Boxoffice (Oct-Dec 1963)

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NOW AVAILABLE FOR DRIVE-INS IN 70mm! “BEST PICTURE OF THE YEAR” Winner of 7 Academy Awards! LOVRENCE OF ARABIA . . . the fabulous Sam Spiegel-David Lean Academy Award winner, has been released to drive-ins. This first general release of a 70mm film to outdoor theatres is setting the trend for similar availability of other 70mm attractions now ready or being planned. The reason for this is obvious. Nothing less than the 70mm process can show these films the way they are meant to be shown. After all, if 70mm is so thrillingly brilliant on the big indoor screen — think how much more effective it is on the even bigger outdoor screen! 70mm projection is actually 4 times brighter and 4 times sharper than 35mm. No wonder the future of drive-in projection is increasingly and inevitably to the larger process. With Norelco’s advanced model AAII Universal 70/35 projector, you not only have the world’s finest 70mm equipment — but in less than 4 minutes you also have the most modern, rugged and troublefree 35mm mechanism. For today and tomorrow, Norelco 70/35 is your wisest investment. The 1962 Academy of Motion Picture Arts and Sciences presented this award for outstanding achievement to the North American Philips Company for the design and engineering of the Norelco Universal 70/35mm motion picture projector. © AM PAS &REG. UNITED STATES PATENT OFFICE BY NORTH AMERICAN PHILIPS COMPANY. INC. NORELCO IS KNOWN AS PHILIPS IN CANADA. 100 E. 42nd Street, New York, N.Y. • Phone: 212-OX 7-3600 2 The MODERN THEATRE SECTION