Billboard advertising (Aug 1896)

August 1896. BILLBOARD ADVERTISING. NEW YORK NOTES. Ver> lime new busioess In any tine or j faster Printers! Everybody is ripectiug a large slice of Ibe Siege! -Cooper approprintion wbirli will be in evidence about October I. The K. J Gunning Co has a pxinl contract covering tbe suburbs ol New York, and " d miles or so in all special Miner.-MI Co»d„rl,d by W CHANDLER STEWART. vrrapaxima AataaM 'or UHl irftufmtnl The rumored assignment of the Central Show Printing Company, of Chicago, turned out to be a pure fabrication—not one single word of truth in it. This con- cern is in a highly prospe and its utmost capacity is severely ta A PENNY-WISE MAN. Through my advertisement in BllA- order, the other day, from a new man in the field of advertising, who wanted me to write a one page, single-leaf cir- cular for his newly discovered dyspepsia cular, had very fine boats, yel, through their cheap circular, they lost a patron that 1 know of, and.I have no doubt but that thousands of others are each year being warned against their boats by Incur Moral. — Any kind of advertising if some one, by chance, should happen to pick up one of these circulars (which were to be 518 inches, and printed on very cheap and common paper), the cheap look, the smell of the common ink, and the mean feel of the poor paper would give hhn anything but a favorable impression of the remedy advertised. 1 wanted to originate for our dyspeptic advertiser a neat and attractive four-page folder of odd shape. 1 people walk around the office lis by the hour, reading that may be hung lewspapers lay unopened upon 5 tables; and, as for the local , half tbe guests dont know The most effective and beautiful fur- niture poster ever displaced in New York, is the posted the Hawes Hat 3-sheets. announcing fall and winter styles. This is done more to ap- peal to the out of-town dealers, than with the idea of making any retail sales of " Big G" and "Santal Midy " are the biggest things on the boards. Sometimes whole blocks of boards will contain noth- ingelse. ("Aunt Jemima," keep off.) the Ledger Job Office, of Philadelphia. has' embarked in the same line of bi on his own account. He is very p, There is absolutely no truth in the re- port that the Central Show Printing Co. had assigned. This house is as sound. C W. J Printing Co., Chicago, III., is a a of tbe International Bill Posting Associa- tion, and was in daily attendance at the not hiii a bold catch li you go away for recreation, and take with you that restless feeling that won't let you settle down to read, while it will let you wander around the office from poster to poster, reading as yon ran' gro-x. Mr. H. D. Eo the head of the firm, is, no doubt, o: the best known young men in the print- ing ink industry, and to him be printed, artisticaly, on good paper. The dyspeptic advertiser said, he could M. 1-'. Sprenger, "The Honest King Bill Poster,- is enjoying a most prosper- ous 'trade this summer. He never lets anything slip by, and consequently bis boards are always full of live posters. Just now he is billing the Duchess County Fair and the National Bicycle The 0. J. Gude Co. and Reagan & Clark roofs along the L lines. J G. Asbury is painting New York City for Harper Whisky. Hl> appropriation is unlimited, the instructions being to put up a bigger and any article ever before liad in New York. Asbury is one of Ibe few contractors who can paint a wall and handle a big gang of men at the s with New York, tbe : it tic < '' dodger " style company who would send out such a cheap circular, would run their steam - boats on the same plan, and that they would contain no accommodation worth speaking of. As a result, I decided 011 the Slonington line, although they get you there by a much more roundabout t that the e the poor cir- LouKoley. of Pana, 111., has some fine lards, and a good town. Lorn is also Messrs. Theiss & Smith report business very good this spring and summer. They have on boards Liggett it Myer's Star Tobacco, Bartbolomay's Rochester Beer. The Crawford Bicycle. Heenian's Chew- ing Gum. and Warner's Corsets, and are also erecting one new board, 100 * 100 " on a corner, one 75 ft., and one ico ft. ! Rampant. More Prudes acd Detroit, Mich., producers of Artistic Post- era especially, report business on a very steady increase. Their plant is one of the finest equipped t \e country.