Billboard advertising (Dec 1910)

DECEMBER 3, 1910. The Billboard 11 otion Pictures and Vaudeville LAW DO ES NOT APPLY Decision Rendered by Erie, Pa., Judge in Favor of Moving Picture Theatre Manager Creates State Wide Interest Among Exhibitors ■rle. Pa., Nor. 28 (Special to The Billboard). —Judge .Walllog la Court lait Saturday after- noon, took from the Jury ot the Quarter Seaaloaa Court the esse of II. T. and T. r. Connelly, tbe managers and owner* of the Happy Hour Then tra, who were charged with refuting to take oat a State theatrical license, aa required by taw. The Judge, after all tbe testimony wa* In tad the law had been quoted by Attorney Eng- lish, ruled that tbe theatre did not come under (ha general law licensing opera bouses: that It Waa a moving picture show and that sew legis- lation would bare to be enacted governing tbe licensing of amusement places of this character If tbe State wanted to enlarge tbe license law. The costs were placed oo the county. The ease waa a Terr close one, and all the erldence waa based on the fact that a certain theatre In Pittsburg waa running moving pictures In the afternoon and vaudeville In the evening, while the Happy Hoar waa running HYMAN A DD8 ANOTHER. Los Angeles, Cel.. Nor. 20 (Special to Tbe Billboard).—Arthur s. Hyman. president of the Western Film Company, also owner of tbe Western Amusement Company, Luna Park. Col- lege, Hyman, Boyal and Rounder motion pic tore theatres, all la thl* city, hat purchased for 130,000 tbe Urn Angeles Theatre, at 610 Hate street. Mr. Hyman took Immediate pos- session and will operate the house at least for are years, or daring the Ufa of the present lease. AU of tbe theatres controlled by Mr. after Hyman and hla asaocli tbe highest type of the PLAN NEW THEATRE. san Antonio, Tea., Nor. 20 (Special to Billboard).—Lloyd Spencer, late ■he Boyal Theatre, la to erect a randerllie I lug Mr. proposed Success One of the beat prod acta of tbe Bdlson Com- pany, released within tbe pant several months Is tbe film called A Daughter of the Mine*. While the story la laid along old and conven- tional lines, there are a number of innovations that brighten what might otherwise be a very stale subject. The story discloses the son ot a mining superintendent in lore with a miner's daugbter. The usual paternal objec- tions sre raised, the father of the boy on ac- count of social barriers and the glrl'a parent, ballerina the young men to be a trlfler. The Inevitable elopement occurs snd after the couple bar* bean united In wedlock, the usual for glrenesaes snd blessings are extended. The nor- elty la the method of elopment. The onle meane . Another noticeable feature of the film la that the spectator la spared tbe monotony of witnessing all tbe preparations for escape, etc.. that art usually employed to lengthen a film of thia kind, whilst the strongest point In favor of this film Is Ita scenic Investiture. A group ot miners showing tne men leaving the mines la very realistic, and the picturesque scenery of the Canadian mountains la beautiful. The character delineation of the old miner aa well aa the roll of heroine an well enacted and barring tbe fact that the story la rather old. tbe film la In all other respects much bet- ter than ths average. Released Nor. 25: length oeo teat. COUNT VON MOUR1K DE BEAU- FORT. (Sea title page.) Ha ha* signed a contract with the Imp Mor- Plcture Co., to note for a special release. ~ runt de Beaufort. VICTORIA THEATRE CHANGES. victoria, B. C, Nor. 28 (Special to Tbe Millboard).— The name of Ike Pant aires The- atre baa been changed to the Lor ream. It Is now tnder new management, tbe bouse directors he- 'ng tba Boobim-Roblnton Company. Hal Reld closed his show. The Kentucklans, tatt week In Brooklyn at the Court Theatre. John Oltnea, formerly manager of The Ken- racklan. la now manager of The Cowboy and tbe Thief Company. - A apeclal company presenting For ! Hotber'a Sake will open December 8, tor a tour of New England and the province*. It will be - •he management of Monte Thompson. In the afternoon and evening, with one or two acta of vaudeville between the reels. Tin- Judge decided that tbe randerllie waa inci- dental and that morlng pictures waa the policy of tbe boose. LAEMML E TAKE S COUNT Enterprising Chicago Film Manufacturer Secures Nobleman to Pose for a Series of Pictures—Publicity Given Count Insures Big Demand for Pictures Chicago, Nor. 28 (Special to The Billboard). —The lateat and one of the biggest explosions In the film business wss caused by the an- nouncement that Carl Laemmle had secured the exclusive rights for picturing on film tne moat S. & C. Transfers ers Seattle, Wish., Nov. 20 (Special to Tbe Bill- board).