Boxoffice (Apr-Jun 1937)

NEW OlimLEAN^ ^HE New Orleans branch of Monogram Southern Exchange, Inc., has announced several changes in the branch effective as of June 21: Henry Roberts has been appointed assistant booker to Henry Thibodeaux who in turn has been assigned a definite zone and in addition will also handle the subsequent run accounts in New Orleans. M. E. Wiman, formerly associated with the Wilby-Kincey chain in the Carolinas, has been placed in charge of the Memphis office which opened June 21. J. Harry Spann, who formerly was assigned to the district of New Orleans and Memphis, has been permanently placed in charge of the New Orleans office. Fire recently destroyed the $5,000 Castleman Theatre, at Waterproof, La., caused damage estimated at $2,500 to the adjacent Bank of St. Joseph and slight damage to a barber shop. Thomas Castleman, owner of the theatre, said he was rewinding film when it burst into flames. No one was injured. The search for a New Orleans boy and girl to play juvenile roles in "The Buccaneer,” motion picture based on the life of LaFitte the pirate, which will be filmed in New Orleans under the direction of Cecil B. DeMille, is being made here under the sponsorship of United Theatres. A motion picture showing screen tests which have already been made and the parade of con(Continued on page 150) THEATRE ENTERPRISES PLAN FOR CHARLOTTE Charlotte, N. C. — Ellis Blumenthal of Winston-Salem and Charlotte, president of the Theatre Enterprises Co., has leased a building for a new theatre on South Tryon St., here. Work on the building will be begun as soon as plans are completed. It will have a seating capacity of about 600 and will be air conditioned. It will be named the Tryon. The Theatres Enterprises Co. operates the Hollywood and LaFayette theatres here. Pastime Bldg. Sold Hickory, N. C. — The Pastime Theatre building has been sold by the Shuford estate to J. M. Smith of Asheville. The building was damaged by fire about six months ago. It is valued at $50,000. Building to Crescent Springfield, Tenn. — The Crescent Amusement Co. of Nashville has purchased a building from C. V. Edwards and R. F. Long, and plans a modern theatre in time for a fall opening. OCHS SETTLED IN EAST New York — Herbert J. Ochs, Warner southern and western sales manager, has brought his wife and five children up from Atlanta, Ga., and is settling them at a residence in Rye, N. Y. TERRITORY TOPICS ALABAMA Athens — A renovation program is in progress at the Ritz Theatre. Georgiana — Plans are under way to enlarge the Grand Theatre here, increasing the seating capacity to 600. New sound and projection equipment and an air conditioning system will be installed. The Grand Theatre is owned by the Peoples Theatres, Inc., of Union Springs, Ala. F. L. Griffin is the new manager. Montgomery — W. A. Doster, manager of the Tivoli Theatre, has installed a cooling system. FLORIDA Daytona Beach — The Ritz Theatre suffered the loss of two nights’ boxoffice receipts when burglars entered the theatre. GEORGIA Athens — The Palace Theatre at Athens has closed for the summer months, according to Manager A. D. Robertson. MISSISSIPPI Amory — B. Haberfeld, manager of the V’ariety and Strand of Amory, has opened the new Strand. Biloxi — M. E. Ferrera, manager of the Saenger Theatre, Biloxi, has installed an air conditioning system. (Continued on page 146) ATLANTA! CHARLOTTE “OLD SOL 99 IN NOW ON THE JOB WITH 90° to 100° PROOF HEAT BUT YOU CAN GET COMFORT COOLING IN YOUR THEATRE WITH NATIONAL SIROCCO FANS RIDS THEATRES OF STIFLING HEAT AIR CONDI TIONING UNITS NATIONAL SIROCCO AIR WASHERS DUPLICATES THE COOLING EFFECT OF A SEPTEMBER RAIN Built Specially for Theatres — Keeps the Air CooL Healthful and Inviting — Increases Attendance and Saves Money in Operating Costs. S! n O w r* > 2! cn TO BE SAFE, SURE AND SAVING — LET US SOLVE YOUR VENTILATION DALLAS THEATRE SUPPLY COMPANY Pki;i EVERY STORE N AXIOM AL. R Cl A LOCAL INSTITUTION WITH PUTATION rOR RELIABLE SERV THE LOGICAL PLACE TO PURCHASE YOUR EQUIPMENT AND SUPPLIES MEMPHIS 144 BOXOFFICE :: June 26, 1937.