Boxoffice (Oct-Dec 1963)

Strong Executives and NTS Branch Managers in Get-Together While in New York City for the recent TOA-TESMA-TEDA-NAC convention and tradeshow, branch managers of National Theatre Supply Co. attended a breakfast at the City Squire Motor Inn at which they heard a detailed description of the features and operational advantages of the new Strong Futura projection lamp by Arthur J. Hatch , president of Strong Electric Corp. He also discussed the sales policy on this lamp. Clifford Callender, sales manager of the theatre equipment division of Strong, described the new Bi-Powr silicon-type rectifier, cold-type reflectors, the new Strong X-16 xenon lamp for 35 and 16mm projectors, and a new slide projector with xenon light source. Bill White, field representative for Strong, also led the discussion. Attending the meeting were: (from left, standing) Hatch; H. J. McKinney, vice-president of National Theatre Supply, Boston; R. Bostick, vice-president, National Theatre Supply, Memphis, Tenn.; J. Servies, vicepresident, National Theatre Supply, Tarrytown, N.Y.; A. Smith, National Theatre Supply, New York City; W . White, Strong; W. C. Hutchins, Philadelphia, Pa.; A. Baldwin, vice-president, National Theatre Supply, New York City. Left to right — seated: C. Callender, Strong; R. H. Richardson, General Precision Equipment Corp., Tarrytown; J. Currie, vice-president, National Theatre Supply, Tarrytown; W. J. Turnbull, president, National Theatre Supply; L. Owenby, vice-president, National Theatre Supply, Los Angeles, Calif. The branch managers and executives of both companies expressed enthusiasm about the new equipment. YEAR -END TAX PLANS Continued from preceding page Starting a new insurance plan for your business may lead to long-range commitments that will not have tax advantages in the future. Pension plans fall into this same category and should be carefully considered before this step is taken. Do not be lead astray by the tax savings this year if the deduction might prove to be a headache in the future. One long-range plan that will not be included in the overhaul of the tax picture is advertising. It is an ordinary and necessary business expense. Making your longrange plans for your future advertising before the end of the year may save you some tax dollars. This year-end expense will not be paying for advertising scheduled for next year, but it will include the cost of preparing this work for insertion next year . . . and any ads scheduled before year-end in your stepped-up advertising program will quali fy as an extra tax deduction this year. Some of these suggestions for year-end tax planning need to be started now. Others can wait until the end of the year — the very end. But, you will need to give this serious consideration, talk it over with your accountant, and keep posted on the latest developments on the tax cut planned for next year. Animated Popcorn Sign The “Popcorn Spectacular” is an excitingly lighted and animated point-ofsale sign now available from the Popcorn Institute to aid exhibitors in increasing popcorn sales the year-round. The heavyduty, gold-anodized aluminum sign is 24x12x2 1/2 inches, and features a specially patented motion process called “polarized light animation,” which causes fluffy white grains of popcorn to explode continuously while the sign is in operation. The words, “Hot Fresh POPCORN” are in bright red and yellow. The sign is being made available at cost, $26.95, and payment must be made in advance. It will be shipped express, with shipping charges C.O.D. This special offer • ■ .. -if The "Popcorn Spectacular," animated and illuminated "stopper" sign which was designed to increase sales. is available from the Institute for a limited time only, and orders should be placed with The Popcorn Institute, 333 North Michigan Ave., Chicago, 111. 60601 not later than January 1. CARBON ARCS ... for finest Projection JloAAaUte /foe CasiMo+vi Compact Xenon Arcs division • Brighter Light on Screen • Longer Burning per Carbon • More Economical products division CARBONS. INC. Xriunrs LAMPHOUSES • X* mass POWER SUPPLIES by Cinemeccanica by Christie 1 , BOON TON. N. J. 8 The MODERN THEATRE SECTION