Boxoffice (Apr-Jun 1937)

LOS ANGELES (Continued from page 100) of negotiations between circuit and distribution heads. Jerry Safron, western division manager for Columbia, who attended the buying sessions and has just returned to his local offices, reported that the deal covers all first run situations except Los Angeles and San Francisco on a block of 42 features. Remodeling of the Dome Theatre, Ocean Park, has been completed by Fox West Coast, in preparation for the heavy summer beach trade. Morris Sudmin, head booker for 20th Century-Fox, is making his regular sales trip into the hinterlands, calling on the exhibs at Bishop, Lone Pine and Mojave. Sudmin, who doubles in brass with the sales force on occasion, makes the trip every year at this time. Among the visitors — Mr. and Mrs. Robert F. Killeen, Rex Theatre, Phoenix; F. R. Ward, Valley Theatre, Lancaster; Chas. Mize, Mojave Theatre, Mojave; and Herb Shute, Barton Theatre, San Pedro. Fox West Coast’s Carmel Theatre, Los Angeles subsequent run house, has dropped from the 35-cent admission break to the 25-cent zone. Frank Roos, formerly house manager at the Fair Oaks, Pasadena, joins the Harry Vinnicof circuit this week when he takes over the management of the Eagle Theatre, Eagle Rock house recently acquired by Vinnicof. Roos, incidentally, is in the market for a new car as the result of an automobile crash last week at Sa7i Diego in which he, his father and brother were all slightly injured and his car was completely demolished. Universal’s western division offices are getting in shape for a visit from Headman Bill Heineman who left this week on a two week tour of his exchanges. First stop is Salt Lake City, thence to Denver and back to Seattle, Portland and San Francisco by plane. “Carolina” Brunson, manager of Harry Race’s Rialto Theatre, Phoenix, and former well known Filmrow figure, paid his first visit in several years to his old stamping grounds here this week, bringing his wife and family down for a short vacation, Leo Henderson of the Intermountain chain at Helena, Mont., who was one of the winners in the recent Zukor Jubilee contest is enjoying as a prize a visit here. WORLD WIDE THEATRICAL CIRCUIT 966 Market St. SAN FRANCISCO Vaudeville Acts Girl Revues Bands — ■ Orchestras Personal Appearances ol Movie and Radio Stars Phone TUX. 9913 Nights GAEF. 1000 NEW SELLING UNIT IS FORMED BY BLACHE San Francisco — Through a newly-organized selling unit called Community Film Producers, Blache Film Laboratories here has embarked on a unique campaign in which local scenes are filmed in smaller California communities and woven into a “Buy at Home” campaign sponsored by the local merchants. Working with a staff of eight salesmen and three camera crews, the new subsidiary of the well-known local firm has completed films of more than 100 California towns, and is now entering the field in Oregon, Washington and Nevada. Most interesting angle to theatre owners is that virtually every operator in the territories covered report that running the film of each locality has definitely increased theatre grosses during those days. Community Film Producers recently located their general headquarters in the Golden Gate Bldg. here. RAY WARNER BUYS ALAMEDA LINCOLN Alameda, Cal. — Ray Warner, well-known northern California exhibitor, has taken over the 350-seat Lincoln Theatre here, and will operate it as a subsequent run. Warner’s move brings another film house into the local picture, which sharpened noticeably with the reopening last year of both the Strand and Vogue theatres. Nasser Bros., operators of six theatres in San Francisco, have the Strand while George Oppen and A1 Levin operate the Vogue. A third house, the Neptune, was recently taken over by Abe Markowitz of San Francisco. WPA FILM SHOWING POSTPONED Seattle — The WPA Federal Theatre Project film, “Power,” which was to have opened at the Metropolitan Theatre has been postponed on an order from Washington. ^AlILT IILAKIIE QLAUDETTE COLBERT in “I Met Him in Paris” did a record-breaking threeweek engagement in this city, the past two weeks at the Studio and the first week at the Capitol. “A Day at the Races” is a holdover currently at the local Paramount Theatre and the subsequent run of “College Holiday” is holding over at the present writing at the Star, with “Satan Met a Lady” as the companion picture. Six hundred Salt Lakers, whose ages ranged from 70 years up, were guests a few days ago of the Paramount Theatre, Salt Lake City, at a special performance of the motion picture, “Make Way for Tomorrow.” An overdose of sleeping powder was the cause of an accident recently at Evanston, Wyo., where an automobile left Main street and crashed into the entrance of the Strand Theatre. The driver is recovering in a Wyoming hospital. Newsreel men have been busy here photographing the attempt to locate bodies of the wrecked Western Airplane ship tohich crashed in the most hazardous part of the Utah Rockies during December and which was located only recently. No bodies have been located and it is rumored that danger of the investigation locale will stop proceedings for the present. Mirrophonic sound has been installed in the local Studio Theatre, Harry David, general manager of Intermountain theatres announces. We Specialize in THEATRE SANITATION and PEST CONTROL Many Theatres Are Well Satisfied With Our Service and Prices Deodorant Blocks Flea Spray Moth Spray Fly Spray Disinfectant liquid Incense Telephone Prospect 7282 or Write For Prices and Information CRANE EXTERMINATOR CO. S30 Ellis Street San Francisco DO YOU NEED fl BLOWER THIS SUMMER? BRAND NEW BLOWERS — 20.000 C. F. M. — With "Y" Belt and Pulleys — ONLY — ^149'^® CASH SOUTHERN THEATRE SUPPLY CO. P. O. BX 333 NASHVILLE. TENN. BOXOFFICE : : June 26, 1937. 103