Billboard advertising (Oct 1898)

10 THE BILLBOARD mnuagors, who bad round time to be present at this, the first international meeting o[ its kind tn the world. There were present at this repast the entire Executive CommIt- Mr. Wi - " Mr. J.O. Rodgers.Presldent; Mr. Jos. Breton. Vice President; Mr. Rockley, l:ite President; Mr. Grime, Manches- ter; Mr. F. H. Simpson, Cardiff; Mr. Alderman Sheldon. Leeds; Mr. J. Mc- Arthnr, Dundee; Mr. Joshua Sheldon, Leeds; Mr. It. A. Jackson. Liverpool; Mr. CoaDClllor W. B. McMillan, ■ :r. i- I. Mr. David Allen. Jr.. D"l. neved to Liverpool. Here itc v met by Mr. It. A. Jackson, who one of the best fellows yon c nee bail been seciirril n New England. Ion vine Ing at 10 o'clo tin: 1 Hor Johnson. I-elcester; Mr. \ Noll Ingham: Mr Ilartlev Messrs. Robinson. I la Ufa] eu. Mr. Smalley ored us with a luncheon at the hotel after which we went to Blackpool, which, by the way, as an amusement resort, is second to none I have ever visited, not excepting Coney Island. The location is delightful, with a large list of amusement places. ■ It certainly outclasses everything In that line. The doors of everything were open to us. Mr. T. Scrgenson, Manager of the Grand Theater, as in every other in- tered a I. myself, feci very highly flat- t the reception tendered tne ev- erywhere, as evorylwdy did every- nht for me. Hon. Alderman Sheldon is one of the best traveling compan- ions; It has yet been my lot to meet, and oftentimes now I smite as I think 'li -IT ■ Mart Otfe r the make a fen' remarks. In which 1 pave tbeui a general outline of our method of doing business lo the States, and altogether a very pleasant evening was spent. 1 informed tbpm ot my de- sire to rvtun The following Is an outline or U.c tour. On Friday, the 10th. we visited Belfast and were shown around the city by Mr. Pront. of the Irish Bill Posting Co., afterwards being tained at luncheon at the Grand Cen- tral Hotel with the following gentle- men, among others, present: . Mr. Wanlman, of the Theatre Royal; Mr, Moulltt, of the Opera House; Mr. S. C. Allen, of David Allen & Sons, after which we were driven to the litho- S works of David a of the most ei- ! Empire; also. Manager Kariff, of the Tower; Manager Brighton, of the Winter Garden, and the Empress Bail Room, which is the most magnificent ball room In the world. The beautiful winter gardens, with Its grand pavil- ion, halL fernery and palm house, the handsomest billiard room In Europe, grand hnffee, grill room. Indian jun- lounge. conservatory. n gardens, Orien these marvelously til . . np apartments is the talk of the entire globe. After a very pleasant after- noon, hack to Liverpool. Tuesday we were the guests of Messrs. Crookcs & Grime, or SI Lever street. PIcadllly. Manchester. Here we saw the. largest Son. of Manchester: M Blackford: Mr. JoshU! Leeds, and Mr. Pront, of Belfast; also Mr. David Allen. Jr.. Mr. S. C. Allen and Mr. Fred. Warden. Also. Mrs. Jackson, Mr. Gibson and Mr. Keith, of Glasgow. These people did everything in their power to make thing-: pleas- ant for me. and they certainly did It. 1 -^>lv hope that at some future time I will have the honor of returning the Now. speaking of my oliscrv.i I ions. 1 think llic Old World is a bit ahead nr us in some things: their bill posters all use short-handled brushes, ami work ou bidders. Their sheets of paper are not so large as ours, and thev put it by the illustrations herewith submit- ted, of photographs in various cities, that there a MfeethJeh. with more rain. Paper has to be put up in the iiest possible manner to stay. They use the same kind of paste thai we do. but they do a great deal more snipping, or, as they call It, fly post- ing. They are, however, beginning to see the advantage of having as little matter as possible on large stands. Ihls being Introduced by American 4 o'clock on Glasgow. Arriving there at 0 o'clock, we were met at the station by Sir. John Gibson, Of Robert Pelth Sons' Co., bill posters. The evening was spent at the Empire Palace Theatre, through the courtesy of the acting" manager, W. H. Howard. At 10 o'clock the uext morning Mr. Gibson was on hand and drove ns around Glasgow, showing us all points of interest, and also incidentally the largest bill board in the world, being COO feet long and 71 feet high, which I think all my American brethren will agree with me as being entitled to he so called. Back posters, eapltal-r now. Bill pi ploying ove: ___ Ued for S^300,0O0. Manchester Is in the center of a very thickly populated district. Of course, to us Americans, 1 this Sounds fabulous, but Manchester.!! like the rest of Great Britain cities. ', an old city. Here we see a saloo time Its doors have never been closed. Manchester Is a wonderful place, and Mr. Grimes Is a wonderful fellow. Af- ter showing us around, all arrange- ments bad been made, for a very pleasant banquet at the Victoria Ho- tel, after which we journeyed back to Liverpool, only to find arrang. ne sort there, and the:, work only forms a very small p: the posting done. Railroad and si ■kip companies depend entirely oi side display work to nilverti-^ business, yearly every brums bill b I7(is. 1 ing of 1 milk, sauces and ketchups, and in face nearly every manufactured article. Their bill boards or hoardings, as they enll them, are truly metropolitan, and for the most part well and strongly Miil;. 'I nr. Jri-li Hij: l',-.i:n- iv, li.iv.-. They also have branches at London- t!'-rrv. Moville. Port Rush, and Coler- :ilm-. Ballvinena. Oinach, Portndown. I.nrgan. Strabnne, Lame, with general offices at Dublin. Mr. J. O. Rogers Is hey mil a demy: our ordinary great deal more matter on their type sheets than we do. They do not post paper stuck together like we do, and they cut It apart and post it tn smaller pieces. As you will understand, It Is mated appearance. I think i many of our American advertisers could benefit by a similar trip Itke the one I have just taken, as the English manufacturers certainly believe that outdoor advertising is a sure core for dull business. Now. after a very pleasant voyage back on the steamship New England, arriving in Boston Friday. Sept 2. just In time to come into the harbor with the warships which were return- ing to Boston, headed by the Massa- chusetts, with Gov. Wolcott and Mayor,Quincy on lmard. It was cer- tain! v a triumphant ending to this hurried todr to the Old World. Im- agine how proud 1 felt on hearing that the war had been satisfactorily set- tled and peace declared, pending the negotiations for a surrender: to see the grand United States once more. Everything that could Boat was draped with flags and was out to meet the battle ships. Every whistle was blowing; every bell was ringing; every building decked In the gayest of gay bunting, and everybody In holiday at- tire. It was certainly a sight never to bo forgotten. Arriving at the wharf, and getting as quickly as possible down to the city. I d see Mr. F dinner nt the H new palatial hostelry. An evening spent jaunting around the theatres, and then to New ork via the N. TJ. II. & II. R. R.. leaving New York at the Grand Central Station, via the New York Central Sl Hudson River Lines—a dcllghtrul trip indeed. Back again, safe and Bound on the evening of Sept. 4. lielng gone just exactly t the e who were connected with the United Rill' Posters' Association In Great Britain and those who mnde It possi- ble for me to do the honor to represent ISAAC H. MONK.