F. H. Richardson's bluebook of projection (1935)

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"RECT-O-LITE *> MOTION FORMERLY TRADE-NAMED 'HANDY" PICTURE RECTIFIER Produces brilliant flickerless light on screen. Greatly reduces cost for current and maintenance. Easy to install. No moving parts. 30 Ampere 50-55 D.C. volts, for low intensity carbon arc. 60 Ampere 30-40 D.C. volts, for suprex carbon arc with extra tap for 55 D.C. volts, for low intensity arc. A QUALITY PRODUCT AT A REASONABLE PRICE. ElKHJT % A BETTER RECTIFIER BALDOR ELECTRIC CO., Theatre Division, ST. LOUIS, MO. JOIN RICHARDSON'S WEEKLY HERALD SCHOOL To more than 15,000 showmen of the motion picture industry — theatre managers and projectionists— Motion Picture Herald, each week, and Better Theatres, every fourth week, carries the most up-to-date and most authoritative technical exposition and comment" on projection practices and methods available anywhere in the world. These pages, written by F. H. Richardson, author of the famous Bluebooks of Projection, are studied in schools and used as practical and helpful guides in many thousands of projection rooms. They are available to you for only $3.00 — a year's subscription price to Motion Picture Herald which includes also thirteen issues of Better Theatres. Supplement your use of this BLUEBOOK with Richardson's currently topical writings on projection matters. Subscribe to the Herald today. $3 per year. MOTION BETTER PICTU R THEATRES E HERALD OP 1790 BROADWAY, NEW YORK CITY