Boxoffice (Apr-Jun 1948)
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Community Entertains Crippled Kiddies at Bugs Bunny Party
One hundred and fifty handicapped children were special guests at a Bugs Bunny birthday party given recently at the Strand in Akron, Ohio. The birthday party was promoted by Manager Millard Ochs and his assistant Don Maxwell under the sponsorship of the Akron Beacon Journal and radio station WAKR, which also sponsors the Strand’s weekly Quizdown.
Ochs arranged free transportation for the children with the Junior Chamber of Commerce and the Akron Transportation Co.
A two-hour cartoon and comedy show was presented in conjunction with the Quizdown and eight original Bugs Bunny drawings were obtained from Hollywood as prizes in a special drawing.
The program received wide publicity in connection with the annual drive to promote sales for Crippled Children’s Easter seals. Many outstanding newspaper and radio features were obtained, including special layouts of the children being entertained at the Strand.
Each child received a carrot and a candy bar from Bugs Bunny, who appeared at the Strand and distributed extra gifts to each of the handicapped group.
Title Contest Features Theatre Anniversary
During the 20th anniversary celebration of the Paramount Theatre, Portland, Ore., Manager Frank Pratt created unusual interest in a picture identity contest. Pratt invited patrons to test their memory by identifying scenes from pictures produced in the past 20 years. Persons supplying the correct titles from the exhibit in the Paramount lobby were given two tickets to see “Gentleman’s Agreement.” An anniversary cake and congratulatory wires and messages from Hollywood luminaries complemented the display.
Heralds Distributed
In exploiting his Fun show, cartoon-comedy program at the Quentin Theatre, Brooklyn, Peter Manzione, manager, distributed 2,000 heralds in restaurants, house-to-house and at the theatre. This was in addition to a lobby display, special front and trailer.
Now Specializing} in Refreshment Concessions for
DRIVE-IN THEATRES/
SPORTSERVICi:, Inc. Jacobs mcs.
I HURST SLUG. ^ BUFFALO, R Y;
28 THEATRES FOR SALE
In the state of Michigan; seating capacities varying from 400 to 1,400; Detroit theatre specialists.
CARL R. SAMS COMPANY
1256 Penebscot Bldg., Detroit 26. Mich.
St Patrick's Party Set
Lou Mayer, RKO Theatres publicist, arranged a special party on St. Patrick’s day for a group of children from the local orphanage. The children were transported to the Palace where they saw “Bambi” in addition to a Punch and Judy show and a mechanical clown on stage. Free toys, ice cream and candy were distributed to all.
Puppy Essay Contest
J. G. Samartano, manager of Loew’s in Providence, R. I., tied up with radio station WRIB to award puppies to listeners submitting the best letters titled, “Why I Would Like to Own a German Shepherd Puppy.”
Designs His Heralds Along Teaser Lines
E. M. Jennings, manager of the Pix in Evergreen, Ala., contritely admits that he has neglected to keep the Showmandiser informed of his activities since receiving his discharge from the army. His first contribution (he hopes to keep us posted regularly from now on) is a number of clever heralds designed on teaser lines.
To exploit “It Happened on Fifth Avenue,” catch copy announced a new parking law with the recommendation that all persons change their usual locations from the porch, country roads, etc., to the cool Pix Theatre.
CLtflfilf
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(Continued, from
THEATRE SEATING
inside back cover)
EQUIPMENT WANTED
Share niir chairs. 20.000 availalile. I’riced .$3.95 up anti condition is right. Ideal. Stafford, .\ndrews, American, He.v«()oil. Veneers, panelbacks, fully upholstered. Send for latest list. New address, S.lt.S. Cinema Supply t'orp., 002 W. 52nd St., New York 19.
Want pair used direct drive soundheads, bases, projectors. Good condition, within 250 miles
Chicago. Ro.xy Theatre. Harvard, 111.
BUSINESS STIMULATORS
Several thousand used upholstered opera chairs on hand. We are headquarters for the cream of the used chair crop. We pick the lots that we think you will like. We furnish proper slope and .sections desired to fit your theatre. Our many years experience in the seating business Is your guarantee. Write for exact photo and price. . have parts for all makes of chairs. Also, leathette 25.X25 in. all colors, 55c ea. Good quality. Chicago Used Chair Mart, 829 So. State St., Chicago 5, 111.
Comic books again available as premiums, giveways at your kiddy shows. Large variety latest '8-page newsstand editions. Comics Premium Co., tl2B Greenwich St.. New York City.
Bingo with more action, $2 75 thousand cards.
