Billboard advertising (Sept 1896)

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September, 1896. BILLBOARD ADVERTISING. 5 ARTICLE XVIII. .000 population f x or the 11 this a- arguin 11 fav 40.000" 60. 60.000 " So, 80,000 " 100, 100, joo, and c F .. 8.00. ually the billboard vitlioi: 1 New Brans- ARTICLE-XIX. Folks that have been i; wick, N. J., recently, tell me that tlie billboards of that town, belonging to his price is The L roads here in New York keep B. W. Suydam, are the brst looking in twelve cents for a month, he will leave their advertising boards stripped as clran every way of anything seen in a month's the paper on the boards till he gets some- as possible when paper is dead, and new, jonrney. I have never teen tlie board*, thing to cover it with, and in this way clean, white paper is pasted oven the and have never seen Sir Smdum, but of your paper may show for boards. No dead paper is allowed to they say that his paper ii always lioid- stand a week, or even a day. ered ; that the boards are carefully built, I believe this is all wrong. The ser- And these people get Two dollars a and not slung together by any one that ce is worth the price for the month :beet per month, on yearly orders, and can drive a nail without mashing a ily, and if the advertiser does not want seventy-Eve cents a sheet on orders of a thumb; that the paper looks clean, and pay for a longer lime, the hill poster single week. These figures are authentic; free from cracks and breaks; that the nycase he and at these prices yon have to "lake boards are elevated slightly above the pick ground, and banded, top. bottom, a ARTICLE XX. 1 leave tl a] salary °f five percent of alt raoney may pass through his hands. The secretary will receive a salary of J365.00 ARTICLE XXI I M I >-l ALLOWANCES. The officers and inspectors of thii at These by-laws may be a'leied, amended or annulhd by a two thirds' vote of the member! present at any regular meeting. ARTICLE XXIIL ORDBR OF BIStSESS. t Call to order, i. Roll-call j Reading ol minutes of previous 4. Readme of communications. 5. Applications for membership. 6. Rt-pnru of special null »la..>! 7. Introduction of new n FOR THE GOOD OF THE ORDER. Some Observations t y !am W. Hoke. I hope this is all true, 1 I would advise Mr. Buydam to 1 himself and his plant in the adv columns of Bl lliioah d. . if it i jahes l. Mcelroy. The cut on this page represents a type of hustle and the faculty of getting there, ft represents, moreover, in Bne shape, the and rapid strides forward in every walk of life make men, older in years and in affairs, stop in astonishment when they slowly tneas- Jarues L. McElroy is the name which goes with the picture. And Bernard Mc- Elroy is the name which is linked with that of James in the Erm of McElroy Brothers, bill posters and distributors in the towns along the north shore of Long Island. These young men own all the boards and privileges in the greater pi of Queens county, and in made up of people generally well to'do. One new board a week is the anrage 1 this firm this year. And the fact that tt paper of the leading advertisers covet . all the display space all the time, shows that Long Island is a pretty profitable place in which to advertise; it ' McElroy Brothers know this, and that they have succeeded in e men who put out paper, up to an appre- ciation of this fact. The 1: " the McElroy Brothers is at S4 Bradford james l. Mcelroy. advertiser. We contract* in Chicago aggregating about tU,000, about equally divided between paint and posting; as we rode from the depot to the hotel, we passed numerous "s, all excellently located, but all 0 ragged, and presented so woe- refused to bill, and painted exclusively. flio,oo> fnr this concern in paint, and not as much as f 5.000 for posting. The memory of those shabby St. Louis billboards seemed to cling to this man, and no amount of argument could con- vince hint that boards elsewhere WOW looked after better. (This was before the ntent to the billboard and the other ad- The bill posters that t have spoken to on this subject all claim that the improve- ment would cost too much, that they can t afford it. that their customers would pay no more on account of the improve- rossihly no one would pay more at first; hut there is really no earthly rea- son why hill poslcrs should consider tliat three cents per week is the utmost ihit can be gotten out of bill posting. At this rale Ihev get fj.jS per month for a 2S sheet stand (! 5 feet of board.) L. E. La- Tour & Co.. of New York, and The R. J. Cunning Co.. of Chicago, get all the way from *7-50 pet month to (7.50 per week others. And you can't pick the special location on each station. Il~ do any of these things )■ Just think of (3 while yoi Last month I spoke of a poster that had been pasted onto n smooth billboard, the English paste "Cloy" being used. That paper is now leu ir twelve weeks old, and it still looks as fresh as a dairy. Jimmy Curran, of Denver, when in the city a few days ago. told me that he is now building all of his boards upright, and that he finds it better than the- other way in many respects; he claims that he Do business in a business like mannc It pays. Do not expect clients or patrol to hunt you up at your residence. I idein a hotel, desk room. Let it bein the heart of town. Let every person in town know where it is by having the addrtss appear on every board you own. Follow this rule and you will be sur- prised at the augmented respect thai will If you can not change the poster, least order the locations changed as ofti as once a month. An old poster in a ne place will yield infinitely better returns-