Billboard advertising (Sept 1896)

6 BHABOARD ADVERTISING. September, 1896. Billboard Advertised ^issssssssx: Y0RK JT^rasSffaa L>Ul|/UaiU nUI^IU^UIlJ TOilrf ,^ d-11 , h[tltal „ -a . ... ol nxa% »tll continue ; beer. It will be on the board, aooo. ale from members who endance at (he Chicago received, reveals the fact that mobt of the h. E. LaTour ought a good trig dice of benefit we will slate that this by aU the bill posters here. This oieget Cooper Co.s paint appropriati subject waslong and carefully considered. ■»"» of the things that the New York and he is puttrng out some of the u and thoroughly and exhaustively dis' City Association was organired to pre- beautiful signs Ihat New York has * cussed both pro and cod. When it finally wit. It is said, however, that two of the for many moons. passed, the vote was practically unani- members overruled theotber. and insisted nol|l on the concession, on the ground that if J G A] It was the opinion of those present that did not IS™ in . tue work mald ■*■ Whisky tt the agent, or middleman, was capable of placed through some regular solicit!— exercisuii' a direct and beneficial infln- agent, who would divide with the c . ... . T1»J. , HH ,i^. nn . a -l»l u Mil fTTTTT aE^S tUS jTii S i ence noon tin: bnsines. at large, lhat.be. tomer. The dissenting member held that Jack says, there 1, notbion i?»2S»JW!?%5-SS imri.^.i.hrbel.J.Sertnin, -bile diridi.g might be going nn. ^ ,„ » - ' "™ 1 that the soliciting agents sands of dollars annually into the hands friends the bill posters had, as t' ey were porters which would otherwise be constantly producing new business; and ed in other mediums, and, finally, *™ »• h * ld ,hat «« »l™-or J & '™\fV 0 '^ as the best, if should be protected and rates adhered to. Bndge. «•» f*.^- ™. *«MJ « «" _ _ _ cellent suburban business in the north tt they could offer end, along thevt the city. They b sixty large stands and a great many three - sheet boards, and all fairly well filled w" ' ..a before put out by a dry goods house it for his efforts in getting de5BItnlent store, and instead of the - of large advertisers out ajjajjj,— oae week run, it will go for at = , c n threatening, and are making life a of the newspapers and on the boards, they leaJrt three months. Just as this immense burden to the officers of the new organ- frequently extend him every insult and ^ bendin „ , owald . constantly^ growing suburban business; indignity that a rabid ingenuity can de- ^ant opening.^ announcement is ^ * ^ " Q> " *** 10 desire to take sides in the vise. No petty annoyance is too small nlade of tn VfailIU of Hilton, Hughes & y * for them to offer him ; no letters too d, successors to A. T. Stewart, probably churlish to write him. Why they do so the most ^dely known dry goods house The Journal is refusing to post in future is past all understanding. If they are h America, Fm the past year or two ™ 1 ™ allowed agent s commission. They pressed for reasons, they are utterlyun- uiis hoose nHS enjoyed the distinction of say they are more entitled ton than are At the same time we cat, not refrain able to advance a single one. employing probably the highest-priced Snider-s Catsup that "™ «• advertising manager in the business- "™ ** ^t^!^^ Mr. Manly Gillam, who had formerly at the very start. The MB posters are be- . mountain oat of a mole hSU. If they f # ncld a p,,^, ^ j ohn Waoa . ginning to realize Ihat this Cut wu a row will just cool down long enough to look • maker Mr Gil still keep up the fight, and their number, iug, but he used no other mediums, and ADVERTISING MEN owing to the wonderful power of the in these hustling times out-door display „ poster, is steadily increasing. Shrewd advertising, and all other legitimate *■ 1 National Convenuoo- - ----- e ii R . formation * ■ The difference between sixteen and finding out that they can secure for their judiciously. writers' Club, of Washington, D. C, sim- two-thirds and twenty per cent is exactly clients more publicity per dollar ex- ilar organizations ha™ been springing up three and one-third per cent- On a bill pended on the billboards than through Jam W. Hoke is getting out a magnifi- in other cities throughout the country, of twenty-five dollars the bill poster pays any other known medium. This keeps cent 16-sheet poster, lithographed in four There is scarcely a Urge city lathe Union its more than he did those already established, in line, besides printings, for the Cupid Cigarettes. The at the preaent time which does not boast If the bill amounts adding a new one to their ranks every design is all pictorial and shows Cupid of at least one such club. A movement ■ ' on foot now, looking toward the ar - opportunity when they see one; still papers; the p is absolutely insigniQ- jfs gratifying to know that these latter has usually been small paper only. but as M ;ht, the rancor aTe a very small proportion of the whole. — is, to say the The great majority of bill posters are in- Go]d „ Rod beer is a Brooklyn pro- telligent and sensible. They are with the On the other band, if those who objec middlemen almost to a man, and are so strenuously to the advance aie actuated ready at all times to support and encour- by motives of principle, it would seem age any and all efforts to extend the scope that their position is scarcely less tenable; and widen the influence of the poster. for while the authorized association rate been sixteen and two- thirds per cent heretofore, it is a well- The general advertiser—he who de- known fact that fully ninety per cent, pends on persistent repetition for efficacy of the bill posters of the country were, -where can be find a medium that will and the New York Journal now occupies Wogan, U still retained -a secretary and