We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
DECEMBER 9, 1963
T HE COST OF maintenance is a big factor in the operation of any business — no less so for theatres. It is important, therefore, when planning to build a new theatre or remodel an existing one, to give particular attention to the selection of building and furnishing materials which will require the least expense in labor time, as well as in equipment and supplies.
Such materials are available in abundance through the magic of modern science and industry. Vinyl is used extensively for floor and wall coverings, easily wiped clean and long-lasting in beauty and color-retention. Fiberglas has gained favor for screen curtains and draperies, not only for its firesafety qualities, but because it requires minimum care.
Chased aluminum is a popular material for the facing of refreshment stands, beautiful in appearance and simply maintained. Formica and like materials, with baked-in patterns and hard surfaces, have long been favorites for drive-in theatre cafeteria counter facings and tops because they require so little care.
Stainless steel and aluminum, also requiring minimal maintenance, are importantly used in drive-in theatre kitchens and cafeteria counters, and frequently appear in other areas of both drive-ins and hardtops.
Structural glass, available in many colors and patterns, is a happy choice for theatre fronts. Its permanent finish requires little attention. This is also true of mosaic tiles which are growing in popularity for theatre fronts and boxoffices.
As has been said before, easy maintenance does, indeed, begin with construction.
contentd
☆
Luxurious Carpet Is Also Practical . . . Although Initial Cost Is
Higher, Maintenance Cost Is Lower Than Other Floors 6
How to Make Year-End Tax Plans . . . Proper Planning Before Year-End Will Reduce the Two-Year Tax Bill for Your Theatre Jack Bedford 7
Strong Executives and NTS Branch Managers in Get-Together ... 8
Truck Advertises Sanitation and Movies 9
What to Look For If Sound Reproduction
Is Very Inferior Wesley Trout 10
Highlights of NAC Sales Clinics 14
Life Memberships to Okun 16
Device Adjusts Frequency Characteristics of
Multi-Channel Sound Systems 17
DEPARTMENTS:
Projection and Sound
10
Readers' Service Bureau
19
Refreshment Service
14
Advertisers' Index
19
New Equipment
About People and Product. ..
20
and Developments
18
☆
ON THE COVER
The picture shows entrance doors to the Closter Theatre on the right, and an oriental motif is carried out with beaded curtains on the picture windows, plants and incense burner. A later issue of the Modern Theatre Section will carry an article on the entire theatre.
I. L. THATCHER, Managing Editor
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. Editorial or general business correspondence should be cddressed to Associated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eastern Representative: D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.;
Central Representatives: Louis Didier, Jack Broderick, 5811 N. Lincoln, Chicago 45, III.,
Western Representative: Wettstein, Nowell & Johnson, Inc., New York Life Bldg., 2801 West Sixth St., Los Angeles 57, Calif.