Billboard advertising (Jan 1896)

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BtttBOAlLD ADVBRnsmC. me Bwt Ad The "beat" «d, in tfai OMiMiidivffiBetaie moit attention at Oie Gnt quick reading, is, is m] On pageof TheO. J.GndeOiL wM^^iiSch wOl makcD bis Sat Ihrnt Gode is " Good." WaW, »«*»■. I cDckBc'liixdDawial* ioc ad oC Rhim<!7 & Co.; 11 thii^-fiTC (35)- Cor existence, is iti ohili^ to pnt basineu in the way of the advatiKr. Ranu^'i ■d certainly should bring boaintss U jnll be pMtfd; peMed 00 cood hmda; : MMtttrtkiBdBB te «>i|k price. of his pointed signs, which are exEcnled nicety and which ace likely to create the i un ne asi oa that such work that may be intrsited to him win be donejoft as welL He atdo names his price on nrt bolldiiis, which is not prohilntivt—in fact it is low, tiat not low enough to be nnpTOfiLable. Uc gives his portrait, whi^, while sot ftwi*!iqHlkaMnepace, tb M «Mn|i poatcr OB the U Into an the oUmt ponen on the 'board, f The next poster X get out have a border a foot wide all aroond even i[ I have to hypnotise my Now in ngaid to the other good ads In the same iasne. Donn^j's ad is flashy, strong and one of thcfn at a time, or tayone hundred e feet of space each; but in this ad they nm together and lose thrir force. If * for ig board, the result 1 think would be more satisfactoTy. Barry E. Stoops' ad is big. but Jhc photea ale poorly executed, and he does not lay anything that would make an ad- lertilerveciaUy desre to advertise with L WoolfOlk'a I the same line of bosit > bring ordcra The ad. ot O. P. Fairchild & Col, is full of good, solid the " Greatest Sho I notice that most of the disbribabn that you mention, call themselves "distrih- ntois.'' Is this their fault reader's? or is such spelling accordrngto any recogi^ied antborily ? Xam w. Hoke, 87 Naasan Street. New Yor December iftfa, (Si(j. : in any periodical of costs the advertiaeT nKmey. It th eref o r e follows that it is to: space in ■ W1^ that will DCS readers of the pi odieal in question. Sometimes advertising space can be best ntjhxed in being left neaHy Take for imtanif the Doonell; sd on the last page of the cover. Itis probable not to exceed three mEnevcrtu will read that entire ad. The tnitor, the pnMf-feaderandthe n -piobah^ Out aa^ peoona Words, in adveftimng, have but one ISC to which they can piofitably be put, 3 be read. In the Donnelly Vaee aa needed tv ^ DonMIly ad yet I venture to aay that while Qure is not one penoB who has read the Dotmelly ad there are ninety-uine per cent -of readers of BlUBOAKD ADVBKTisiKa who have read every word ot the Stoops ad careftilly. la the Stoops ad one an ad that the mind dwdia on. Donnelly tells US of his trig fence. Stoops' fetices may not be so large by for, bat the aver- age reader turns over the page with the idea that Stoops lias (he best IriU posting outfit, and owns more fence Hian anj in'the country. The ad of the Dai^ber^ Visible Type- writei is dean cot and wdl w r i tt en. Tlie Ho. Ooowsy Keder bHdtate has calcfay ad. As there is bo naaari hi bad ttat "Hnms & Hdr hetwM - an daiM tt people^ The wntds ma, atbact the eye more quickly than any other woTds4n the SngUsh lasgoage. The Gunning ad is planned in an effect, ive style but in this ad there is too much reading ma t t er in the same s^le of type. The " Gimning Stands Foremost." makes up for considerabte of this defect, with much diffidence that I critidse the Gmming ad yet to those who have 1 for a get- ting up usnaHy get out for others. The ad of the American Bill Posting Co., I consider to stand neat to theStot^ ' ■ pmnt ot excellence. - ' : stbacts the tjt and 01 ' electricity, the advertiser who is able, through nt inventions, to paste his tolls worded letters Of " ■ The ad of J. H. Goodwin is a cocatniis- The adof the Hdlebo; ^hoto-Ofiring Co., would carry more wdj^ with it, if instead of wag the little baby soldier boy they would use a cut that had more thinks tightly of the business. AsTBOB Babbitt, Ass't Sec Wisconsin State Agr. Society range from one-half u pi^ts. a goodly number of medinm- ads, and many smalt ones besides a of clasaCed ai hard to find any cc of value for a three or f c value ttian the large: diereii lea* banrdid in tbem, and the reward of the best la comparatively smalL Putting the smaller iu an examinatloa of the advertiaag in tlie December onmber, the larger ada foirly daim atteatiaq before tlie ——^—^^ Of the tig fdlows it may be Said all an good. Doiwelly's is, I think, Uw Im^ aa a good thing in his hl( it by devoting a whole page ad to It. It u a big item of bn^nesE news and is told in a lively, strong way. Anyone who sees that page will be likely to r tetMU. Tlien it «]w^ o *ia«a Lmber. Mus to me t&at ne such positioo 1 the December It is Bs well displayed as the O. J. Code Ca.'a, or the Stoops Co.'s ad, for it has too much display, and the dlsptaj' lacks a distinctly i*»i<ing line, nor has it the unique, impRssin emphaas that Gnoning knows so well bow to pot into his talk, but it is, neverthdesa Tss ad, the big interesting thing amoi^ ada of the paper that everyone will be anre to Of the mediiuu-sized ads, those of the ad wtiteis are over-clever and sophisti- cated, while many of the others have too much dis^y for their siie. The Helle- bcrg Photo-Craving. Co. osly has the abort, and to the point, and ~-itritrtig what moat ads shonld—prices. The Md Colony Bill Posting Co. and G. Raney ft Son have most exce* prices or more definite information, things bei|K BiBit be AMj to be feb^. t do Mt ada a* &r fetdwd as those of Mfg. Co., Ok Keeley Cure,