Boxoffice (Apr-Jun 1937)

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BOSTON TOE CIPRE, the district’s youngest equipment veteran, is counteracting a winter spent in Florida by supervising night work at Loew’s Orpheum whose 2,970 upholstered seats are being removed between evening and morning shows. Leland Bickford, local radio news service head who has been blasting dog racing locally over broadcast wavebands and before the legislature, appeared before the State Senate Finance Committee of Maryland last week to testify against dog racing, which track men are endeavoring to legalize there. William White, prominent amusement concessionaire, died at Old Orchard Beach, Me., last week at the age of 71. Martin J. Mullin, Sam Pinanski, M. and P. Theatres Corp. partners, were expected back from Miami this week. Herbert Glidden, head of the accounting department, has been with them. The Capitol Theatre Supply Co. has installed new projection lamps at the Harvard Theatre in North Cambridge. Make Your Air 1 Conditioning Bring Greater PROFITS Holy Week reminded more than a few film men of the song. “Holy Night, Silent Night . . Business was becalmed. Fred Rush has been promoted to chiefof-service of Keith’s Memorial by Manager George French. Rush replaces Cal Wilson who has taken over a managerial position in Vermont. Sam Seletsky, secretary of the Motion Picture Salesmen Club, called a special meeting of the organization at the Grand National exchange last Saturday. Each member has been taxed for ten tickets for the group’s charity dance at the Bradford April 2. Tickets for members are obtainable from Nellie McLaughlin at Grand National. A gust of frost is no more welcome to your patrons than the hot street they leave .... Noise is taboo . . . . Uniform temperature, scientifically gauged and maintained, plus silent distribution, will leave pleasant memories of comfort and constantly tempt your patrons to return . . . . Joseph Lunny, formerly of the staff of the Orpheum, is to be at Fenway Park this summer. Edward Tyler is rounding up stars for the I. J. Fox Fashion Show. Rudolph Bruce of M-G-M was in New York last week. See NATIONAL For the Best the Trade Has Danial J. Honan, Winthrop representative, is backing a bill to require concessionaires to inform the public when tips (Continued on next page) Pardon, Mr. Ehrlick Boston — In the “This Week We Meet’’ column March 20, featuring Jack Granara who is the publicity manager of the RKO theatres in Boston, it was inferred that Joseph Longo is Mr. Granara’s assistant. This position is held by capable Joseph Ehrlick who has been with Granara for a number of years, first working with him at the local Loew’s exploitation offices where both were assistants to Joseph A. DiPesa. Joe Longo, brother of John Longo of Buck Printing, is the present assistant manager to Mr. DiPesa. THEATRE SUPPLY COMPANY EVERY STORE A LOC A L I N 5 1 ITUT 1 6 N W IT H A NATIONAL REPUTATION TOR RELIABLE 5.ERVICE 40 Piedmont St. BOSTON, MASS. Phone Liberty 3294 BOTH BRANCHES in the HEART of the FILM DISTRICTS 122 Meadow St. NEW HAVEN, CONN. Phone 5-7371 BOXOFFICE :: April 3. 1937. 15