Billboard advertising (Dec 1896)

BILLBOARD ADVERTISING. 13 I tWerftmlcrsi On another page we present a portrait of Matt. Morgan. Poste owe more to this man and the Strobridge Litho. Co,, who developed his powers, than they can ever repay. It was he who first puyhe American poster in the lead. NEW YORK NOTES. W. J. Morgan, Jr. was a BiLLPOARD with The Strobridge Litho. Co. The Caffo Celery Co., of Palmyra, N. V 3 estimates for posters. • Lithographing Co., of IT., has entered the domain The Winterborn Shov complain of unmercantile part of Morris Herwick. tr Job Printing Co, is look- ing for a site on which to erect a new building for their immense plant. Edward Pen field arranged the Poster Exhibition held at the Knickerbocker Athletic Club, New York, December J- Stock posters or pictorial parts of them can be utilized by sign painters (posted on bulletin boards) sized with white glue and then varnished. Francis & Valentine represent the Don - aldson Utho. Co. exclusively on the Pac- ific Coast. They carry a complete line of the Donaldson Posters in stock. The newest of the new poster printers is the Eagle Lithographing Co. Their work is very creditable, but their imprint fails to state where they are located. The Donaldson Litho. Co. added an- other Hoe press to their already large equipment, during No vein I lithographs by Lord Leighton, Almo Tad- ema. Steinlen, Khnopff. Phil May, Roe- del, Lunois, Eugene Carriere, de Lemud, Grasset and Fantin-Latour. The Sterrett Show Printing Co., of 353 Clay Street, San Francisco, Cal., have issued an illustrated catalogue. The il- lustrations are in half tone, and doubtless will pay for themselves a hundred fold in Globe Ticket Company, of Philadelphia, have just finished the largest press in the country for printing seamless bar Printing houses must adopt some means of rendering sample posters and litho- graphs unfit for use by recipients. Many retailers write for samples of Heintz's Baked 1 H-O, which is posting direct, supposed- ly to secure the agent's commission, doesn't appear on O'Melia's boards, in Jersey City, Hoboken. Bayonrie, and sur- rounding towns. O'Metia refused the sion, and the agent threatened to place the business through a solicitor, and tried to do so, but j. F. says that this partic- ular piece of business will pay full rates makes a specially of descriptive posters, should weigh carefully the desirability of lower case in poster type. Display lines of caps and whole posters of caps will no longer answer. Advertisers have learned that they do not read one-tenth part as readily as lower case and consequently that a display line set in caps is not dis- played at all but weaken ed. Even stream- ers are now demanded in lower case. In making purchases of new type this should be borne in mind. id Bendorp's Cocoa is Dtch Whiskey has a ham Dewar's Scotch Whiskey Carroll, of Albany, and McAllister, of f roy, were the observed of all observers at the Hotel Marlborough, November 9. W. H. Donaldson, of Cincinnati, spent several davs here hustling after 9 shaky claim for The Donaldson Litho. Co. Harry Munson has just built a triple- decker in front of the old church oppo- g down ont of their portrait ■e of the whiskey which the sampling. Profitable Advertising's account of the New York State meeting shows plainly why The Bill Poster failed to give any account of the meeting. It seems that Stahlbrodt and Campbell are r on all the detaiL-L on how Id . srra tempt to England with New York >y states really seems to To the Bill Posters of America. Gentlemen—\ am being flooded with letters from bill posters from Connecti- cut to Texas, quoting prices, advantages, facilities, etc. ; also from Distributors, Painters, and other Display Advertisers. I have been in New York two months, this being my fifth trip, and about my tenth year in connection with Bill Posting and kindred advertising. It is clear to me that there is a great deal of business to be had here for the smaller towns, and the big ones, too, if a proper and reliable the : If enough bill po __ in allied lines will send me a dollar per begin, I will establish and maintain a set of suitable offices in New York, as their j direct representatives, devoted to the "Bill Posters of America." I will com capital), keep an accurate directory of facturers or contractors without regard to Association or opposition so long as I can promise honest service by good men; {my profits will come out of tbe commissions \ earned or shared with others on the bus- ! iness sent): arbitrate in matters of adjust- ment, collections, advise as to character of advertisers, and in all respects conduct for the bill posters just such an agency as Bradstreet's is to the merchants, or Row- ell's is to the press, in a fair and impartial a: d honorable way, sustained by sub- scription just as they are, and an instilu- i iSU ™. i„ i™, e be made of great . its, and a promise to try it for a year from enough members to make it .worth while, I will undertake it at once. If the response is not sufficient I will return but one condition; I will only represent Bill Posters or others, whose - reputation is good, and reserve the right to reject or drop anyone whose reputation would in- lony ,;th (am W. Hoke is display __ dow a very handsome four color three- sheet, bearing his imprint, which stales that "A cup of Gillies' Coffee Crowns tbe If the coffee is as good as the But he won't tell me the section of the country the poster is to go to. better.' 1 myself the Solicitor General for the Bill Fosters of America. Fraternally yours, Arthur M. Plato. 13 Astor Place, New York City, N. Y. As I require a credential * tiou of placing an order. When the after which they are used in the show windows and on the front of the house. Agricultural fairs have been guilty of The Sandwich Islands. Mr. A. V. Gear, a 10 King street, Hono- lulu, Hawaiian Islands, is erecting a splendid line of boards in Honolulu, and will contract to bill all dries in the group.