Boxoffice (Apr-Jun 1937)

ATHLETIC EXCHANGE HANDLES FIGHT FILM Dallas — The Braddock-Louis eight round slugging contest which set radio fans on edge Tuesday night is ready for immediate showing in theatres throughout the territory with the film being released and distributed by Athletic Film Exchange, 304 S. Hardwood St. The same exchange brought exhibitors the Schmeling-Louis bout which cleaned up in almost every theatre it played. Critics at the ringside pronounced Tuesday night’s fight the greatest heavyweight championship go in all history. First showings were made over the weekend. Out-of-town exhibitors on the Row Wednesday were milling about the Athletic office seeking dates as early as possible. Beliefs are numerous the current fight will establish a new record as compared to showings of all previous fight films. ENLARGING ASPERMONT QUEEN Aspermont, Tex. — Pete Blackshear announces he will soon remodel and enlarge the Queen. The work will include more slope to the floor, new equipment throughout with upholstered seats and gas heating system. NEW COOLER FOR ANSON PALACE Anson, Tex. — Will Pence has installed a new and larger washed air cooling system in the Palace and has moved the old Palace plant into the Lyric. Interstate and Light Co. Renew Relations Dallas — After buying private light and power equipment for the Palace in Ft. Worth and a theatre in Wichita Falls, the Interstate circuit and poiver companies have gotten together to the extent that the private plants will not be used in those spots, it was learned this week in Dallas. Kitts at Madisonville Madisonville, Tex. — Claude Kitts, projectionist from Dallas, is employed by A1 Stoddard at the Madison Theatre, succeeding J. S. Oakes who was transferred to the Oak Theatre at Oakwood. Kitts in his new assignment is credited with having made improvements in both sound and vision. The Madison is also enjoying increased attendance with its summer policy of four changes at reduced prices. Nelson Rejoins Simpson Paducah, Tex. — R. W. Simpson, local theatre manager and owner, announced that J. A. Nelson again would become a business partner in the Paducah houses and that Nelson would arrive from his home at Fort Worth the first part of July to take over active management while Simpson is away on vacation. DALLAS NTSC ISSUES NEW TELEPHONE CARD Dallas — National Theatre Supply Co. which issues a Film Exchange Telephone Directory in card form and at regular intervals, has put into the mails its June, 1937 card which was sent to all theatres in the territory. Distribution was also made to film and service companies on Filmrow. The new card is printed in black on a pink background with red border. National suggests that all previous cards be destroyed. In the sales end National reports that Lawrence Fontana has installed wool velvet carpet in the Dreamland at Port Arthur. Robert Hooks, who was in Dallas Monday from Mineola took back in his car two National 30 amp rectifiers with meters and tubes. Bert Davis of the Bryson at Bryson also took home a pair of the same rectifiers and placed an order for an air wisher and pump which he will add to his present equipment. Mrs. John Stiles purchased a new screen for the Grand at Ennis. R. E. Griffith Theatres purchased de luxe lobby frames for the new Lyric at Odessa. Two Dark in Santone San Antonio — Only two local theatres remain closed at the end of the fiscal year, Boxoffice here learned in a recent survey. The dark houses here are the Beethoven Hall, and Victor’s Sam Houston, both having been out of service for several years. QUEEN INSTALLS MIRROPHONIC Merkel, Tex. — The Queen, in the R. E. Griffith circuit, has installed new Mirrophonic sound. COOLING Is Essential To Your Box-Office Immediate Deliveries on BLOWERS-WASHERS and Accessories Quick Deliveries and Installation on Refrigeration Equipment. REFRIGERATION: HERBER BROTHERS 210 SOUTH HARWOOD (THE PHOTO-TALKER CO.) DALLAS. TEXAS 142 BOXOFFICE : ; June 26, 1937.