Billboard advertising (May 1895)

6 by empty promises, by cajoling or by threats or some sort of business methods, get them to keep it np Coi two weeks longer, so that they cad make their pro- fit at the prices stated here. Now, that is intended on the very face of it, to in- jure the Company. It shows that the seDder of the postal was a competitor for this job and didn't get it It represents that these parties got it at a certain in order to get within that price they have got to use some underhand method. I have stated one ofthe methods in wh.ch that "jollying" can be done. Another way which would come under the same suggestion is that a contract con'd be made foi four weeks, and at the end of the two weeks con'd be Ibrown up, and the "jollying" would then commence, and in some way thej- would keep the paper up for the full four weeks bnt the t that "jollying" n "jolly" means to foe!, lo mislead, to in- jure in some way, by empty promises, and it is a direct reflection upon the character and the business integrity of this company This card was sent to Mr. Crawford. Undoubtedly the same card has been sent all over the count-y to the different places mentioned on this but what it said is not and cannot tx true. There is an Association of bill posters in varions cities. They are notified that somebody is taking the contract or trying to get work, at less than the Association tion of dishonesty—certainly nol obvi- ously; and a corporation, Gnde I ) my mind; and it is fair 10 sta'e that every person to whom I have shown that postal card has said that the charge here is so nonsensical that there is nothing to talk about, and the idea that they can furnish the ground lor an allegation of a crime of great gravity, under which a man can be sent to prison for five years —becanse we cannot know now what the result nil! be; it is for the court to say— If in the mind of the Court that is staled why then there is an offense no doubt shout th.t; but if it is not sta- The Other Side. Office of The O J. Gdde Co., 93 Hudson Street, New York, April 26, 1S95- would influence many bill posters lo give the "Tutti Fruitli'; paper less considera- tion than it would natuially get. although the work was sent out at regular prices. Besides this, the card was sent out in the name or the Association, which made each member HaUa to suit for damages —although we think that will be avoided. Under these C appreciate that it was n prompt action in the tea from carrying out that contract success- fully, stating there that they intend, through some underhand, some false, fraudulent methods, to foist this contract upon the hill posters at a price upon which they conld make a large profit, is, I mnsl insist, directly within the that law. It is "defam and the reputation of this it is a direct attempt to injure its busi- ness standing and integrity. It was to prevent the use of the United States 'Is for the carrying ol such libels and upon a postal card where the public see them, that this statute wni It is carefully worded. It tries to avoid some of these difficulties, and yet Lt comes distinctly within the meaning of the law. My friend has tried by his real essence of this offense. This is not fendanl win be imprisoned lor fire years, of great gravity. It they are going get a good contract out of you. going to try to get yoi price ofbil The Coi stand it will bear the interpretation, to make you good-natured, and bring you ..into a frame of mind that will induce Or does it .fooly > fool, at all—not a bit of it and if it did, that is not libelou: Courts thai ate for libel if this is "defamatory," and not ider the cover or the United States Government. If they have got any qnarrel with us, let them go into " nol sneak here bekind the skirts of the United Slates Government. lis punished for an of- Recogniring your desire to do justice to all parlies concerned at all times, we be glad to paper was sent to the various bill posters at prices quoted by them, and for which they have done work for us «i advertisers, as well as for the l>est inter- ests of the trade at large. When you consider that Mr Stahlbtodt competed for this dished with a list of the cities lo he ci integrity among a large class of the peo- ple with whom it has to deal, and unless this thing is prevented, that law is to a great eitent a dead letter. I think, on looting at the postal itself aud reading it iu the light of these suggestions, it will he seen that there is a ■'defamatory" to injure ihe rep- that obviously O! Mr. B dl 1 I will say this, and nothing more. As I said when I was on the floor before, there are two elements or ao of- ,is nature; the first is that the of both are identical; advertiser makes money Ihe bill posters won't get a chance to make any—that good work on the part of the hill posters is being appreciated by the advertiseis; and that ihe general silnation with the commercial advertisers is constantly int. proving, and if handled tightly should be productive or very satisfactory resulls We believe wilh ;ou, that p-ruianent benefits to the bill posting interests can at all to show U not within this act, it has been the argu- ment of the attorney for this Gude Com- pany, because this statute says ' obvions- and if it take the attorney or the posters will back up the solid work that brings good paying business. Keep us posted on your circus billings. Enclosed find a card to he used for that purpose Also note the list if customers the back. Isn't that the best possible "niony as to o and lo u Mr. Ball: The only consideration of the Curt , outside of any quarrel that evi- lo your inquiry, we are IJd.v't have too much monkey-b to that it is not us this about your advertisement. A p.am atement of facta is all the public has ne to read.— Art in Advertising.