—Geo, E. Trumbull, manager ot tba Ma- Jeatlc Theatre here, for Sullivan at Consldlue; ass been transferred to Victoria, B. C, where he will hare tba management of the s. fit C bouse, tba Grand. Joan M. Cooke, of the Grand Theatre, Tacotna, win succeed Mr. Tram bull at the Majestic. (Continued on page SO.) Western Theatre Company Formed Pueblo, Col., Nor. 28 (Special to The Bill- board).—>Tbe Photo-Play Theatre Company thta week filed articles of. Incorporation with tba In mo- pa ny la to operate tlon picture nltna. pany are H. Lloyd Kent, B. D. V. Reeve. widely adrerttsed man of the hour. Count de Beaufort. Tbe Count and hla escapades sre oc- cupying front-page positions In the prominent newspapers all over tbe world. At every per- form ancs at which be appeared at tbe American Music Hall, Chicago, he packed the house. Mr. Laemmle, with hi* usual foresight and aggres- sive Initiative at once taw tba possibilities of picturing tbe Count oa film so that the entire public could rlew him as be It and 'satisfy tbe curiosity aroused by tbe newspaper*. Hla decision once made, Mr. Laemmle Interviewed the Count and opened negotiations. Shortly af- ter they were under way another big film manu- facturer Jumped Into the bidding but aa prompt- ly fell Into tbe background when Laemmle raised the ante with leaps and bounds and made It evident that be would attain hla purpose no matter what the coat The result Is that the morlng picture public of the world are now offered through the Inde- pendent Morlng Picture* Company a featnre sub- ject which the exbtbltnr can display with the advantage ot reaping tbe harvest or advertising which the newspapers have given to the sub- ject and which will accordingly nrge a rlslt to the place where It la cm rlew. This scoop add* another to tbe numerable Hat which baa canard Carl Laemmle to be considered, and rightfully ao, aa not only one of tha beat-known film men In the business, but also one of the 11 vest of live wires aa a pioneer. KEARNEY'S EXCHANGE PROS- PERING. Kansas City. Mo.. Nov. 28 (Special Ixcban^ l7 now'offerlrfg' tram"*!* to' to Tbe weeks' consecutive time, and alto reports they hire time for large acta. Mr. Kearney la now negotiating on a propo- sition, by wbtch. If proven successful, he wlU be able to add about fifteen weekt ot new time to bis eaebsnge. Tbe Kearney Exchange Is filling the wanta of Kansas City and tha West. Meridian, Mis*., ha* two new theatre*. The Prlnceis. under the management ot B. Frank Isaac*, opened November 21, and tbe Majestic. under the will be ot of Capt. W. D. AmenL Value of Indus- trial Pictures With a born of the subject, and a keen Insight into It. itterson study of fold possibilities. Wattrrson B. Botnaeker. general manager of tbe recently-formed Indue trial Morlng Picture Company, of Chicago, con cluslrely seta forth In hit prospectus the ralue of motion pictures aa an adrertlslng medium. Mutton picture*." ful drawing card. be write*, "are a They attract, entertain. In tereat, explain and conrince. Tbe best sdver. tlsemeot In the world will never be written be- cause morlng pictures are the auperlatlre ad- rertlslng medium and exceed the limitation* of your pen. "Industrial moving picture* are advertising educators. jp— In favor of plcted. bat tl . a espsble and entertaining teacher.' By tba method ot the Industrial Moving Pic- ture Company the deftly concealed adrertlslng menage In the film Is delivered undisturbed by directing Influence*. From a scenario of tbe advertiser's subject la arranged a film replete with entertaining Interest. In this manner tbe advertising I* successfully Tilled. WbU» the name and purpose of the advertiser la promin- ently Identified. isi moving picture* are advertising They not only give widest publicity f the firm whose operations are de- they educate their audience and are MOVING PICTURE OPERATOR'S Morlng picture operator*, Cincinnati Local No. 1SS, gave an entertainment ball at the Cen- tral Turner Ball, Cincinnati, on tbe evening of October SO. at which tba exhibitor* snd renters wen all represented. Tom Riley ami Ed Bernard!, ot tbe Southern Film Exchange and A. Dresner, nf the Magnetic Film Exchange, were In attendance. Mr. Dresner, by the way. being; the only honorary member of the local, toe officer* of which are: Ed. Klrtcb, jpretl- dent; Jas. Curt la. vice-president: Harry Sehwart*. secretsry and treasurer; Ed. Walker, i agent, and Fred Blere, sargeant at- The committee on arrsngementa were: _ William Newman, Harry Charles Rnsarll. The bill lasted from seven In tbe evening until four o'clock In tbe morning and there were many beautiful dances partic- ipated in. chief among which was a moonlight effect dance upon which were thrown rarloas color* of spot light* arranged by tbe members nf the local. Three cash prises were given for tbe dance*, amounting to $30. that tbe boy* *8O0. *115 of the program. It la estimated of