Billboard advertising (Jan 1921)

JANUARY 4, 1924 The Billboara ‘ v7 AS IN A LOOKING GLASS Reflections and Sidelights, Impressions and Opinions Gathered From All Over for’ a glance ‘at the exchanges. abows that .almost every. paper in tho State is Mghting streouously for an open. Sunday. ‘The “Seattle Lodge of Elks, No. 02, ta to volld. a big avdltoriam on Spring street, Beattle, with ite’main entrance on Fourth avetive, ‘The bouse, which will cost about: $200,000, ‘il bave ii eating capacity of 5,000 and a ‘stage’ equipped to handle any road attraction, Gite. The Madison Square bad been torn down ‘vereral -yeais carter, ‘The history-ef Daly's Theater as an amuse ment’ house dates back to 1867, whet Jolio Banvard erected a building there Known es Banvard's Museum. It had thé merit of being the first structure in the city “built exPressly for museum purposes. It accommodated ‘about 2,000 persons, and ite big feature was By SYDNEY WIRE e annul holiday depression is with us, ip feeling the wDinetgat the road thows 828 fince dedly. Quite a number ‘of sin ed and there ae m0F® 08 "isunty, altho. there. are “ceria” attear ealch have, bold. Qhelt own, and foe mame ream, have managed to Seep Ti ‘vith a balance o8 tho profe aida of te ledge’ uchbcralded New York run production te usually tho real money-getter; but “this ts warn canes where the show ij. wader ihe management of its original New York lacer: marmtih a good percentage of ite origin wo York cant or with players of repatation Kevaut places, ‘The thentergong. publi, ex. ia Us Gat clement ‘walen’ Wilt pay” from for an orchestra seat, ia better pomted wea amoeat ‘af: cheating, iN toe way of wer and Se and wo preseaia™ will foot Them, They appetr to ‘Bave imo. sort, of UGhopant’Intulton, and woe Detdo, the” Bee fie show with the’ Dig name” that” trles to pusspfoot Its way into the dig .towas with poor cast, worn wardrobe and dilapidared and Weng seuery. Sit and Mem. Publeknow al Sent tie how in advance,, ad” as. eure God made: little apples theyll exbibit their Knowledge’ by staying severely..away frum the local box office during the stay of. the show ip tows, It pays to advertise, but po smoant of aerating uovorer well pchemed, 0 ecreaged, ‘will belp a bad product, be it 8 ehow or Theta of foratare pollens tog card than ever ture’ of Peter Grimt playing to phenomenal’ bustiessall country: ‘The famous Divid does not ~ bis’ efforts to art aloue,’ for Se 4 both = Web a dad tovestment, ‘we tmagion, Tt trot often that the musical director show gets recoguition from the dramatic critle, ‘bot there are exceptions, for Carl B. Sours, Gramatic editor of The Syracuse Post-Standard, ald a whole Lot about Milan“oder; musteal Mirector of. “Floradora,” which: playtd ° Wietiog there recently, Milan 'ts a big cha fed bis bark got between ‘Bours’: vislon and stage, which peeved the réviewer and brooght down some stinging ‘paragraphs “on big. cooeetors fo general” and Milan oder tn pete Comstock &'Gest's “Cha Chin Chow? will Diy Salt Lake City Christmas week. with to Prices at $9.50. The, prices for the matinee ‘re set for $3 top. This la a drop iv. the Drices obtatued forthe same show daring & Mecent two weeks’ engagement at the Curran, Ser Francisco, where the show played-to good duriness at $4 top, Our old friend, Walter Duggan, who 01 dren doing wonderful work with Jane Cowl, “failin": Thru,” baw’ been breaking pabllcity rronls ahead of “Buddies. but has now re formed to Cblcago to reaume his work Ja tl fatereste of “Smnitla’ Thra.”, Srorge F, Stiopeon, whomost everyane ta Peeve te i id the lobby displays ard moro attractive and dignified, Me. Simpson is make 4a wieny friends tn Touleriite, and the Mary Antenna is drawing big houses. to ‘aunouncemient: frown the orris oftce,' Jullan. Eitioge will” rolevilte mnder the. William 3torris Y Is handing the booking for WR Rice aud Ward net, in which okt: “Pop Wan), one ut rng teat known of olitimers, te ‘Aitoals! ble frieuda with bis agility, Ward & probably 70 yours young or more,’ NW. Doston Wegefarth, manazer of B. F Keith's Syracuse houne; 4s attracting attention with his uovel publicity stunts and his unique ‘methods of securing: publicity. Novel catch lines on his local billing are one of many griginal ideas of Mr. Wegefarth. ‘There are few theatrical: people who have ever visited Detroit who have not beard of John H, Kunsky, who is today easily the biggest theater owner in. the Wolverine City. Starting in 1906 with a toy nickelodeon on ‘Monroe street, Joba Kunsky is now the onner of a string of the finest and most palatial theaters in America, ‘Charlle Toy, Mtwavkee Chinese pleture theater manager, has purchtised the propesty formerly stood the Crystal Terrace Garden and will erect a vanderile theater, which wi Solty Ward, who most of us remember in the “Roseland Girls” with bis “Zuhoom, are you speaking, Zohoom?