Billboard advertising (Jan 1921)

The Billboard JANUARY 1, 1921 -requested matil it was explained that there are companies on the Columbia Cirenit od thirty-seven on the American Cirecit, and ‘that prodocers and company managers approxi ‘would receive a form of application and, | t ! iH th I Z Hitt ie ee isla i i i Hl AMERICAN CIRCUIT ATTRACTIONS Relieved of Extra Advertising Expenses BURLESQUE CIRCUIT AND STOCK SHOWS Conducted By ALFRED MELSON COMMUNICATIONS To WEW YORK @FFICE is ability to increare the boxoffice receipts by ‘Jodiclous expenditures for extras, thereby light‘exlog up on the attractions which are now bardebed with all the overhead cost that they can cary. “GIRLS FROM JOYLAND” Opening Attraction at New Li fe ening spay New iberty, St Panl, Minn, Dec, 22.—The “Giris From ‘Joyiand” ‘introduced the New Liberty Thea ter to burlesque Sunday afternoon with one of the best and cleanest shows scen in this city in severa} seasons. In Keeping with the manage THE BILLBOARD BURLESQUE DIRECTORY An Indispensable Factor in Burlesque under orders from W. H. Donaldson, publisher of ‘The Billboard, since ‘not to solicit advertisements, we have found ourselves in the Senttios ‘of ‘apparently ignoring. prospective Sony who fealty a letter, viz? directory, he insists the ; therefore it is imperative ment's polley to popularize burlesque, « speTHE BURLESQUE CLUB'S DAY clal consorship deleted lines having the sllgbt est semblance of double meaning. Mrs. Kelley, policewoman, who has censored burlesques bere for years and found it necessary to order lines ‘omitted in nesrly every production, states that At was the most refined offering of the kind abe has seen in years, ‘Manager Al G. Kells of the theater bas pre‘Bbited mmoking in the bouse except in the galleries. Under the revised regime @ special effort 1s being made to increase the feminioe ‘attendance, which at the New Gayety was smirked by its almost total absence. The large New Liberty etage and elaborate surroundings ‘Bave enhanced the presentations 100 per cent. assigned "and laid these facts before ‘Mr. Donal Rousing Reception SOR for some time past and on thelr reture lest HBE week were accorded «: rousing reception by the Union Square Stock Company, which presented ‘Square Stock principals who cam not remein away long. for Violet, after 2 shart vacation, is | Alrectory be edited weekty efore ‘that advertisers advise us ‘wit convince everyone of its practicability. aarae ot authentic, and, senim; nace are omitted, bat The is BURLESQUE DINEOTORY wil be closely censored by the editor: and pe bame will GERTRUDE HAYES New York, Dec. 22—Pres. Iesy H. Berk, of Bam A. the American Burlesque Assclation, after careful Investigation and consideration of the expenses of attrections, has completed arrange. ments whereby the shows will be relieved: of all extra advertising in the future, and from now on each and every show will know what its total billing expenses wil be tu each town in advance. No more will the agent and house manager Gispute the wisdom of extra billing and news Paper space, for all extras will be borne by the Rouse, and while it may cut into their prodts ‘somewhat it wil afford ample opportunity to ‘the progressive house mezager, to demonstrate ‘WRITE FoR COLOR CHART AND BOOKLET HOW TO MAKE-UP) M. Stein Cosmetic Co. 120 Weet tet Street, New York ‘The Bitthoard. when desired. can be used as an addrees for mall, which will be forwarded 8 per directions of advertivers, "ADDRESS ALL COMMUNICATIONS for ‘The Bilfboard Directory for Burlesquers to Alfred Nelson, The Billboard, 1493 Broadway, New York, N. ¥ ‘The Billboard Publishing Co., Sew York, N. 2 Dear Sir—Enciosed ‘ind Post Ofice Money Order for $4.00, payable to The Billboard Pub‘Binal jurlesquers. Directory for ‘commencing lisbing Company. Ny insert my ad in Bi Signed..... NAME CHARACTERIZATION Makes a Hit in Cincy. Lytenerg Ht th ae Sr‘pmearay) Oertrode Bayes, dr ba ere, thing that leeds to the H z g £ FREE H i a i ? BRENNAN NOT IN BURLESQUE New York, Dee, 2% When seen today relative il PEpSUSOUP OLED P ey NEY; PHEELLEEEH Mrs. Meara, who conducts the Gubert House at Bridgeport, Coun.. is alwars there with tho ‘ glad hand and pleasant amile for burlesquers. ‘fve lesues, WELDON WILLIAMS &LICK TICKETS FORT SMITH. ARK MAIL ADDRESS + COMPANY,