Boxoffice (Oct-Dec 1963)

Coca-Cola Formally Shows Satellite Beverage System NEW YORK — A totally new concept for a pressurized beverage dispensing system has been formally introduced here, developed by The Coca-Cola Co. The new beverage system was presented to a gathering of the press held at the Savoy Hilton Hotel. George A. Callard, vicepresident for fountain sales, The CocaCola Co., who personally presented the Satellite beverage system, said that it was, “. . . the newest and brightest star in a full line of dispensing equipment.” Satellite offers more than a single new dispenser, it is a complete line of interchangeable and flexible components designed to perform an assortment of beverage assignments for high volume locations, including drive-in restaurants, variety stores, drug stores, theatres and amusement centers to mention a few. The new system has been engineered to fit in, with minor adaptation, with much existing equipment in the field. Incorporating the unique capability for multiple placement of individual dispensers, Satellite introduces a radically new concept on behalf of the soft drink industry to help solve the growing space, profit and volume problems confronting the high volume, fast service outlets. This type system, with its patented positive syrup flow control device coupled with top refrigeration performance assures the dealer of a strong profit and quality story year round. Because its syrup and gas tanks can be remoted, Satellite saves the dealer valuable selling space at the point of sale. Five gallon pressurized syrup tanks are utilized by the system which dispenses Coca-Cola plus two additional carbonated or non-carbonated drinks. It has a jet, or fine stream, plus outlets for carbonated water and plain water, making an impressive total of six selections from a single unit. Prior to the development of Satellite it was necessary to regulate syrup flow manually by needle valves or gas pressure on virtually all known pressure systems. The necessity triggered the search to find and develop an automatic flow control device for the all important syrup side of the system. The engineering and fountain sales department of The Coca-Cola Co. developed the new dispensing system in conjunction with The Dole Valve Co., Selmix Dispensers, Inc., and Dixie Narco Co. Stanley Kramer in N.Y. For Final 'Mad' Plans NEW YORK — Stanley Kramer, producerdirector of “It’s a Mad, Mad, Mad, Mad World,” arrived Sunday (29) to discuss the final sales plans and the New York premiere with United Artists executives. Kramer had been in Chicago, where he announced that the picture will open there at the McVickers Cinerama Theatre and at the Boston Cinerama Theatre November 19, two days following the New York opening at the New Warner Cinerama Theatre. The world premiere will be in Los Angeles at the newly-built Cinerama Theatre November 7. Milton E. Cohen, United Artists national director of roadshows and in charge of the special handling for Kramer’s picture, left September 29 for a final week’s tour of American cities, including Los Angeles, Salt Lake City, Portland and Phoenix. BRANSON MOVES EAST— Burton E. Robbins, right, chief executive officer of National Screen Service, welcomes Walter E. Branson to the company’s home office in New York, where the latter is now making his headquarters as NSS vice-president in charge of distribution. For the past year he had been acting head of the company’s Hollywood studio. He joined NSS in 1960 as executive assistant to the late Herman Robbins. Branson formerly was general sales manager for RKORadio. 3 Warner Executives Named To Sales Drive Committee NEW YORK — Bernard Goodman, vicepresident of Warner Bros. Distributing Corp.; Larry Leshansky, coordinator of field sales activities, and Sam Keller, supervisor of exchanges, have been named by Morey “Razz” Goldstein, WB vicepresident and general sales manager, to a drive committee for the company’s fivemonth “Winners From Warners” sales drive. The drive, which offers $35,000 in cash prizes, started September 29 and will continue to Feb. 29, 1964. Quarter and 36-Wk. Net For Wometco Is Up MIAMI — Wometco Enterprises, Inc. reported that its net income after taxes for the 12 weeks ended September 7, was up 17.4 per cent to $470,608 over the $400,834 reported for the same period in 1962. Per share earnings was 32 cents, up 14.3 per cent as compared to the 28 cents reported in 1962, after adjustment for the 30 per cent stock dividend paid Dec. 21, 1962. Gross income for the 12-week period was $4,876,176 as compared to $4,184,814 in 1962. Wometco also reported that for the first 36 weeks of 1963 its net income after taxes was up 15.1 per cent over the same period in 1962. Net income after taxes for the 36 weeks was $1,514,068 as compared to $1,317,031 reported in 1962. Per share earnings for the 36-week period ended September 7, was $1.04, up 13 per cent over the 92 cents earned through the third quarter of 1962. Per share earnings have been adjusted for the 20 per cent stock dividend paid Dec. 21, 1962. Gross income for the 36-week period was $14,826,918, up 13.2 per cent as compared to $13,099,915 in 1962. Estimated federal income taxes for the period amounted to $1,380,000. This figure was $1,187,900 in 1962. The interim report shows that $453,177 or 30 per cent of earnings has been paid in dividends and that $1,060,891 or 70 per cent has been retained in the business. Cash flow generated from earnings amounted to $2,359,731, which was $1.63 per share for the past 36 weeks. Wometco Vending of Jacksonville, Inc., is the successful bidder for the vending machine operation in the Florida exhibit of the 1964-65 New York World’s Fair, the Florida World’s Fair Authority. A spokesman for the Authority said the contract was awarded after nearly eight months of negotiations during which time many proposals were given full consideration. from 2 Oth in COLOR by DELUXE BOXOFFICE :: October 7, 1963 17