Boxoffice (Oct-Dec 1948)

r EXPLOITIPS Suggestions for Selling; Adlines for Newspaper and Programs > SELLING ANGLES: "Rogues' Regiment" Play up in lights as a typical Dick Powell thriller that also shows Marta Toren, new star, and Vincent Price and Stephen McNally. Feature a lobby display of pictures of the Foreign Legion and of Oriental dives, and duplicate together with Oriental costumes in a store window. Have a phonograph play a genuine sing-song Oriental record or "Song of India" in the lobby. Have newspapermen interview army officials on intelligence work during and after war. CATCHLINES: See Dick Powell and Lovely Marta Toren as Espionage Agents in Thrilling Foreign Legion Drama . . . Dick Powell in a Jet-Powered Role as Capturer of the Last of Hitler's Gang . . . Intrigue and Murder in the Tough Foreign Legion. Dick Powell Crowds His Luck in Nerve-Tingling Drama of the Foreign Legion, a Saigon Revolution and Disguised Nazis . . . Action! Action! Blazing Guns, Knives in the Dark, Dick Powell in a New Hit! SELLING ANGLES: “Triple Threat" SELLING ANGLES: "The Hills ol Home" Set up a dog house in the lobby as an advance teaser, exploiting it as Lassie’s contribution to the housing shortage — and for married men who are in the dog house at home. Tie in with the local branch of the Society for the Prevention of Cruelty to Animals on a stunt such as "Adopt a Dog Week" and secure cooperation through pet stores and the city pound. To highlight a matinee performance, invite juveniles to stage a pet show — prizes to go to prettiest, most unusual, most intelligent, etc. pets. CATCHLINES: Lassie Meets New Adventures and Makes New Friends . . . Greater Than Ever in a Magnificent New Picture That Will Thrill Your Heart . . . The Wonder Dog Returns ... In a Film Loaded With Wonderful Entertainment. Nothing Like It Before . . . Lassie Is Greater Than Ever in Her Newest, Finest Picture . . . More Thrilling in Its Beauty . . More Exciting and Human . . . With Thrills to Make Your Heart Pound . . . She's the Most Famous Dog in All the World . . . Back to Warm Your Heart. SELLING ANGLES: "No Minor Vices' Pass out facsimile football "tickets" which advertise the picture in the "State Theatre Stadium." Promote a grid star quiz in local schools, with ticket prizes. Or give free passes to the local football team and coach and ask them to hold a football rally on your stage opening night. Use grid star stills and action stills in your lobby display. Ask your local library to display books on football and make tieups with local sporting goods stores for window displays. CATCHLINES: Exciting Full-Length Feature Drama of a Girl and a Football Team, With the Greatest "Pro" Grid Stars of All Time! ... A Rock-'Em,^ Sock-'Em Drama About a Girl and a Team ... A Thrill Every Second With the Greatest "Pros" Ever Shown on the Screen. Greatest Array of "Pro" Grid Talent Ever Assembled for a Feature Drama of Love and Thrills ... He Was a Swell Football Player, and a Swell Fellow — ^When He Got Over His Swelled Head. SELLING ANGLES: “I Surrender Dear" There are nine tuneg in this picture and music store displays of them, with stills and full credits, will help as will arrangements with local juke box operators to plug those particular tunes, especially the title song. Since dist jockeys play an important part in the plot, interest local disk jockeys in plugging the title song and other tunes used in the picture. Play recordings of the songs over your public address system during the week before the show and while it is playing. CATCHLINES: The Film That Beats Out Disk Jockey Jive . . . Love's in the liver's Seat When Top Disk Jockeys Ride the Air Waves . . . Light-Hearted Comedy of the Platter-Spinners . . . He's Hot, She's Hep, With Three Famous Disk Jockeys Swinging the Love Beat, Off-the-Recor.d Revelations of Love in Disk-Jockey Land . . . Romance