Billboard advertising (May 1920)

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10 : ’ The Billboard MAY 4, 1920 y CLAUDE BEERBO! Talks of His Future Plans in ithe Producing Field—Going to England Soon “‘Am I the youngest producer in America? 2 think 1 am,"* said Claude Beerbohm, twenty-sixyear-old son of the late Sir Herbert Tree. Asked to talk about hig future plans in the producing Geld Mr. Beerbotim said: “I am returning to England next month to get whaterer plays our estate owns and to buy several more for production here. 1 hall produce “The Bonehead” in Condon and also “The Bive Lagoon,’ by ‘Vere Stachpoole, a wonderful book. Later 1 will do ‘The Red Lamp." + “E started out in the producing business to sinke money, and when I've succeeded would Uke to do Shakespeare. 1 want to do the ‘things wy father did, Dut, of course. in my own way, for even in ten years people have a totally ‘different {dea of production. “Will I continue “The Bonekead’ at the Fulton? I don't know. It’s 20 good patting ‘one’s head in the noose for the sake of being ‘obstinate, now, is it? I have the theater for twelve weeks with further option, but I can sublet it at proft if I so choose. I'm not @iscouraged. I'd put om any play again that I thought was good. The doroffice is the final judge and that which doesn't pay doesn't succeed. We have had'bad weather, strikes and critics against us eo far. I think that's @ pretty good combination. “Producing is Uke the stock market. You can't expect to strike good things always. Gometimes plays which are announced as failures turn out fuccesses. Everything depends on the play, io the selection of which I believe . there should be Dut one mind—many minds spell, chaon. “I have some of my own money in “The Bonehead,’ bat its failure or success would not interfere with my plans for future productions. ‘Our estate owny ‘Chu Chin Chow.’ and we are stil collecting royalties on the ‘London produetHon. It is a gold mine. It is also being presented in our own theater there. “1 think the New York critics were unfair to ‘my play, Judging by the audiences. You can get your friends to applaud. Dut you can't get them to laugh. We have four or five curtain alla after each et and rounds of applause. I'm catisded the: play is not great, but it's good, I selected it for the humor of the lney {the situations am “New ‘York critics panned "East Ty West.’ ‘and {t’s now in ite elghtieth week. "The Boneend" may even do that, dat I'm not doasting ‘over the prospect. ‘1 visited Greenwich Village, toltered about the restaurants and obseryed certain types which the critics; sald donot exist. We Te produced these types, thelr style of dress and manner, also some of the lines we heard were pat into the play. “1 don't feel the least resentful towant the ‘entitled fo thelr optalon— favorable. We get by with rome of the broad ines in “The Bonehead’ beciuse we are ridicaling these types and their method of living instead of supporting it. The village Ife of the trpe which we portray Is Alstinetly unbealthy for the world. Greenwich Village in itself is an excellent snstitution. but it Sg aot improves by certain types, who thra pose or out of exicelt abuse it. “Sir Tlerbert Tree once sald: ‘Post{mpressionm Is the lolneloth of the incompetent.” *Tis ue, ax the critics sald, this art fs old marial for plays, Int névertheless it still exists fe Greenwich Vilage. ‘Romeo amd Jullet’ is also old material. “Lots of people think Greenwich Vinage Original. The types there are only a bad imltatlon of those in Montmartre in Paris and Chelsea in London. ‘If these conditions come ‘You are invited to visit Te Gotham Book Mart 128 West 45th Street, New York, N. Y. Our Special Offer for This Week “LIFE OF OSCAR WILDE.” THE, LEGITI MATE f A DEPARTMENT OF NEWS AND OPINIONS i BY MARIE F. LENNARDS, COMMUNICATIONS IN CARE OF OUR NEW YORK OFFICES, naturally, as in Paris’ and London, it’s interesting, but when the people ape them it loses interest by not being natoral, “1 am an Englishman, but I Uke America ‘and everything American.”* ‘Referring to the Little Theater movement Be. Beerbohm sald: “Whenever the Little: Thegtee succeeds they want to be morbid-and pat on all the tragic tragedies in the world. There is enough tragedy in Mfe without forcing it down the mouth of an. unwilling public. ‘The New York "Theater Guild, which 1s an excellent institution, is entitled’ to all the encouragement people can give at “The popular oulja stuff now in the theater 4s absolute nonsense, ‘That which is unnatural isn’t true, I don't believe in ghosts, but 1 never scoff at the idea. It’s one of those things over which one’s imagination is Ukely to run Hot. SHAKESPEARE’S BIRTHDAY « CELEBRATED New York, April 24—Tho Century Theater Ind, Mrs. Axel 0. Inising, president, celebrated Shakespeare's birthday at. the Hotel Commodore yesterday with the following program, Which ‘was enthuslastically received by more than 700 members and friends: Greetings By the President “itis! Ave 6. “iillag, Aaarese—wige We | Ome fo shakespeare” Dhan Gopal Cborus—"O for a, Muse of Wire”....(Beary ¥) Interpretive Dance and Hecitative—“Come Un~ to Mhese Yellow ands':--.(The Tempest) Bong—"O Atistress Mine ‘Biger, Fo Scene—“Olivia’s Garden” ‘Onn Miss CLAUDE BEERBOHM Producer of ‘The Booehead,”* also appearing tn comedy rola Fulton Theater, New York. “Photo by Walte Swdlo, New York “I Uked John Barrymore in Richard 11. 