Boxoffice (Apr-Jun 1937)

J^ANAGER EDDIE HUDSON of Oregon Grand National headquarters announces Marc. T. McDougald as head booker and Floyd Heninger, promoted from booker to field salesman in Oregon territory. On Filmrow: E. H. Randall, Condor; Ted Parker, Imperial Pictures, Seattle; Manager Long, Oregon City. Clark Craig of the Warner staff has been advanced to Oregon field representative. Some 35 Warner hookers are hack from a splendid convention held in Learning Hotel at San Francisco. Tommy Charick. former Portland theatre man now with Warner-FN in Minneapolis, was a guest with Vete Stewart of Warner’s. Regret to report death of Tommy’s father — pioneer Oregonian. Milton Odem sent out invites for opening of his second house, the “Odern,” a 300-seater at Redmond, Ore. Manager Walter Wessling and Sales Manager Archie Holt already are making plans for the GB New York convention on July 9. Manager Morelock shortly will open his new Diayie Theatre at Cottage Grove, Ore. House has heen completely equipped hy National Theatre Supply Co. This is his second house in the Grove. LEVINSON IS MAKING TOUR FOR "THE LASH" Los Angeles — Mike J. Levinson, distributor of "The Lash of the Penitentes,’’ was to leave this week for a swing around the country to close deals for the film with various exchanges. He expects to be on the road from eight to ten weeks negotiating for distribution of the exploitation film and will then return to his headquarters in Hollywood. One of the functions of his tour will be to counteract any confusion which may have arisen as the result of prior distribution negotiations on the picture. Levinson reiterated the fact that he purchased the world distribution rights from the International Cinema Corp., who had foreclosed following its completion. Levinson has both Spanish and English versions. SPECIAL TRAILERS SOUND OR SILENT FAST — EFFICIENT — ECONOMICAL STANDARD SCREEN SERVICE Phone Parkway 1357 20*>H So. Vermont I>os Angeles TKLKPHONK PARKWAY 7593 QUICK GUARANTEED PROJECTION REPAIR SERVICE Projection Lamps — Parts — Supplies Everything for the Theatre HAROLD B. EDINGER. Proprietor CALIFORNIA THEATRE SUPPLY COMPANY 2204 S. Vermont Ave. LOS ANGELES LOS ANGELES (Continued from preceding page) for Feldstein and Dietrich’s San Fernando Theatre, San Fernando, for remodeling. House has regular summer lay-off for that period. First summer meeting of the Los Angeles Film Board of Trade was held in the organization’s new offices across the hall from previous home which was vacated to make room for Warner’s enlarged poster room. W. W. Caldwell, western division ad sales chief for 20th Century-Fox, has left for a short stay at San Francisco, after spending the past three weeks here. Prior to inaugurating a celebration of his 25th year as an exhihitor, Aaron Goldberg, prominent San Francisco showman, paid a visit to the local Filmrow to extend a personal invitation to all his friends to attend the open house celebration at all his theatres next week. Louis Berkoff’s recently opened New Esquire Theatre goes into a part time vaudeville policy this week. Following the completion of the local roadshow engagement of Columbia’s “Lost Horizon’’ at the Four Star Theatre on July 5, house will revert to a regular first run spot. Opening bill set for July 9 is “Make Way for Tomorrow,’’ Paramount picture. Glenn Harper will debut his new Fontana Theatre, Fontana, July 8, with a gala preview and feature. Local Chamber of Commerce is taking hand in the opening to make it a regular Hollywood opening. Top price seats for the first night are $1.10 with a regular price of 30 cents thereafter. House has 700 seats. Charles Walker of Walker’s, State and Princess theatres, Santa Ana, is leaving this tveek on his regular vacation trek to the east coast. During his five-week absence the houses will be under the direction of son Vic. The Fox West Coast-Columbia product deal for the new season’s pictures has been closed in New York, following several weeks (Continued on page 103) THEATRE MOTH EXTERMINATION WITH A 15 YEAR GUARANTEE NEVERMOTH in your theatre means PERMANENT protection from moths. It is an odorless, non-poisonous, non-inflammable preparation that is applied with a spray and remains in the fabric like a dye. It is used by the U S. Government and many prominent theatres, hotels and apartments. We can show you how to eliminate moth damage from your theatre forever at a cost of only a few dollars a year. Testimonial letters from satisfied theatre owners on reciuest. A. C. PRODUCTS, INC. 234 So. Western Are. LOS ANGELES AUTOMATIC CANDY OPENS FRISCO UNIT San Francisco — Harry Cohen of Los Angeles is here establishing a San Francisco branch of the West Coast Automatic Candy Corp., which places a majority of the candy-vending machines used on the Pacific Coast. Headquarters have been established on Filmrow and Cohen is contacting circuit heads and independent operators for installation of the machines. In contrast to other cities, San Francisco heretofore has been virtually untouched by the vending concession sideline for theatre operators. • The HEART of IJOLLyWOOD The exotic fairyland of the movie studios at your very fingertips — 20 minutes from the magnificent blue of the Pacific Ocean — and just 25 minutes from downtown Los Angeles — the Christie offers you every fine hotel comfort and luxury at low cost. You'll like Hollywood, California, and the Hotel Christie. Rates From $ With Bath Special Weekly and Monthly Rates HOTEL CHRISTIE 6 7 2 4 Hollywood Blvd. Hollywood, Calif. 100 BOXOFFICE :: June 26, 1937.