Boxoffice (Apr-Jun 1939)

Record Details:

Title:
Boxoffice
Date:
Apr-Jun 1939
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Apr-Jun 1939)
Leaf #:
00019
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
March 21, 2024
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and here’s the BIGGEST FACT ..ALL! a FACT to remember. . . If a critical home town audience such as that in Kansas City okays "Fm From Missouri” as being the box office McCoy . . . you can bet your bottom dollar your audiences will do the same. But, another thing to remember, the K.C. boys got behind "Fm From Missouri” with a really ace exploitation campaign. “I’M FROM MISSOURI” CAN BE AS BIG AS YOU MAKE IT. . . .