Billboard advertising (Sept 1896)

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2 BILLBOARD ADVERTISING. September, 1896 To the members of the International Bill Posting Association. Dear Sir and Brother—On another page in this issue, and each succeeding issne, will be found a Corrected list each month of all members in good standing. The association voted to pay fifty dollars per arrears over sixty days will be dropped from this list, and will not be reinstated until ordered to do so by the chairman of the Board of Directors. As all advertisers throughout the country depend on this list, you will see the importance and benefit of leaving your name always be- fore them. There is going to be lots of EARLY BILLBOARDS. Speaking of billboards now i ively used by managers of theaters, cir- cuses, patent medicines, and by all large advertisers, an Exchange says: " Bili- wbich announcements and proclamations were posted in London about the year 1740. A man by the name of Loomb who iracant lots i - in it is important that yon Fraternally yours, P. G STOUT, First Vicc-Pres. OFFICE HOURS. tails, Tlicy have put up with it foi long that they have become inured to accompanying loss of time iug delays. ■ • Now that the commercial firms are go- ing on the boards, however, tbe case is number of boards upon of the city, and he received a small stipend from the municipal authorities for the service. The erection of these boards, and the matter placed upon them, of course, attracted the attention of the populace, and they were constantly sur- rounded by crowds reading the announce- ' merits. This fact struck the fancy of a Jew clothier as being an admirable plan to get an advertisement of his goods and place of business before tbe people, and he applied to Loomis for permission to have his pn " boards wit] Loomis, being under the direction and in the pay of the city authorities, could not agree to this proposition without con- sulting his supervisors, and this was done. The council debated long and seriously over the matter, and at last gave their consent on condition that the Jew pay the city so much a year for the privilege. This was agreed to, and the billboard and its covering was brought intc as one of the necessities of A BILLBOARD CENTRE. It is doubtful whether any of the metropolitan cities can outrival Chicago as a vantage ground for the billboard advertiser. The number of boards in Chicago may not be proportionately larger than that of other and smaller cities, bnt it is tbe location of the boards that gives the Garden City its pre-emi- nence. The billboards that are seen hy the greatest army of people, are the best for the avdertiser—locilion is the chief factor. In Chicago, along the trunk lines of the surface street railways, within the heart of the city almost, are acres of sign boards. The thousands of people who daily patronize the systems, must neces- sarily pass them. There is no escaping tbe sign board, and the average Chica- goan knows the names of the more pro- minent advertisers by rote. There is much railroad property in the centre of the city which is enclosed by high fences controlled by the bill posting to renting billboard privileges on their buildings in these stringent times. There is always a number of buildings in pro- cess of renovation or demolition in the down-town district which are seized upon for poster and sign display. of the billboard by Chicago, the lines of street railways t They are the Wabash Ave. and the State St. id the Clark St. electric line. rable 1 r Lb* streets. Along State and Clark, tbe rail- road tracks give exceptional opportuni- ties, for paint aud poster, inasmuch as the tracks are fenced in along the streets. On Wabash Ave could be found in every quarter of the city. The idea, being new and novel, spread as such things do, and it was not long until the billboard was found in it to himself and emedy this evil, illy done in a very simple manner. Follow the plan in use by phy- sicians. Adopt a schedule of office hours. Have them incorporated into a neat sign for the office door and then— stick to the ^office during office hours. Everybody can read a picture. Its meaning is plain to the German, the Scan- dinavian, the Italian or the illiterate originated with Loom is, has been'enlarged aud expanded until now there are no cities but what have their bill posters, dth miles of boards, the whole forming > those This is within a mile or two of the court house Further out, the signs and bills are more rampant, bat there ■■ cir- culation*' is not so large, and so they are not so profitable as those farther in. It is rumored that W tbe Buffalo Bill Shows, will embark in the hill-posting business in the near future. He does not say where, but it is said that it will be in one of the big cities. There are two other ventures in contem- plation. These latter are going in to make a big fight in two prominent cities simultaneously, the idea being that if they only succeed in winning one, they wiil be ahead of the game. We are not at liberty to disclose the names of the gentlemen iden ified with this latter movement, but they are prominent in the show business, and posses: ample finan- cial backing. Can yon guess? The Poster has gone the way of all things attempted by Will. M. Clemens, and unexpired suscriptions will be filled by the Rrd Letter, the new ejtpouent of the Poster collecting craze, which comes from Boston — the home of the Police News. The Red Letter is all right after its kind, and will be appreciated by all Paster people. If a dealer has any inch on his list, he should not fail to show i copy, E. B. Bird is the art direc- tor, and his own work for the magazine is enough to make it much sought for by those of the culL Retailed at 10 cents, and supplied by the n and Neu's Dealer, ~ The poster's tbe thing. It's quick, pictorial language. The American Type Founders' Co. hai iow the exclusive sale of the Empii ihow Printing Co.'s plant, and will dis- use of same in whole or in part. .□[Auth niHEnltudctbatyDDira [ time far (ISO. wby ati n't yi ay hoi Hnaiyoudld Bay wan. "when tbe wotic is done, send imthe bill, and it will be promptly paid." We simply carried opt your ia at ruction i, and supposed En (lie rush of your "vast" (?) bus- iness you bad possibly overlooked It, We cer- tainly had no intenlion ol "making you tired." FossLbfy'uT