Billboard advertising (Oct 1896)

BILLBOARD ADVERTISING. October, 1896 The i and I PlitiLlbsiri^^ LETTER WRITING. WhOt most of Ihe bill postin; ments in the larger towns leave nothing to be desired in points of business like methods, there are many bill posters in smaller towns who are sadly' deficient in this respect. Nowhere is this more appar- ent than in their correspondence. It often happens that the first, last and only time JOHNSIMTH. There is danger that this will b; carried sends the paper, is when he receives their bill. Now this is all wrong. It hurts the bill poster who is guilty of it, it hurts the craft in general, and it hurts agents, printers and everyone connected or identi- fied with bill passing in any manner what- The first should acknowledge the receipt of paper. It should also convince the advertiser that the package has been opened and properly counted by speciry- etc, contained in the shipment. It should always be mailed the day the paper is received. A printed form on a postal card akin to the following.is a very handy and convenient method to adopt. but on the whole it is well t that nothing is always in such good taste, nothing so thoroughly business like as good white paper and plain black ink. Every bill poster should have a neat letter head and envelope. They should he lith- - " if he can afford it but in any the design should be special and Posting Co.. of Chicago, handled 113.100 sheets for the h'crord 01 that cily during the week of September iSih. It covered H14 towns in twelve states. In Chirago proper tbey posted four hundred 6x5 stands .in all 17,000 sheets. iw carryingthe follow ing paper on their boards : The Record, ijcoo sheets; Geo. V. Childs' Cigar, 1600 sheets; The Hub, moo sheets; Wheeler & Wilson, Soo sheets; Putnam Clothing Co., 3700 sheets; Dennedy Si Co.. 2400 sheets; Dr. Munion, 1600 sheets; (Quaker Oals, 4100 sheets; Prances Soaps, 74001 Herman's Gum, 2800 sheets; Snide sup, 1000; Imperial Sweeper Co., Son sheets; Dr. Tar, 1500 sheets, ™ Bailey, 35000 sheets. tt H Tyn f .. o( fti>rfo*neW. O. at O A. R. reunion al Mlooespolia rlo-nmrr. manager ol Ihe Atheillle 1 Agvnry, Asnevllle. N. C. rtoea Bit n Every letter that leaves a hill poster' office should carry with it en enclosut in the shape of a folder, booklet. card,o blotter. These can be had at small ea ing procurable. Let them deal with toe advantages of posters in a general way while describing your d* means to bring posters before the adver; tisers of the country, and keep th^m there continually. £J_ The Kansas City World, September in, devoted half their fiist page to anjtftus- Irated write Dp of the Kansas 1' ii.y uili Posting Co. that section of the country. J. F. O'Melia. of J.r.ey Cily, says that the past summer is the best he has ever had, the immense bicycle ailverti>ing serving to keep him busy during what has heretofore been the dull season. GEO. ELSTON, Besides being Ihe city bill pt chief of the fire department of Anaconda, fere with his business, bis bill porting plant being run in a th Lew Angeles. The merchants Ad-Sign Co.. of Los Angeles. California, have purchased the entire business of Mr. Geo. P. McLain, of Company, which is a member of the In- ternational BillPosting Association, now controls all the^tcds of that city. The Merchants Ad-Sign Co, is composed of Wm. B. Wilshire. President. N. G. Wilshire, Secretary, and T. M. Sterling. iQha Cb"pmiD Co.. very properly refused to ■llmr the Snider* Catsup peopletwentr percent Kioto I11 general manager of the cripple creek Bill rtxllng Company. Mr. Flpto lunilulc ol the vaudeville buaineu. having been agent and business raanaveralvnriouitlmri ofaeveral managed pugilist RiMANOSZY. Adolph Rimanosiy whose portraits ap- : and > I great U poi-ted and ready for inspection. If contract calls for listed service, the list should be enclosed in this letter. 6 bill for the t be mailed until the time covered by the contract has expireiL If renewals have been necessary a new list specifying the locations recov- ered, and the amount of renewal paper left on hand should accompany it. These three letters are of vital import- STATIONERY. Good stationery is of the greates for them. We clip the following from Angeles Herald of September 1; |a Public; —I tafve tMa da? * HnihlllH' Ad-sign Co, all my In law good uili of Ihe City Bill PoRingCo.ai «there Cetfe portance. In this respect is a tendency to be overly ornate and gaudy especially in the use of colors. qui Tout precedee. Dans la 1iliaison de septemhre des Maitres detAffiche. nous tronvona 1'une des compositions les plus admirees de Jules Cheret : les Coulisses de COpera an " -e Grcrin; 1'affiche de Bonnard, la Qevue Blanche ; celle de Gaston y: /bur les Panares de France el de ie, etune affiehe d'nn artiste beige, ■i Meunier, pour les Concerts Ysaye. - livraison ne le cede en rien. pour ■ - la parfaite execution, a celles Mr. McLain was a member of the Pacific Coast Bill Posters' Association, also the A. B. P. A . and his! latter organiialion without able degree, the unique and altogether un- common ability to idealize a portrait with- out sacrificing the remembrance to the original. Under bia deft touch, wrinkles and crow feet disappear as if by magic Old faces grow young and irregular fea- tures become handsome. We hope to he able to 1 say more of this splendid and sterling artist in a future number. Mr. Rimanosiy, who is employed with the Biro bridge Lithographing Co., of Cincin- nati, was absent in the m Virginia, on a time of going t< impossible to procure the. necessary act rate data for a more extended article. Posters pnll powerfully. Yon can reach the public's purse qui and cheaper through the billboards