\lso other games. Novelty Games Co., 1434 Bed’ord Ave., Brooklyn 16. N. Y
Only legal game for theatres. Legal in any
Late. Biggest business booster since Bank Night.
‘Listen to Win” copyright 1947 by L.T.W. Co.
Write today for information. Secure exclusive ■Ights for your town now. Listen to Win Co., Box
136. Cambridge. Ohio.
Theatre Chairs, 3,000 used spring cushioned part full upholstered back and part insert panel back with spring edge and box spring cushions. 1,000 veneer chairs, 800 good backs, 500 spring cushions and hinges. Write for prices and photographs. Immediate delivery; advise how many you need. We export chairs anywhere. Jesse Cole, 2565 McClellan Ave., Valley 23445, Detroit, Mich.
Bingo die-cut cards, 75 or 100 number, $3 per \I. Screen dial $20. Premium Products, 354 W.
'4lh St., New York City 18, N. Y.
THEATRE TICKETS
Parts for all chairs. Send sample for quotation. Fensin Seating Co., Chicago 5.
Prompt Service. Special printed roll tickets.
100.000, $21.70: 10,000, $5.95; 2,000, $3.95.
Each change in admission price, including change in color, $2.75 extra. Double numbering extra.
Shipping charges paid to 500 miles. Cash with order. K.insas City Ticket Co., Dept, 9, 1819
Central, Kansas (Sty, Mo.
Patch-O-Seat cement. Patching cloth, solvent, etc. Fensin Seating Co.. Chicago 5.
1,600 streamlined spring cushioned full upholstered modern theatre chairs, like new. Reasonable for immediate delivery. Jesse Cole, 2565 McClellan Ave. Phone Valley 23445, Detroit, Mich.
Seats completely rebuilt in your theatre. Plenty of upholstery fabrics, springs, cushions, parts. Fred’s Theatre Service. Vina. Ala.
THEATRE MARQUEES
Tighten loose chairs with Permastone anchor cement. Fensin Setiting Co., Chicago 5.
Chair supplies. Everything for theatre chairs. Fensin Seating Co., (Tiicago 5.
Specializing in manufacturing of theatre marquees, attraction boards and neon signs. United
Neon Co., 5828 Swope Parkway, Kansas City
1, Mo.
Used chairs, guaranteed good. Advise quantity wanted. Photographs mailed with quotation. Fensin Seating Co.. Chicago 5.
TICKET MACHINES WANTED
Will pay up to $30 per unit for yonr old ticket machines. Bcqnire two unit or three unit size electric machine. Advise models and serial numbers if possible. Ticket Register Industries,
30 E. Adams St., Chicago 3, 111.
700 veneer back, spring bottom cushions, $3 ea.: f.o.b. Wheeling. West Virginia. Excellent condition. Contact Jack McGrath, 1046 Broadway,
• Albany, N. Y.
500 American padded back, spring cushion, $2 ea., f.o.b. Rochester, N. Y. Contact Jack McGrath. 1046 Broadway, Albany. N, Y,
AIR CONDITIONING
500 all veneer scats, $1.50 ea. Contact Jack McGrath, 1046 Broadway, Albany, N. Y.
Heavy duty blowers, ball-bearing equipped.
15.000 efm to 50.000 cfm. Air washers, all sizes. Hydraulic drives, two and four speed motor and controls. Immediate delivery. Dealers wanted. N.itional Engineering and Mfg. Co., 519
Wyandotte St.. Kansas City. Mo.
SIGNS
Easy Way to Paint Signs. Use letter patterns. Avoid sloppy work and wasted time. No experience needed for expert work. Write for free samples. .lohn Rahn, B-1329 Central Ave., Chicago 51. m.
Air Washers, complete for theatres. Also complete package washed-air units. Low priced.
Alton Manufacturing Co., 1112 Ross Ave., Dallas,
Tex.
For Sale; Complete 16,000 U.S. Air Conditioner. fan. washer, motors, hydraulic control.
.Avon Theatre, Breese, 111.
MISCELLANEOUS
Distributor. Exclusive territory franchise available for new coin operated 16mm quiz machine. 100% legal. Investment required $3,000. Potential earnings $1,000 per month. ‘Telequiz” Corp., 4350 N. Crawford Ave., Chicago. 111.
MORE CLASSIFIED ON
FILMS WANTED
Wanted: 35mm film, sound or silent. Edward
Elwell, Brockport. N. Y.
INSIDE BACK COVER
42
456
BOXOFFICE Showmandiser :: April 17, 1948