Three dangers beset the pat ntn the use ot , er ^ thosf that would use BILLBOARD ADVERTISING CO. No- II West Eighth Street. Cincinnati. Ohio. that its chief aim will be eiploiting the signs. If snch is the ease its projectors mnst of necessity be firm believers in the efficacy of posters, and their journal pan- to be hoped that Display Advertising the path of tbe eit hastei The almost desire to "keep up with the procession" is apt to set many to postering before they have adequately conceived or worked out the details of a proper scheme, or can have their plans and designs suitably ex- executed. Competent "lists in posters are not yet numerous, and the few we have will have lo feel their way for a year or two } et. Meanwhile, a bighly special- ized and widely circulated journal like Printers' Ink, could materially sent all of a generous Lastlv, *1! quesliins relati color and every mber detail and ac should be worked out with a due regard to tbe p!a<-es where andtbepeople amorg tnrting ii t possibly be service- e domain of advertis- 1 infinite variety ex- arly boundless field. * the ■ Utile school ial capable artists in tbis line in this country, and that the few we do posess. will have lo feel their way carefully for some time to come, before they may hope to achieve results of a high order of exceHen > the i t is published. There is plenty of is needed- Here's hoping- it will poster should be and how it should be round I r berates hi I tilte* o task and of the hi a deservedly ti necessary more especiallv as tbe real sig- nificance of the incident, lies in the amount of space devoted to it, and the tins are finding increased favor daily in the>stimation of all large and in teilegent advertisers and billposters in every sec- tion are preparing to invest largely in this direction during the coming summer- We areimpelled in consequence of thefact that many of them are totally inexperi- enced in tbis direction to extend a warn- ing which we hope will not he rejected as IIITHERTO, this admirable andinfluen- ticaUy lial jounjaltias been a staunch advocate this injunction cannot be ofnewspaper advertising, almosttothe Location, height, cost, siie, in entire exclusion ofthe billboards and all other considerations fade into I other media "as well. insignificance in comparison. tti'^posiera and poster printers every- mustbe well balanced designing, i inhere will hail wirb delight, this rbange in drawing, finish in execution, ot heart, the billboards will be better in color, in fine you patronized than ever and. IS ftiflii ■' Ink list i( you would make a lasting mil be rendered more nearly what its of Ihe venture. early bird that will catch the worm, but the seeker must be a veritable fowl and not a hybrid, and must be of the worm- catching variety. Unfitness is too great a topic to be dealt wilh at large is so brief an article Perhaps a good way to treat it summarily is to enumerate the First, then, up to date poster must be 1 with the newspaper adver- i which p tb« burden of the to be done must fall. When the I of the art of war abolish infantry and fight their battles with cavalry and , artillery, we may think of abtndoningthe . newspaper for other means of publicity. Secondly, a poster mast be artistic; otherwise it will ..iTenrl the public taste and repel tbose it is meant toattracL In artists, the great advertisers and, lastly, the great pubi c, which actually eipecls going to make of i!, say. two years -CF. B. FROM ENGLAND. . The Billposters Directory for 1895. has just reached u*. It contains a compre- hensivrfist of Billposters of tbe Kingdom of Great Britiiu together with a large number of halls, opera houses, principal newspapers, etc. It is published by J.J. Beonell, 61 Chancery Lane, Loudon, W. C and the price is twenty-five cents, in cloth and twelve cents in paper. Parties in America ordering this book shonld include fivecents extra for postage Billposters in America will do well to or- der it if only to se ttque b relhern a d PRESERVING PASTE. will be found efficaceous but by far the best method is to simply keep the top of the pasle in the reservoir level. Every time a bucket is filled, the paste remaining in the vat or barrel should be carefully gone over with a paste trowel, ■ Mmplie, n the heels of this 0 e new comer, but we When yon advertise on Ihe you cao see where every po- your billposter can account need he. take yon with him newspaper do the same ? jurtbly, the conception should be bold. Look at the equestrian figure of Napoleon, made familiar by Ihe Century. Only the fame of the artist that drew the