on the Air Waves for Platter Fans . . . You'll Surrender to the Magic of Its Music, the Charm of Its Studio Chatter. ' SELLING ANGLES: "Inner Sanctum" There should be a pre-sold audience among mystery fans who are regular listeners to the "Inner Sanctum" radio show. Plug the picture with spot announcements on a local station if it carries that airer. Build up a lobby shadow box display featuring a squeaky door which opens and closes at regular intervals. Make tieups with libraries and bookstores on mystery and crime novels and with news dealers on pulp detective fiction. CATCHLINES: Thrilling . . . Chilling . . . Spellbinding . . . Packed With Adventure and Torrid Excitement . . . It's a Sensation of Suspense . . . That Will Have You Gasping for Breath at the Finish ... A Crime Thriller That Was a Hit on the Air , . . And Even Better on the Screen, In addition to Dana Andrews, one of the screen's biggest selling names, play up Louis Jourdan, already seen in "The Paradine Case" and "Letters From an Unknown Woman," to attract the ladies. Use stills of the handsome Jourdan in a frame with stills of Boyer, Gable, Tyrone Power and other screen idols. A contest among high school or college students for the best essay on "What Are the Minor Vices," can be staged with free tickets as prizes. CATCHLINES: Dana Andrews, America's Screen Idol, and Louis Jourdan, France's Heart Throb, Vie for the Affections of Lilli Palmer . . . Can an Artist's Model Be a Model Wife? ... If We Could See Ourselves as Others See Us, We Would All Change Our Ways. Louis Jourdan, France's Gift to American Women, as the Mischievous Stranger Who Moved Right In . . . Her Husband Remembered April as a Drudge, Her Lover Saw Her as an Angel. SELLING ANGLES: "Unlaithlully Yours" Make a special pitch to music lovers through emphasis on the score, which contains excerpts from such classical works as Rossini, Wagner and Tschaikovsky. At the same time stress the picture's comedy angles. Work out tieups on the luxurious clothes and furs worn in the film by Linda Darnell. Invite rnusic students to a special preview and invite comment on the plot, which revolves around the effects of music on the mind. Use the title in tieups with florists, confectioners, etc. CATCHLINES: You'll Go Wild With Laughter . . . It's a Mirthquake of a Marital Mixup . . . Fun-Jammed and Filled With Glee . . . Bursting With Love and Laughter ... A Joy-Packed Romance That Will Turn Your Chuckles Into Long, Loud Laughs . . . One Long, Gay Romantic Whirl. If You Don't Vote 'This the Fastest, Funniest Comedy Hit of the Season . . . You're Just an Old Fuddy-Duddy . . . Who's Forgotten How to Laugh ... At What Happens to a Wolf ... A Lonely Wife . . . And a Wandering Husband. SELLING ANGLES: “Where Words Fail" The chief selling angles are the splendid musical content, with selections by Beethoven, Wagner, Bach, Chopin, Liszt and Johann Strauss, and the fact that this is the first Argentinian film shown in America. Make a tieup with a local record shop for window displays of albums of Chopin's "Fantasie Impromptu," Liszt's "Liebestraume" and Strauss' "Voices of Spring." Circularize music schools to interest piano students. An imitation puppet show, similar to the one in the film, will attract attention in the lobby. CATCHLINES: A Story of the Half-World of the Theatre . . . Where Words Fail, Music Begins . . . Utilizing the Arts of the Puppet Theatre, Music and Ballet in a Unique Screen. A Tidal Wave of Intrigue and Mystery . . . Thunders Across the Screen ... In a Fast-Paced Story of Fear . . . Suspicion . . . Violence and Thrills . . . Every Moment Is Alive With Suspense and Excitement. The Glorious Music of Bach, Beethoven, Chopin, Liszt, Wagner and Johann Strauss in an Unusual Argentinian Film ... A 'Treat for Music Lovers, A Delight for BalletEnthusiasts, a Joy for the Younger Fans.