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PARAMOUNT
"I’M FROM MISSOURI" RAKES IN BIG KANSAS CITY "KITTY"
Paramount’s new Bob Burns starrer breaks all house records of the past three years at the Newman Theatre, Kansas City... and if a critical home town audience such as that okays "I’M FROM MISSOURI" as being the box office McCoy, you can bet your bottom dollar your own audiences will do the same.
Says the Kansas City Journal, “Paramount has a hit picture in ‘I’m From Missouri’ which should prove to be an audiencepleaser in metropolitan and rural communities alike!”
You’re right, Kansas City Journal, because in New York ... at
the Paramount Theatre, even the SRO sign can’t discourage the thousands of Bob Burns fans who are flocking to see their favorite in what the New York Times calls “One of the funniest of this year’s crop of comedies.”
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A PRE-VIEW OF "HEAVEN"
William K. Howard’s "BACK DOOR TO HEAVEN" was screened the other day in the Paramount projection room. Long seconds after the final fade-out, hard-boiled sales and advertising execs sat stunned by the scorching drama . . . the rare reality . . . the simple sincerity— all of a quality seldom, if ever, captured on film.
For realism on the screen — and audiences everywhere are yelling for it — give them “Back Door to Heaven”. . . an unusual screen experience for which your patrons will thank you.
-k *f* 4*
DREW DRAWS CHEERS
Mr. Exhib: In answer to your many fan letters ... yes, Ellen Drew is on the screen again, but this time she’s the full-fledged star your audiences made her. The gal who stole the honors in “If I Were King” and “Sing You Sinners” scores a solid hit as George Raft’s partner-in-romance in Paramount’s "THE LADY’S FROM KENTUCKY", soon to be released. So dust off the letters that spell ELLEN DREW ... for a new star is coming to light up your marquee.
BOARD OF DIRECTORS MAKES A MOTION
For the first time in the 75-year history of the railroad, the board of directors of the Union Pacific this year will hold its annual meeting outside of New York.
This year the meeting will be held in Omaha on April 27, in honor of the world premiere of Paramount’s "UNION PACIFIC". The entire railroad, from its president, William M. Jeffers, down to the last of its 5,000 employees in the Nebraskan metropolis, is planning to return to the dress and manners of 70 years ago for the premiere.
Cecil B. DeMille, a director in his own right, will also attend the premiere, as well as Barbara Stanwyck and Joel McCrea, the stars of “Union Pacific”.
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MORE ON "MIDNIGHT"
Last week, on this page, we reprinted “M. P. Daily’s” review on "MIDNIGHT", starring Claudette Colbert and Don Ameche. Here are a few quotes from the other trades, which make the verdict unanimous that “Midnight” is “just about the best light comedy ever caught by a camera” (M. P. Daily) . . . “One of the best entertainments to come out of Paramount” (Daily Variety) . . .“The ‘It Happened One Night’ of the current season” (Showmen’s Trade Review) . . .“Plenty of box office strength in the powerhouse cast” (Weekly Variety).
Looks like “Midnight” is gonna bring sunshine to many a box office.