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BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
Beach Party (AIP)
170
150
250
200
135
160
170
125
150
90
115
145
200
175
160
Captain Sindbad (MGM)
150
250
175
190
400
300
175
180
130
100
175
202
Caretakers, The (UA)
175
200
125
125
100
120
180
150
100
125
85
135
Castilian, The (WB)
105
100
95
135
90
105
Cattle King (MGM)
100
100
100
100
100
85
100
90
100
150
103
Cleopatra (20th-Fox)
190
400
300
250
250
400
400
300
700
750
300
700
250
200
385
Condemned of Altona, The (20th-Fox)
160
95
90
120
130
75
no
140
90
112
‘Corridors of Blood (SR)
100
100
90
100
90
90
130
100
Day Mars Invaded Earth (20th-Fox)
100
90
100
100
65
100
100
85
75
100
92
Dime With a Halo (MGM)
100
200
120
90
90
120
8 Vjj (Embassy)
130
200
195
250
325
225
210
275
300
225
160
225
200
225
For Love or Money (Univ)
130
130
125
150
200
135
275
75
300
110
100
165
175
135
135
150
156
Great Escape, The (UA)
220
225
190
175
200
160
160
300
200
250
200
135
210
190
200
200
201
Haunted Palace, The (AIP)
150
90
160
100
150
100
150
129
Haunting, The (MGM)
140
200
95
80
230
200
110
175
170
100
190
105
90
145
House of the Damned (20th-Fox)
100
100
90
80
100
94
In the Cool of the Day (MGM)
110
155
100
80
70
105
120
100
85
80
80
90
125
80
100
99
King Kong vs. Godzilla (Univ)
150
175
170
175
110
250
135
100
205
125
120
156
Love at Twenty (Embassy)
110
175
115
100
65
50
90
100
175
300
128
Marilyn (20th-Fox)
135
75
105
90
150
90
120
109
Mondo Cane (Times)
130
200
200
150
110
150
125
120
330
300
300
190
200
140
300
196
Mouse on the Moon, The (Lopert)
150
165
170
110
230
200
180
150
100
195
145
200
166
No Exit (Zenith)
125
125
135
90
105
100
125
90
160
150
121
Of Love and Desire (20th-Fox)
75
115
90
120
90
250
123
Playboy of the Western World (Janus)
200
95
100
90
150
127
PT 109 (WB)
125
175
150
100
95
190
130
250
140
200
150
115
120
150
150
175
135
150
7 Capital Sins (Embassy)
250
155
100
130
90
125
125
150
90
150
190
300
155
Sparrows Can't Sing (Janus)
170
125
85
110
100
115
185
127
Strinoer, The (20th-Fox)
100
160
150
150
110
125
125
250
110
120
100
90
105
150
100
150
100
no
128
Tarzan's Three Challenges (MGM)
100
115
125
120
115
80
90
106
This Snorting Life (Conit'l)
175
165
205
125
125
195
200
170
Thrill of It All, The (Univ)
150
200
250
250
275
210
190
200
220
175
225
200
200
200
210
210
150
190
206
Ticklish Affair, A (MGM)
130
120
150
90
100
105
125
100
150
95
90
90
no
95
100
150
113
Toys in the Attic (UA)
200
175
230
150
115
150
170
175
175
100
140
200
120
162
Ugly American, The (Univ)
150
200
125
250
110
175
150
115
265
285
200
125
no
100
195
no
150
175
166
Wall of Noise (WB)
110
135
115
90
75
100
100
90
100
90
130
80
101
‘Werewolf in a Girls' Dormitory (SR)
150
100
90
70
100
90
90
100
99
: Women of the World (Embassy)
135
170
150
100
220
350
250
100
165
210
155
200
120
179
I
TOP HITS
OF
THE WEEK
Individual runs, not an average. Listings are confined to opening week figures on new releases only.
1. Women of the World (Embassy)
Milwaukee 250
2. V.I.P.s, The (MGM)
New York 225
3. This Sporting Life (Cont'l)
Cleveland 205
4. Lord of the Flies (Cont'l)
Boston 200
5. Suitor, The (Atlantic) New York
.200
6. Wives and Lovers (Para)
Boston 200
7. Conjugal Bed, The (Embassy)
New York 195
8. Haunting, The (MGM)
New York 190
9. In the French Style (Col)
New York 185
TO. Toys in the Attic (UA)
Milwaukee 175
H
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