1 ‘thiok he and Henry Ainsley in Bogland are on about the same artistic level. They, in my ‘eplaton, are the best two'llving actors. ‘tn Shakespeare the lines are so wonderful ‘that whon read as to bring out thelr fall alenificance one can't fall with the characterization, With solilogules you must rely on the net. You can't play Shakespeare as a drawing room comedy. “I love to act, but the business end istercette me more for the time being, because I'm aot yet in a position to act the parts I'd lke to. ‘T acquired my training for the stage when with H. B. Irving and P. R. Benson, in Stratford on Avon. ‘With the latter I played twentyeight parts in one month, six plays a week in repertory, ‘which 1s the ‘best sort of training ia the world.” ‘Mr. Beerbohm was born in London, @ogland, attending preparatory school at Ozford. He later entered Sfalvern College, with one year at eldefberg to study German and one year ta Parls to stody Freach. “My father wanted me to take up law,” he said, “bot I was crazy for the stage and went > Aostratia "with HB. Irving, son of Sir Teary Irving, where 1 appeared ia ‘Hamlet,’ Mr. Hyde,’ ‘The Bells and ‘The ~ Bxcept for three years in the Canadian army ‘Me. Beerbohm has been on the stage since he ‘was 17 years of ‘Returning to England be played in the Savoy Theater In ‘London and (ontinved om page 11) on Song—‘Come Away, Deatbr’..(Twelfth Night) ‘Edgar Fowiston 1 TIIUESRna Vivian Player (ing. ‘Eagar’ Fowiston INTDEMISSION Song—'Biow, Blow, ‘Toon Winter Wing". saa" ingKes YOu Hike’ tty 01g Batad—owcing Lear and Gils Thrge Daughtery? : /O'Nell, who graclounly expresse’ het appreci NANCE O’NEIL HONORED New York, April 20.—The New York The tor Giub, Inc., Mrs, Belle de Rivera, president, ‘held a soctal -meeting: today {a nonor of Nance ton of the distinction conferred upon ber ty the 500 members present. ‘SimayehAttiyeh (chautaugua lecturer), ia picturesque costume of Assyria, talked interéstingly of ‘her life and ber countey. Tenbelie Walters and Martha Ann, pipils of Itoshapara, danced. Dicle Howell eang songs by Mabel Livingstone, with Dantel Wolfe, composer, accompanist. Avid Paulsen gave a humorous recitation. * Other guests.of honor were: Nessa MeMetn, MMustrator; Beulah Livingstone, Mrs, Clement Burbank Shaw, Mes. Helen Whitman Titchle, Mrs. ‘This’ Slack and Baroness Von Klenner. ‘Mra, Lewis Frank was, chairman of the day. P. W. L. SOCIAL New York, April 24.—The monthly social of the Professional Woman's Leugue, at ite headQuarters, 117 West Forty-eighth street, at 3 p.m. Monday, April 26, will be in charge of Helen P. McCormick, ‘Assistant District Attormey for Quettis, ‘Senator Lockwood will spek, ‘The next card party of the league will be held at the Hotel Astor ‘Thureday, April 20, at 2pm ‘A luncheon will be tendered by the members to Mrs, Helen Whitman ‘Ritebte, president, at ‘the Hotel McAtpin May 4. TO GIVE READINGS New York, April 24—Dore Davidson “bat planned to give individual readings of full Plays, which he hopes, if followed in a general way, may have some effect upon the bigh price of theater tickets. Me will read “The Judgment of “King Solomon" frst at private functions and later before the regular thea: tergoing public. LEGITIMATE NOTES Mare Kiaw opines that there ts small danger of $5 theater seats next season, ‘Frank Gitlmore was bora in-Brooklyny X. X-, fs a citizen of the United States and a, voter. ‘The movies will dominate the spoken drama ‘when gs grow on thistles, but that won't prevent the daily press from going into conniptions meanwhile. Grant Stewart sees no cause for concern o¥er the two-ticket issu: Charles A. Stevensot nating committee, dependent ticket, and, perhaps, disposed to bo Just a Uttle annoyed, bat his sporting spirit ‘oon asserted itself, ‘W. H, ‘Thompson, as “Laka,” in “ 8 defined by the Ind pendent Ticket backers, seems to be “Dor ‘with this love thy néighbor and soft answe stuff. We stand for firm and uncompromising an talons the regulars pat it it ts, “Equity can and should rule and domioate ali actors" organizations ‘Thevo “platforms” may ‘change or be dittertly stated as the campaign progresves, but roughly they’ may be accepted as given abore at the present time, ‘Tere will be lots of clectioneering tn the next four Francis Wiltoa le for the Regulag Equity Ticket, ‘The Century’, Theater Clud bas taken the entire house “at the Princess Theater, New York, for, April 28 matinee to seo “Sra, Jimmale “Thompson.” by Edith Zilte, essle Ralph, boarding house keoper in George ME. Cohan's “A Prince ‘There Was" Company, has just returned to New York from a phenomenally successtal road tour. ‘Respect for Riches,” a conversational 20: ciety drama, with plenty of humor, will be prodaced by the author, William Devereux, May 10 at the Tiarris Theater, New York. ‘At the Gamut Club last Tuesday Capt. Todt. Bartlett talked interestingly on lls experiencen the Arctle expedition with Captain Peary hen the latter discover the pole. Mr. Romano talked on “Prychle Phenomena,” but fascinated and members with exhfbitiond of his wizardry. “Gray Dosk,"" a vovel by Octaras Toy Cohen. author of “The Crimwon ANDI" ts being dramatized by William Anthony SfeGuire, with possibilities of itn belng produced next_sea ton, Madam Piiaraforin will appear in ‘The Actress,"* an original dramatic , scene, and “High Aspirations," a comedy monolog, at Carnegie Tall April 29 (evening), for the St. Andrew's One-Cont Coffee Stand Society. Charles Tana Kennedy and. “Edith Wynne Matthlson will give a series of dramatic readings in Brooklyn under the auspices of, the Brooklyn Civic Forum,