Billboard advertising (Dec 1899)

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THE BILLBOARD 'he Billboard. irtw o/^tlftrafk^ firiij may •d Firtl ef Evtry Mtxth, voice la tbe action, we endorse their rebellion anil aid tbe in every war in onr DECEMBER, IS99. Stahtbrodi and Hoff, assisted by the ra of me Associated BUI Fost- i. have decided that the "The BI1I- ard" is a paper Dot published in tbe est of tbe bill posters; It Is work- ■gainst their best interests. "The 11 board" publishes tips for bill post- «, so that they may obtain work di- Blllboard" ; the advertisers. This should ver be, because tbe results from tbe vertisements in Its e ow that his pet only r II posters. Something most be done, ey can not control tbe circulation of 'he Billboard," so tbey must try and ep tbe bill posters from using its 1 declared boycotted, months before the di- s had even Toted upon tbe ques- Tet tbey say there Is no gang. id alack, for the cowardly instiga- rs who were afraid of a fair open lers began to see that the is- olation and tbey as members were ing made but a catspaw for the of "The Billboard" than for many □nths. Many more would be found it not for the blackmailing ws of that association, but in this se or any other where the law is Hen in every walk of life, no what their business run across, not only run across in fact, but are hunted up by men who are seeking to get something for nothing. The railroad ■ overrun with i that they are entitled to a free ride In the compan- les's cars; the proprietors of theaters are beseleged by persons who give reasons unheard of by the uninitiated why tbey should occupy the best seat in the bouse, the pleasure resort and fair managers find bnndre and nothougbt of relations—In fact, every man who has anything worth having or has it in bis power to confer favors of any kind, is sure to be the object of unscrupulous men's designs. This system of complimentary tickets has become so universal that it Is looked upon as one of the necessary evils of higher civilization. If the sys- tem of Imposture and false representa- tion stopped with dead-head tickets it make a short cut to wealth. tions have been formed In the Imagin- ation of one man or clique of men which offer false inducement for the priatlon. The Publicity Department "^j* do*;- ■ Tb» has relied mainly upon free reading ein-r dry eoodi boi. t*itgn notices in country newspapers and in "oufd luro^-'whfr"? mj ( trade magazines. True posters were b 'pnr'^'.al^tr i bad ■ ii used, but in sending these out the « K*w l ^ 0 "iti° ,1 i l n ^Si wSa main idea seemed to be to get along Hereon vu -stiiru tm ■!! i just as few as possible. In a! same principle of "skimp" was appar- ent. What a poor plan It has been we can see from the results, or rather, non-results. The Eiposltion has been a financial failure, and we trust that their net. The disbonest aims of these associations are eventually found out, and then people wonder how they could hare lived so long. For the benefit of our distributor readers we will say that there Is one thoroughly one that lias tbe full trust of advertisers all over the world —The International Association of Distributors. arf«iiia'°M«k w£ lui'l «Mrf* CDMP. ; Billboard Adveitising ]£2Ti&X?B TB?S2£'m fiC Pay? [.rough jealousy and malic is as bad as which a maa is to bny bread, utors should make their own price; make it a reasonable one, and stick