Billboard advertising (Aug 1896)

ADVERTISING ##### ADVOCATING MODERN METHODS OF ADVERTISING. = Vol. IV., No. 7. CINCINNATI, AUGUST 1, 1896. TACT IN ADVERTISING. What Is tact? Webster thus defines it: "A quick or intuitive appreciation of what is fit, proper and right: fine or ready mental discernment shown in say- ing or doing a proper thing." Ac a social function, in Maine, of which James G. Blaine was host, an honest old fanner who had just partaken of some ice cream, for the first time, sought out Mr Blaine, and, taking him to one side. it the iu'elligence, and exdaii -Can't be possible! Mr. T.. ,bout it immediately." Mr. T. amid the throng of guests, Mr. Blaine said : " IVi all right, friend T.. that was only a new, fangled disb my cook has been getting up." tact on the part of Mr. Blaine, who at the "" it of the as solic- lemy By listening, :ern. to the fanner's y that the pudding was frozen, and expressing bis intention to im- bout seeing what was the .mplished an opposite re- contrary, you have too highly rated your suffice. Take, for instance, an individual, firm, syndicate or corporation desirous of reaching the public thi genius and the ] into requisition, j era are spread broadcast throughout the Union. The artist has done his best in accordance with the designs furnished him, and the printing and coloring are unexceptionable. The projector of the poster has been Tar from niggardly in the outlay, end he awaits with fond anticipa- tion returns from his'outlay. Soon the increase in bis receipts are marked and decided, and the utility of the poster as an advertising medium is established bu- ndling similar wares or advertising a nilar industry or venture to his own. is ceting with even a greater and more m ply failed to produce competitors, that will i energy, what business capacity you pos- malcing up. if yon are lacking in tact you are deficient in one of the main levers of success. Tact is the tail that balances your kite; the governor "that regulates your engine; that oils and keeps in run- ning trim your machinery; impulse, study, or reflection devises a plan of action, a method for financial advance- ment, a medium for bringing your man- ufactures, yonr merchandise, or your husiness ventures in touch with the public, or suggests the modus of an in- .tlain profitable or advantageous results; out without tact your endeavors arc iutile and turn to Dead Sea fruit. Tact would have warded off many an assign - 1. the necessity of many a paratively meagre, and lacks, perhaps, originality. There is little striking i the picture to cause the masses to stc and scan it. The descriptive lines ai faulty, not sufficiently expressive, an frequently the r. a deficii ,y of tact displayed in the prepatai poster, and there you are. The saying is time-honored for a lawyer;" and this most of the walks or life. One an emergency, be able to half-sole his tionnblcs; but the job would be a crude one at the best, and altogether unsightly. YOU may be impressed with the idea that you arc an adept in the art of designing, d suggesting who make poster designing and preparing a specialty. They are men fertile in ideas, and quick to intelligently grasp free a comic song, or a comic song out of a ser- mon. If you would succeed, beyond a question, with yonr poster, and bring devised by the shrewdest worker licity-withoht-payment, who has played ■•donkey" with the confiding publisher. Advertising by using the poster craze is an easy thing, a delight and a fascination for the man happy only when he has all the best of it and a great deal more than The saw-dust, gold brick, how-do yon- i, and the result will be a fore- NO BETTER WAY. There is a possibility that tbe present popular poster may figure in politics. It is now used to advertise everything from a variety show to a magazine, from patent medicines and beer to Sara Bernhardt, so it really seems as if there were a chance for " l'affiche " on the walls of the politi- cal arena. As yet the advance agents of the great parties have not adopted tbe idea, but an ambitious printer, who thinks be sees an opportunity in this line, has submitted a proof of a highly colored poster to the Republican Congressional of the poster sharp in securing space for nothing. The original outlay is considerable, but it is simply a trifle when compared with the free space secured. It is an ill wind, body is very sore to be with the fellow The 1 P ™ desecrate tbe landscape, for thereby is gained unlimited free advertising. Tbe scheme is ample and effective. Hibernian, who is always clever in his disregard oE the ethics of language; "The worse the poster is the better it is." being a living issue, his poster n f the times, and it is possible that the pictorial poster may yet do duty in advocacy of the respective candidates. It has been suggested that the Republi- cans might use the Napoleon posters so plentiful during the past year, represent- ing Maj. McKinley astride of a ' sound of noster art. Sitting back he mnst smile to himself. His grin is genernos and self satisfied, for he has secured thousands of dollars worth of advertising in toe news- papers which have even paid to have bis poster engraved. Is there anything ampler? Could there be any confidence game more perfect? the Alps of adversity into the pleasant Italy of good times. On the other hand the Democrats might represent the Boy Orator of the Platte standing on the silver Profitable Advertising has this to say n regard to the value of a fence: One of :he most successful sign painters in New k in a bank. He rsi K :l. : 1 ihot lines you are quite equal I the task. Probably you arc right, pos- sibly you are wrong. If right, vou can not fail to interest the public in your poster, provided you call the adventitious aid of tact into requisition. If, on the told one day as e could have the use of a 1 ave if he winted it. He tal of it, for advertising, salary. That opened his of fences in big cities for ad- pas (painted) has only been of late years. Now the man ge , tsbigretrtal'forir PUl " ,l,ornu S hf