Boxoffice (Apr-Jun 1937)

MILWAU IJARRY PERLEWITZ has renovated his Jackson, lower east side neighborhood house here. New seats, carpeting, ventilating system and lighting fixtures were included in the renovation program. Other neighborhood houses to receive new garbs for Easter included WarnerSaxe’s Savoy, and the Park, south side independent house. Both have been equipped with new marquees and new seats. Remodeling work is also underway on Fox’s Riviera. Circuit first-runs have dropped their 25cent early admissions in favor of a 35cent admission until 6 p. m. They have also boosted a number of their nabe admissions by a 5-cent average. The United Show Workers of America, a nonstock, non-profit corporation to “promote the general welfare of all workers in the show business,’’ has filed articles of incorporation with the secretary of state at Madison. Incorporators are Leo Weisner, Morris Goldstein and John Roepke, all of Milwaukee. The Balzer bill, providing for a 3 per cent amusement tax, failed to win approval of the assembly taxation committee in a hearing at Madison last week. Among those appearing against the measure were Ben Miller, Milwaukee attorney, representing Warner-Saxe Theatres and the Wisconsin Amusement Enterprises, and F. J. McWilliams, Madison, of the ITPA of Wisconsin. J. P. Adler, operator of theatres in Waupaca, Marshfield, Neilsville, Monroe and Milwaukee, has taken over the Badger Theatre at Merrill. Associated with Adler in the transaction is Steve Miller. The house had been operated for the past four months by the Northlarid Amusement Co. of Minneapolis. Harry Wrobel, 20, and Adolph Bonk, 25, were sentenced to prison terms in municipal court in Manitowoc on four separate counts involving robbery of the Mikadow Theatre there and a hardware store. The K. of P. Bldg, at Clintori has been leased by Brown & Sandie, who are remodeling the building for use as a theatre. The house will have 400 seats and will be open about May 1. The Masonic lodge purchased the former theatre building in Clinton. The Rivers Theatre Co., West Bend, has registered with the public service commission $37,000 first mortgage bonds for sale in Wisconsin. Barrett Riesling, M-G-M publicist, was a recent local visitor. Fox’s Paradise Theatre in West Allis has inaugurated a policy of daily matinees with continuous shows from 2:00 p. m. on. Arthur Waedekin, 66, for 12 years assistant manager of the Columbia, local neighborhood house, until it went dark more than a year ago, died March 23 in a local hospital. He is survived by three sisters and four brothers. Scott R. Dunlap, vice-president in charge of production for the neio Monogram Pictures, who has eight features now in preparation on the announced schedule of 26 for 1937-38. Paramount Airer • Continued from preceding page) provided several melodious interludes. Dedicated to Exhibitors The series is dedicated, according to the announcer, “to the exhibitors throughout the country,” probably as a sop to the showmen who have been objecting militantly against the appearance of film stars on air programs. The broadcast emanated from the studios in Hollywood at 9 a. m., was heard in the Rocky Mountain region at 10 a. m., in Chicago at 11 a. m., and was received in New York and other eastern points at noon. The same time schedule will be maintained for the series. “Paramount on Parade” is being produced by Boris Morros, Paramount’s studio music director, under the supervision of C. J. Dunphy, studio publicity and advertising head. Dunphy caught the initial program in New York. — D. R. Plan Indefinite Run The NBC program department this week informed Boxoffice that “Paramount on Parade” is scheduled to run ‘indefinitely” each Sunday, over the NBC red network, “until they find something better to take its place.” EXCLUSIVE DISTRIBUTORS Entire Middle West SEND US YOUR DATES JEWEL PRODUCTIONS 831 S. Wabash CHICAGO Phone: Webster 7237 News in Brief J^R. J. WASNIESKI has purchased and installed in his Midget Theatre, Milwaukee, new JEWELL Super Low Intensity Lamps purchased from CINEMA SUPPLIES, INC. S. E. Pirtle, who operates a circuit of Theatres throughout southern Illinois and who makes his headquarters at Jerseyville, has purchased for his Bijou Theatre, Abingdon, Illinois, new DeLuxe AIR-LOC full upholstered chairs that are to be installed on or about April 1st. Purchase was made through George A. Busher who is the St. Louis distributor for AIR-LOC Seat Industries, Inc. The New Town Theatre at Prophetstown had its Grand Opening on Saturday, March 27th. The Theatre itself is of the latest modern type construction and finest equipment obtainable was selected, including latest type ULTRAPHONE Sound System, also DeLuxe AIR-LOC full upholstered chairs purchased from CINEMA SUPPLIES, INC. This new Theatre is controlled by Marches! Bros, who also operate Theatres at Lockporte, Amboy and Freeport, Illinois. W. R. Ashton and associates of Eagle River, Wisconsin, announce the opening of their New Eagle Theatre to be on or about June 1st. All new and latest type Equipment was purchased, including latest type ULTRAPHONIC SOUND SYSTEM, DeLuxe JEWELL Suprex type High Intensity Lamps and Rectifiers; Simplex Projectors; DeLuxe AIR-LOC full upholstered chairs; together with all miscellaneous equipment was purchased from CINEMA SUPPLIES, INC. The New Waconia Theatre at Waconia, Minn., has been taken over by L. E. Davis of Mankato. The entire Theatre building is being completely remodeled and is scheduled to open on or about April 15th. All new Equipment was purchased including deluxe AIR-LOC full upholstered chairs. Purchase was made from AIRLOC SEAT INDUSTRIES, INC. Mr. W. L. McMillan has set April 8th for the Grand Opening of his new Hollywood Theatre at McVille, No. Dak. Mr. McMillan states that his Theatre will be one of the finest to be found in any town of its size in the entire state of North Dakota. All of the equipment was purchased for this new Theatre, including AIR-LOC full upholstered chairs, from CINEMA SUPPLIES, INC.— Adv. 16 BOXOFFICE :; April 3, 1937.