Boxoffice (Apr-Jun 1939)

Record Advertising Outlay Chicago — Twentieth Century-Fox will spend $2,000,000, the largest appropriation in its history, on its new program, Charles E. McCarthy, director of advertising and publicity, told the convention here. Cooperative advertising in daily newspapers will get the bulk of the fund, but magazines with large national circulations as well as fan magazines will be used. For its messages to the trade, the company will depend on the trade papers. "Advertising in the daily newspapers will play an increasingly larger part in the selling of our new pictures," he said. "They have proved for us the most effective method of arousing wide public interest and stimulating attendance at the theatres showing our films." The plan provides for lineage in almost 300 daily papers with a combined circulation of 30,317,641, an increase in this media over the current season. Twenty-four national magazines with a combined circulation of 22,610,486 also will be utilized. Who Was Present, And From Where (Continued from page 12) sessions. As general sales manager and according to convention custom, Herman Wobber conducted the various meetings. Sidney R. Kent, company president who had preceded the convention by an approximate three weeks of conferences on the lineup with Joseph M. Schenck, chairman of the board, and Darryl F. Zanuck, vice-president in charge of production, journeyed to the scene from Hollywood. The eastern group which left New York Tuesday evening included William Sussman, William J. Kupper and William C. Gehring, divisional sales managers; Felix A. Jenkins, general counsel of the corporation; Charles E. McCarthy, director of advertising-publicity; Truman H. Talley, producer of Movietone News; Walter J. Hutchinson, director of foreign distribution; Sir Gordon Craig, general manager of Movietone News in Great Britain; R. Sutton Dawes, director of sales in England; and Paul Terry, producer of Terrytoons. With them were Jack Sichelman, Martin Moskowitz, William J. Clark, E. H. Collins, Clarence A. Hill, T. A. Shaw, Roger Ferri, editor of The Dynamo; J. Bloom, Irving Lincer, H. A. Mersay, S. Erstein and Eddie McEvoy of the sales department. Representing the newsreel department were Edmund Reek, Lowell Thomas, Ed Thorgersen, Lew Lehr, Vyvyan Donner and Steve Fitzgibbon and from the advertising and publicity departments Arch Reeve, Earl W. Wingart, Leonard Gaynor, Christy Wilbart, Rodney Bush and Morris Kinzler. The ad sales department sent Lee Balsly, E. Hollander, J. Novat, Don Reed and William Caldwell. Others included Irving A. Maas, in charge of foreign exchange service; Les F. Whalen, who handles overseas publicity; Clarence V. Hake, Australian manager; A. G. Doyle, in command in Japan; A. Ruscica, who handles Chile; L. Brandfeld, formerly in charge of Czechoslovakia and now awaiting assignment, and E. S. Fraser, statistical chief. Hettie Gray Baker represented the home office censorship department; Percy Heiliger, the legal department and Harvey Day sr. and William Weiss, Terrytoons. Members of the nation-wide sales force on hand were: Albany — M. Grassgreen, manager; D. E. Remer and B. Dare, salesmen; D. Houlihan, booker. Atlanta — Harry G. Ballance, district manager; Paul Wilson, office manager; R. G. McClure, sales manager; M. Mitchell, R. H. Fairchild, F. R. Dodson and H. P. Laseter, salesmen; R. H. Ford, booker. Boston — T. H. Bailey, district manager; F. X. Callahan, branch manager; H. S. Alexander, sales manager; J. A. Feloney, J. M. Connolly, H. Gold and H. Simons, salesmen; S. Berg and T. Murray, bookers. Buffalo — Sydney Samson, manager; W. C. Rowell, G. E. Dickman and M. W. Kempner, salesmen; L. E. Blumenfeld, booker. Charlotte — Phil Longdon, manager; J. E. Holston, G. E. Ebersole and J. O. Mock, salesmen; C. T. Harden, booker. Chicago — Clyde W. Eckhardt, manager; A. M. Van Dyke, office manager; E. P. Grohe, H. Goodamote, Jack Eckhardt, Wilbur