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Billboard advertising. When one gets fairly in front of the sign there can be seen a very small board perched upon the ape* of the triangle, which turis is another story. The detection of ordinary impurities in turpentine is such an easy matter that the painter who allows himself to be cheated has only himself to Trade Newa Pub. Co., 147 Broadway, New blame. There is too much taking things for granted in the pi goods they buy to see that they get wha they pay f " and pay fair good rule, hut a still to date," a superb article in the October and November numbers of tell worth Half round or oval mixing sticks are preferable, in mixing paint or color, to the flat ones or and bind that's handy so atout in this way: Daniel P. Bosworth kept a store for the sale of the same sort of goods a little further down the street. He sold out, and then he died. His son- in-law and his brother opened this store, and there was a dispute about their right They put up a ilheJPast and • the Future Many of the complaints which painters have been wont to make about their white lead and other pigments that they use should have been charged to the turpen- tine : or, rather, to that material which these painters may have supposed to he tore of that useful oil with petroleum in one form or other. Of course, the salesman whoso confidently let the paint- er into a good thing when he sold him ly below the market quotations, had some of the pure. Some tunes, indeed, no con- ers, no matter how much they have heard or read about these little tricks in the be taken in New York, it the one found to predominate would be that showing some kind of a representa- tion of the hnman tooth. They are to be ditions. Usually the favorite method of advertising in this way seems to be with a gilt tooth in varying degrees of magni- tude. Sometimes they are placed firmly in position, sometimes they sway in the breeze, and again the fact that the tooth or the tooth doctor is A plain by the figure of a sp the tooth suspended in his bill. A F teenth Street dentist has a mote unpleas- his establishment in a small glass case half f nil of genuine teeth, which presum- ably he has extracted The sign of the automatic jaws—two sets of teeth which are made to open and shut apparently without rhyme or reason befote the public □pleasantly fa *J*HE way to look into the future is to look backward. History repeats itself. If you want to know what a nun can do, find out what he has done If you want to know what kind of advertisements, circulars, book- lets, catalogues and posters we can a of ■ the t But all these si which would appear to indicate thai people of the city vara interested in 1 buy it for slightly shaved price. Whether it is advisable for any painter who desires to keep up a reputa- tion for good work to use any such mix- A QUEER SIGN. One of the peculiar business signs in what we have done for others. We are saying; freely and boldly that our work is more distinguished—ft is better—ft fs more attractive than that of any other advertisement writers and illustrators in the world. Maybe that is pretty hard for you to believe, but facts are stubborn. They stick. Write to us when you want your advertising- to be better than other people's advertising. MOSES & HELM, lit Nassau Street, New York. C DAN HELM, Artiat.