* and his “Can you beer it?" and other funny phrases, is making a real hit fm vanderille and has a solid route ovér the Orpheum Time, ‘The Sunday closing movement is getting Uttle eympathy from the Oregon newspapers, Banvard’s panorama’ of the Mississippi, In Au‘Zust, 1868, George Wood took the place, nam4ng it Wood's Museum and Metropolitan Theater, and under. bis management of several years ‘many excellent actors and actresses appeared however large., _Grant Lace, head of Lasses White's AilStar Sastre! ‘Show, reports good business and says that the show will stay out until. the end of May. It was Arthur’ B. Krock who’ wrote the eplendid editorial on Morris :Gest's -*‘Aphro‘ite “and which was ‘printed tx the Usste of The Times on the day following the ‘appearance of the sbow at the Macauley in ‘that efty. as ‘(With George 3. Coban agats Abbot of # Friars, the old club should resume its oldtime atmosphere, with conviviality “and Joy relgning supreme, where real fellows yay gather amid Bobemlan surroundings and ia an enviroment of, good. fellowship and: decorons congeniality. ‘That's the Friars. Faust Up to Date,” which is probably the old burlesque which held the stage there some twenty years ago, is‘ to be revived at the Gayety, London, to open about January 1. Al H. Woods’ /"Breakfast in Bed," with Florence Moore starring, is playing to excellent ‘business, according to word received from its ent, Walter Messenger, who tells us that Ge show goes clear to the Coast. Looks like (Continued on page 89) if SBF ~~ MEMORIES OF FORMER GLORIES Revived by the Final | Passing of the Historic Daly’: Theater—Business Structure Replacing ¥ a Playhouse : : the historic Daly's Theater, on the Broadway, between Twenty-ninth th atreets, New York City, bas. use for will revive memories of ite former glories and the important part it played tory of New York, Before te of the playbouse will etght-story commercial build {mg costing more than half » million dollars. It was. inevitable that the march of business ‘would sooner or tater engulf Daly's, ‘which for ‘Boat of the landmarks of earlier days, and the aite occupied by Daly's was one of the maining areas that had not been utilized when ‘the PhiliipsJones Corporation, which had been Yooking about for a site, fnally secured a tease en this property on twesty-ooeyear terms, ating, from Joly 1, 1920. ‘Tho firm is a large abirt-making concern and will occupy the STOCK or A-1 REP. Director. Characters, Heavies. _aulty, EVERY TH “aru “This Might Save Your Life DON'T TAKE CHANCES _. Bape n,perets om ie at on, ASRS SR Rapier aah Wie ai Ss a FOREIGN MANUFACTURERS SALES CORP. Department 8, 95 Madison Avenues, WARTED--A-1 YOUNG SPECIALTY TEAM FOR TOBY WILSON’S PLAYERS ‘Man’ must be able to handle strong line of light comedy parts. Lady doesn’t necessarily have to do any parts, but must'be able to do strong line of specialites. Reliable show. Owned by this office. Year’s work to right parties. State all in first letter and mail late’photos. Address ENSLEY BARBOUR, Metropolitan Bldg., Muskogee, Okla. AT LIBERTY Care Gee, W. Sinclair, Cherryrale, Kan, ‘YOU MENTION THE BILLBOARD YOU PUT IN A BOOST FOR US, ge & | i : i ih i i ij ti Eg & center of the elty, has gone. Proctor's Sth Ave. ‘Theater, at Twenty-cighth street. is the exception. In the old days, when it was, known Hi as the Fifth Avenue Theater, it, too, housed rind & famous stock company, and was considered ‘one of the Dest stock bouses in New York City, ta popularity equaling that of Daly's, WalTt is the intention of the owners to, leaso the lack’e, the Madison Square. and the ‘Dijon, aii, ‘S00te’not required by the firm to concerns tak I ‘of which were located in the same section. ‘The Bljoa \was torn down five years ago to make way fora aiztecnstory commercial Dallding. About the same time Wallack’s, at E r and ¢ tweaty-story buflding erected on te ne wit be used for the first two stories, with drick above. The ‘of 16 feet, and the others will be 12 feet in height. ‘There will be ample light and air in tho rear, as the strocture overlooks Sixth avenue, the reat depth of the plot carrying the Year Une back to within 100 feet of the Sixth avenus frontage. . This new bullding will be the largest structure erected in that section of Broadway for within ‘Ove years. The last notable operations were the 20-story business Dullding on tho site, of lnck’s’ Theater, and the big building a few locks belgw on the site of the Hoffmac House nd the Albermarle Hotel.. Besides the well known houses of entertaloment, the popular botels of a generation and mote have also given way to the dem In addition to those mentioned und which made 2 courageous fight agalast lean hotel sears. those, ‘which. bave disappeared include the Fifth Avenue, the Vietorla, the Gilsey, Delmontco's, Inter Martin's, and, at'a slightly earller period, the (Continued on page 89) NEW YORK, HARRY F.. VICKER RFD. 3. Rese nerenee en : Ac ta