Billboard advertising (Nov 1896)

BILLBOARD ADVERTISING. oil, the oil being just faiutly colored with the pigment, furnishes a basic coat, if properly applied, a a. CI., Sept. ai, 1896. Competitions for Posters and Ad- vcrtisLi? Designs. As many decorators and sign writers might well lie skilled designers of pos!ers and advertisements, if llicy gave the mat- ter any attention, we call the attention of our readers to two prize offers that have lieen ntsde. The gas industries of the United States will hold an exhibition at Madison Square C-irden. New York City, for two weeks, beginning January 35, 1S97. Posters and show cards will be generously used to ad- vertise it, and priies of (100, (75 and $50 of weather. Th< reign of Hie stove must begin shortly, if, indeed, it lias not already begun, and this fixture needs a close inspection, to the end. lliat il may neither leak injurious consume fuel immoderately. : that furn it of b it the which must be submitted before Decetu- l>er 1. The jury of award will consist of two well known artis's, a color printer, and the President and Managing Director of the Gas Industries Co. For full par- ticulars, address E. C. Brown, Managing Director, 3So Broadway, New York City. In order to advertise monarch bicycles more effectively in 1S97 than ever before, the Monarch Cycle Manufacturing Co.has inaugurated a prise competition for the best original designs for Monarch adver- tisements. The competition is open to the world, and closes November 30. As soon thereafter as possible the Committee oil Awards will render their decision. First priie, (100 Monarch bicycle; second pri», (So Monarch hicycleand third prise, (Go Defiiince bicycle. For particulars governing the competition address Mon- stead and Pulton Streets, Chicago, 111. Autumn, with its many dull, gray days :1 early twilight lias arrived, and the — tro.11 perform no duly calculated 10 n that of win- id with windrows of diit, which lend to shorten the effective work- ing hours of a day considerably. We visited a shop once which was so afflicted with dirty windows that the working day along late in the fall was shortened half an hour, as results showed when the win- dows were finally washed. A little soap and water and a smart outlay of muscle is a comparatively insignificant capital when put over against the profit realised from shop conditions which invite all the light the heavens afford instead of repelling a go.xlly poilion of it. And then the ease mill comfort of working in a shop having plenty of light. Surely that's worth tak- ing into account, ye rulers of color vistas «»d varnish elegancies! This may also well be considered the proper lime for the present is a fit lime to clean up, tight- en joints and otherwise prepare to pass the cold months comfortably, without risk to the standard of workmanship acd durability of the work turned out. The basis of all durable sign painting is a good priming coat—good as to penetrat- ing and clinching properties. A poor foundation is quite as destructive in bulle- tin painting as in ship building. Of late, ochre has entered largely into the prim- ing used in this class of work. It would not be far from wrong to say that a con- siderable quantity of the ochre so used is totally unfit for the purpose. Bought by the barrel in a dry state and dashed from thai receptacle into the priming-pot wtth- priming - practically worthless, we migbt say. A firat-class priming pigment should, firstly, mii well with linseed oil large quail lities of the 1 pigment should be very fine! oil, for in this condition only both as a filler and a primer. The very best ochre is none loo good for sign prim- ing purposes—an ochre strong in silica, of fine grain and a powerful absorbent of raw linseed oil- The French ochre, in respect to the above virtues, more near- ly meets the needs of the sign painter, it being especially rich in silica, one of the best filler constituents known. Hurst gives an analysis of French ochre, which COotaha 54 per cent, of silica. Other analysis might be cited which contain equally high percentages of silica, all go- ing to show that the French product is especially adapted lo pore filling, and therefore of great value in sign painting. An ochre strong in silica is pronouned pioportionalely weak in covering power, so that for coloring purposes merely, an ochre having a less percentage of silica might lie prtfvruble. Hut for priming, the product highly charged with silica and absorbing the maximum quantity of oil may well 1* regarded as the best. A priming containing, say, Olle-third lead, two-lliirds finely grou - ochre, well flooded with pure put into a brisk fire and left until they liave been thoroughly glowing for half an hour. Take out and allow to cool slowly. When quite cold grind to fine powder, taking great care to remove all gray particles. The powder is then placed : - - crucible, a very thin layer at first, dry Ihe mass is baked fire and then allowed to cool slowly. When the crucible is opened it is advisa- ble to remove any gray particle still in the mixture, as they are not phosphorescent. is then sifted through a piece of n.and the powder which through is dissolved in lime water. This Very Inilyyonrt. ■-""^eTuf^ej"^ ***P' t»"ege cily Soap Mb 1m wu ■s Catsup. Cnmp. (jp, ^ t£^.^^gZi£2Tlu*&££- SngluJii Opera STor"! - ~