Boxoffice (Oct-Dec 1963)

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1963
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Oct-Dec 1963)
Leaf #:
000443
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
March 21, 2024
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Truck Advertises Sanitation and Movies By DOLORES BARUSCH A new Ford Econovan, advertising cleanliness, was recently placed in service by Bruce Matson and Kirke Erskine, ownersoperators of the Steinbeck, Hill and Globe Theatres in Monterey and Salinas, for their janitorial staff. Rather than trying to keep their 1956 station wagon patched together, Matson and Erskine decided to buy a new truck, The back of this truck used for maintenance in the Steinbeck, Hill and Globe theatres in Monterey and Salinas, Calif., is lettered: "I'm on my way to clean YOUR FAVORITE THEATRES, Steinbeck, Hill, Globe." It has excellent advertising value as it travels about the area. paint it up and derive some advertising value from it as it travels around the area. Always priding themselves that they had the cleanest theatres in the area, these operators felt they should capitalize on the fact. Of course, by providing their janitor, Edward Youngbar, with such an On the side of the truck beneath the theatre logos, the slogan reads: "Your Finest INTERNATIONAL LUXURY THEATRES." On the cab door is lettered: "Ed Youngbar, Sanitation Engineer," and across the front is "Go to a Movie." attractive piece of equipment, coupled with his name printed on the side as “Sanitation Engineer,” certainly created a feeling of pride for Youngbar and he is working harder than ever to make sure the theatres are spick and span at all times. Actually the truck, with its “Go to a Movie” slogan lettered across the front, is hoped to advertise motion pictures in general and stimulate theatre business throughout the area. From the comments they have received, Matson and Erskine feel their truck is one of the best investments they ever made. For more information about products described editorially or in advertising in this issue use Readers' Service Bureau coupon on page 19. to all our friends and customers from everyone at the Kneisley Electric Company May the joys of Christmas be yours and may your New Year be filled with Peace, Happiness, and Prosperity ONLY ImCECO! /Mco/fyDct/ia6/e BAUER SELECTON 16mm PROJECTOR Some of the features that put the Bauer in a class by itself: • 2Vi hrs. uninterrupted showings with 5000 ft. reel. • No skilled operator needed — simple push button operation. • XENON LAMP operates 1500 continuous hrs No carbon replacement ... No lamp maintenance ... No mirror splatter ... No exhaust system needed (Generates no carbon monoxide fumes) . . . Instant starting at peak output . . . Quality closest to daylight ...Variable light output with no change in color quality. • 2000 WATT XENON LAMPH0USE delivers 4100 lumens — fills Cinemascope screen over 40 ft. wide. 1000 watt Xenon gives 2300 lumens for Cinemascope screens to 30 ft. wide. • Exclusive lamphouse "Cold Mirror” reduces aperture heat — extends film life. • Film Pulldown System, Maltese Cross Design Intermittent Sprocket, insures positive, safe film engagement — no claw mechanism to damage film. • Circulating Lubrication System for trouble-free operation. • SOUND SYSTEM — Optical & Magnetic Sound Heads ... Amplifier handles optical & magnetic signals ... 15 watt amplifier for optical and magnetic reproduction. • CEC0 2-Speed Synchronous Motor 16 & 24 F.P.S. available. • Simple Installation. • Guaranteed Parts & Service. INDUSTRIAL DEALERSHIPS AVAILABLE For complete information, write: Projector Division, Dept. 32 CAMERA EQUIPMENT co., inc. A SUBSIDIARY OF CECO INDUSTRIES. INC NEW YORK. N. Y. 315 West 43rd St • JU 6-1420 HIALEAH. FLORIDA 51 East 10th Aye • TIJ 8-4604 BOXOFFICE :: December 9, 1963 9