Boxoffice (Apr-Jun 1937)

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Let’s Be Practical about the subject of AIR CONDITIONING J^O theatre worth its salt should be without some form of air conditioning. With the approach of warm weather, the need becomes even more apparent. But in air conditioning — as in any improvement in your house— you have to cut your cloth to fit. It would be false economy to cut corners in one type of house; it would be a waste of money to splurge in another. Thafs where a house like Capitol, comes in. Here you're offered a choice of air conditioning systems for every requirement and every budget. There's no high pressure to sell you one system as against another. You get the unbiased advice of air conditioning engineers who not only want to give you the best buy for your money, but who've had many years of air conditioning experience. Why not investigate — now? CAPITOL THEATRE tLA NEW ENGLAND ORGANIZATION FOR NEW ENGLAND EXHIBITORS 28-30 PIEDMONT STREET • BOSTON, MASS.