Boxoffice (Apr-Jun 1937)

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CLEVELAND TERRY Steel of the Apollo Theatre, Ober^ lin, donated his theatre and the entire show for a benefit performance for the occupants of Pleasant View Sanitorium on April 1. “Poppy” was the feature attraction . . . Saul Bragin, head booker for Warner theatres in this zone, got back from a southern cruise just in time to greet a snow storm. Julius Lamm, president of the local Warner Club, announces a dinner dance to be held at Monaco's on Monday, April 5. Tickets for non-members may be procured from Evelyn Friedl in the offices of the Warner theatre department. Jack Shea of Shea Chain, Inc., was in town last week arranging bookings for Shea theatres in this territory to take care of the next several months . . . The Strand at Fremont and the State at Ashtabula, both Shea houses, reopened March 27. Frank Gross, local exhibitor, returned from two weeks in Florida leaving his traveling companio7i, M. B. Horwitz, there for another week . . . Shandor Klinger of the Klinger-Stotter-Berkowitz circuit is having a once-over at a local hospital. Nat L. Lefton, Republic franchise owner, is expected back this week from his second Florida vacation . . . Ray Allison and the boys of the Shaker Theatre are looking for appropriate ideas to incorporate in honor of the theatre’s first birthday on May 7. Frank Greenwald, manager of the Norwood, a Paul Gusdanovic circuit house, is laid up with a flu cold . . . Sam Stecker of Associated Theatres is back from Florida . . . Abe Kramer of the same organization preceded him by several days. Jack O’Connell of the Ohio Theatre, Toledo, was discovered around the exchanges the fore part of the week. Other visitors were Ralph E. Bishop. Virginia Theatre, Carrollton, and B. Raful of Youngstown. Nat Wolf, Warner zone manager, is holding a series of meetings with his managers. This week he meets with the northern Ohio managers in Cleveland. The following week he will meet with the southern Ohio managers at the Netherlands Plaza Hotel in Cincinnati. Holbrook C. Bissell, distributing Imperial Pictures in northern Ohio, made a successful trip out into the territory last week, bringing back contracts for both Imperial Pictures and Epilogues. Without increasing its number of seats, Loew’s Stillman Theatre has increased its seating capacity by moving its screen back 25 feet. This makes even the front row seats desirable. E. S. Elgin has introduced Movie Sweepstakes into the State Theatre, Uhrichsville. SCULLY AND ROGERS ARE BACK New York — John Scully, Boston branch manager for GB, and Ben Rogers, head of the New Haven branch, have returned to their territories following the American premiere of GB’s “Silent Barriers” at the New Criterion here. CLEVELAND EXCHANGE HIGH IN METRO DRIVE Cleveland — The Cleveland M-G-M exchange won third place in the company’s 15-week drive ended February 27, with results just announced. Frank D. Drew, branch manager, wins a $300 cash prize for general efficiency, with his associates receiving one week s pay. This includes Office Manager B. D. Stoner; Salesmen Eddie Brauer, Eugene Vogel, Jack Sogg and Bookers Phil Harrington, Dean Banker and Dorsey Brown. Eddie Brauer was the only man in the country who walked off with three prizes in the drive. In addition to participating in the general efficiency prize, he headed the race in closing all possibilities, and he was included in the list of the top twelve salesmen of the organization. Jack Sogg was also in the list of the first twelve outstanding salesmen, in recognition of which both he and Brauer are the proud possessors of gold wrist watches presented with the compliments of M-G-M. Loew Installs RCA Cleveland — RCA sound equipment is being installed in all local Loew theatres. The Stillman Theatre completed installation last week. This week work is being done at the State, with installation at the Park and Granada following as soon as possible. James M. Mullins, local RCA sales representative, is supervising the installations. Reward Ed Gallner New York — For his campaign on Samuel Goldwyn’s “Come and Get It” at Canton, Ohio, Ed Gallner, United Artists exploiteer, has been awarded the prize personally offered by Monroe W. Greenthal, director of UA advertising and publicity. Remodel Exchange (Continued from page 15> Air-Conditioning System Something altogether novel in Cleveland, although generally adopted in the newer exchanges, are the individual booking cages. They are provided with double desks for the convenience of both booker and exhibitor and are separated from each other by glass partitions. A tier of windows facing east is one of the big features of the renovized exchange, but probably of greatest value to the employes is the air conditioning system for the entire building including the projection room. District Manager Roberts and Manager Schmertz invite inspection of the exchange. ROCHESTER AMUSEMENT CO. CHART Rochester, Pa. — Rochester Amusement Co. has been chartered by the state, incorporators being Mayer and Amil Winograd and Fred H. Cook. DETROIT (Continued from page 14) last week to arrange a screening for Metro’s two-reeler on the constitution, “Servants of the People.” The gathering of naval officers and prospective recruits he arranged at the preview garnered nice space in the Detroit Times. H. M. Richey and family spent Easter weekend with his parents at Auburn, Ind. A mix-up in dates resulted in only two games last week in the Film Bowling League with Amusement Supply as usual taking three games, this time from Republic, while Columbia won two from Film Truck. The other two games will be played later. The RKO exchange will be in charge of the Variety Club luncheon Monday. Last week about fifty Barkers attended the Chaplains’ Day Luncheon. George W. Trendle of United Detroit Theatres was re-inducted into office Monday as one of Detroit’s fire commissioners. He was recently reappointed by Mayor Frank Couzens. Alex Schreiber is another sojourner back from Miami, Florida, with a coveted sun tan. PITTSBURGH (Continued from preceding page) fornia. During his absence the film trucking was managed by his son, George jr. Attractive Miss Katherine Hawley, booker for Consolidation Coal Co. of Fairmont, W . Va., was a recent Filmrow shopper. She books for theatres at Acosta, Jenners and Gray, Pa., and Carolina and Ida May, W. Va. M. P. Harwood, playdate auditor for Warner Bros., is here on business at the local exchange. The Joe Ornsteins, including the recent arrival, were visited over the weekend by Ralph Smolen, theatre operator of Rockaway. Long Island. Cashier at the 20thFox exchange, Joe is happy all-the-day’round since becoming a daddy. Art England, Bank Night representative, postcards from Miami that he and C. J. Latta of the local Warner Bros, theatres, are having a great time on their fishing trip. They have the proof to back up the fish “stories” they will spring when they return here. Milt Frankel has been named as assistant to Bob Munn, new head of the Warner Bros, accessory department. Munn replaces Eddie Moreels, who has been promoted to a sales position with the company. Fred J. Herrington, William Walker and William Brown, members of the MPTO’s legislative committee, were in Harrisburg on another visit with the lawmakers this week. 18 BOXOFFICE :: April 3, 1937.