Billboard advertising (Nov 1896)

BILLBOARD ADVERTISING. 3 All members of the I. A. of D., are re- ■|iie»ted to write to Or. Sanche. 61 Fiftl St., Detroil, Mich. All members of the I. A. of D.. who de- sire an electro pi t; of the uniformed distributor which the association is using on their stationery, are ad vied herewith that they can procure one by sending fifty cents lo W. H. Steinbreuner, S11 Vine St., Cincinnati, O. The following firms are dealing with distributors direct, vii:— F.ost Ho neopathic Kenieily Co., Springfield, Mass.: Past purine Gum Co., St. Louis. Mo.; Indianapolis Brewing Co., Indianapolis, Ind.; Magic Yeast Co., S97 Ashland Ave., Chicago, Ilia.; E. L. Dobbs & Co.. Patterson, N. J. We are indebted to W. H. Case, of Fort Wayne for the list fences by rain. _ If anything.^newspapers The point is obvious. The fact is, the poster is the most direct, powerful and economical advertising of the age. Mercantile houses who have used them intelligently testify to the truth of this observation by continuing to use ama'gamalion of the Courier Litho. Co., of Buffalo, N. Y., The Erie Litho. Co.. of Erie, Pa„ and three Urge Cincinnati firms, The Rnssell & Morgan Co., The The Enquirer Job Printing Co. and The Donaldson Litho. Co. These five firms practically control the circus poster trade and their consolidation into one concern would vastly reduce operating expen: better equipped for U IS READY FOR BUSINESS. The Detroit Free Press Printing Co. D ■ by r, f bad a their . Ibis every year. The New York Journal and the Chicago Rtcord, the two newspapers of the country who can show substantial progress of late, are building np their cir- culations entirely by posters. The poster is here. It has come to stay and no omits. It is argued tor, that many e arising from price cutting could thereby be abated. The father of this gigantic undertaking is Mr. John F. Robinson the famous showman, who is a large stock- holder in the Russell Morgan Co. tjpc founder*, paper mills, prlnUni mai -'esltrs in primers' suppli. bill posting city a NEW YORK NOTES. Harry Munson is placing Wool Soap again, not only in New York but through- Two of the theatres are unable lo post anywhere in the dty because of unpaid one or more members of the Jam W. Hoke has secured the Hyomei and a one sheet, both in four printings. The first contracts will be for four months Koch & Co.. a department store of Diseased Grey Matter. Things of beauty are not all joys for- ever, nor do they all bring business. A pretty ad is all very well. but—what then ? Will it bring business? If not. it might -is well be as ugly as a mud pie. That's No reason why they should. Ami the sooner our » thing of beauty" friends realize this fact, the better. We clip the foregoing paragraph from /trains. Whoever evolved it ought to send his brains to the bu^-house for repairs. The statement is a self-evident truth, in- deed wc might say an advertising axiom when the author iufe.s that this venerable chestnut is more applicable to posters than any other class of advertisements, lie demonstrates 11..it lie is unduly biastd and !■« t.ll, or. worthy of being seriously The following I rum a recent issue of Wrntm /»* is equally profound or brill- the up town boards, and Macy it isexpec- ropolitan district designs and sketches th it have been o k'd, to be produced and posted "af er the election" nil! swamp the Laterally if ten per cent, of them adhere to their determination. The Columt by the Mullen apolis, have sprung a twenty-sheet on u: . showing what the Youth's Companion would term "a yard of smilers." all tickled almost to death because the old gentleman has brought home some of these good things. livery body knows that the Journal is posting ; everybody knows because they have a new poster at least once a week, and each new one seems to be just a little lielter than its predecessor. In spite of the fact that the Journal's politics is ob noxious to New Yorkers, its circulation continues to grow—if not on account of bill posting, then whj ? M tlll AI Vl BQII fM To (ji 1 Rts\ns< Poster, designci erpedally for BILLBOARD ADVERTISING. Afro »t £*J°* /ajMI tl-