Hallwachs, Howard De Tamble, Fred Sliter, M. Simon and H. Loeb, salesmen; F. Wagner, booker. Cincinnati — J. J. Grady, manager; R. Laws, assistant manager; E. A. Burkhardt, J. A. Needham, L. J. Bugie and E. C. Naegel, salesmen; J. Neff, booker. Cleveland — George A. Roberts, district manager; I. J. Schmertz, manager; E. R. Bergman, S. N. Lichter and T. Scheinberg, salesmen; F. J. Hunt, booker. Dallas — H. R. Beiersdorf, manager; W. S. Miller, sales manager; J. E. Gribble, N. E. Houston, D. W. Scott and T. Hendrix, salesman; T. P. Tidwell, booker. Denver — R. J. Morrison, manager; H. Rennie and L. C. Paulson, salesmen; C. A. Larson, booker, and Miss A. LeGendre. Des Moines — S. J. Meyer, manager; H. Gottlieb, A. W. Riegelman and E. P. O’Neill, salesmen; E. Jacobs, booker. Detroit — Lester Sturm, manager; A. D. Knapp, E. A. Westcott, R. Carrow and R. B. Berke, salesmen; L. Sanshie, booker. Indianapolis — George T. Landis, manager; J. R. Neger, sales manager; H. L. Hancock, G. J. Black and T. McCleaster, salesmen; J. Ricketts, booker. Kansas City — W. E. Scott, district manager; George W. Fuller, manager; W. J. Kubitzki, sales manager; J. F. Woodward, C. Knickerbocker and H. Kinser, sales men; M. A. Tanner, booker. Los Angeles — J. N. Dillon, manager; W. T. Wall and B. F. Robinson, salesmen; M. Sudmin, booker. Memphis — T. W. Young, manager; N. Wyse, T. I. Baskin, salesmen; M. Sheridan, booker. Milwaukee — J. H. Lorentz, manager; M. Horwitz, G. Edgerton and C. Michel, salesmen; M. Kahn and Ray Schultz, bookers, and Gene Sichelman. Minneapolis — M. A. Levy, district manager; J. M. Podoloff, manager; N. F. Hall, salesman-office manager; E. Lorentz, J. S. Cohen, W. G. Mussman and L. Cohen, H. Lyons, salesmen; P. Lunquist, booker. New Haven — B. A. Simon, manager; E. Wright, salesman; S. Germain, booker. New York — H. H. Buxbaum, manager; Joseph J. Lee, sales manager; M. Sanders, office manager; Moe Kurtz, R. Gledhill, W. Schutzer, Abe Blumstein and S. Floron, salesmen; G. Blenderman, booker. New Orleans — E. V. Landaiche, manager; H. P. Shallcross and G. R. Pabst, salesmen; G. J. Broggie, booker. Oklahoma City — Charles W. Clark, manager; M. W. Osborne and G. L. James, salesmen; G. K. Friedel, booker. Omaha — J. E. Scott, manager; G. F. Halloran, C. F. Reese and H. P. Ironfield, salesmen; R. A. Wagle, booker. Philadelphia — Edgar Moss, district manager; Sam Gross, branch manager; A. Davis, sales manager; W. G. Humphries, B. T. Tolmas and J. E. Skillman, salesmen; F. J. Kelly, head booker. Pittsburgh — Ira Cohn, manager; C. C. Kellenberg, sales manager; E. S. Thorpe, A. Interrante, and G. Moore, salesmen; J. B. Hanna, booker. Portland, Ore. — C. F. Powers, manager; C. L. Robinette, salesman; V. A. Whitcomb, booker. St. Louis — Ben B. Reingold, manager; J. A. Feld, salesmen-office manager; G. H. Ware, L. I. Williams and A. Eskin, salesmen; Miss F. Patke, booker. Salt Lake City — Charles L. Walker, manager; C. J. Hallstrom, assistant manager; J. D. McElhinney, J. L. Tidwell and V. J. Dugan, salesmen; P. M. Smoot, booker. San Francisco — G. M. Ballantine, manager; A. Laurice, J. M. Erickson and F. C. Bernard, salesmen; J. W. Flanagan, booker, and Miss R. Telfer. Seattle — H. Edmond, manager; J. W. Spear and H. A. P. Frederick, salesmen; J. W. Brooks, booker. Washington — Sam N. Wheeler, manager; J. M. Cohan, office manager; S. Diamond, F. B. Klein, J. A. Murphy and C. G. Norris, salesmen; Mrs. S. Young, booker. From Canada were these representatives : Calgary — V. M. Skorey, manager; F. L. Scott, salesman. Montreal — Eddie English, manager; J. F. Pearson, salesman; O. Brault, booker. St. John — R. G. March, manager. Toronto — James P. O’Loghlin, district manager; H. J. Bailey, manager; W. J. Reid, L. Lester, salesmen; E. O’Loghlin, student salesman; J. W. Powis, booker. Vancouver — J. E. Patterson, manager; E. H. Teel, booker-salesman. Winnipeg — J. H. Huber, manager; C. Krupp, salesman. 14 BOXOFFICE :: April 1, 1939