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BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
i.
|| Cleopatra (20th-Fox)
190
400
300
250
250
400
400
300
450
700
750
300
700
250
200
389
ft Cry of Battle (AA)
70
90
90
130
80
92
^ Dementia 13 (AIP)
100
90
100
100
100
100
98
|| 8V2 (Embassy)
130
200
120
195
250
325
225
210
125
275
300
250
225
160
225
200
300
219
Erik the Conqueror (AIP)
115
770
90
100
100
95
II Fun in Acapulco (Para)
130
175
190
130
150
130
170
105
150
140
150
147
§f Get On With It (Governor)
100
115
90
150
175
80
100
116
|i Hand in the Trap (Angel)
170
90
80
100
175
123
§f Haunting. The (MGM)
150
140
100
200
95
80
230
110
200
140
110
200
175
170
100
190
105
125
90
143
|f Heavens Above (Janus)
140
130
135
125
250
250
130
120
125
115
250
130
154
H Hercules & Captive Women (Woolner)
155
100
165
120
100
140
100
90
100
135
121
|| Incredible Journey, The (BV)
170
165
175
220
240
125
250
255
160
250
125
135
160
175
300
194
if In the French Style (Col)
90
175
135
90
120
105
200
160
100
150
90
115
185
135
100
130
|| Jason and the Argonauts (Col)
130
150
200
100
90
110
115
150
145
120
150
110
90
175
155
200
170
139
§ Johnny Cool (UA)
125
210
150
200
150
115
150
100
95
100
100
100
85
150
100
100
127
H Kiss of the Vampire (Univ)
130
100
100
80
90
100
90
99
H Leopard, The (20th-Fox)
120
160
210
100
75
125
150
125
165
160
110
125
100
140
90
250
138
' Lilies of the Field (UA)
135
170
215
100
300
185
135
295
165
215
150
95
175
110
150
173
: i Lord of the Flies (Cont'l)
115
200
190
190
250
290
220
120
150
150
160
200
300
195
•; L-Shaped Room, The (Col)
140
200
175
175
300
225
290
270
150
200
150
110
200
95
125
187
llij Maniac (Col)
100
50
115
85
65
80
100
80
100
86
|| Mary, Mary (WB)
130
160
165
150
125
130
140
125
175
290
100
100
200
135
105
180
195
140
100
150
| McLintock! (UA)
100
175
175
225
220
125
300
100
210
175
130
125
170
160
150
150
168
if Mind Benders, The (AIP)
100
75
100
100
125
100
100
§f Of Love and Desire (20th-Fox)
110
75
75
115
65
90
90
90
120
90
125
250
108
H Old Dark House, The (Col)
135
100
50
105
100
85
65
80
100
80
135
94
H Palm Springs Weekend (WB)
140
175
150
125
125
170
150
150
90
150
110
185
150
175
146
if Please, Not Now (20th-Fox)
120
150
125
120
100
100
119
^ Running Man, The (Col)
140
100
200
100
90
90
105
125
120
90
150
100
110
105
130
145
100
118
H Seducers, The (Brenner)
160
150
65
65
100
108
ff Sparrows Can't Sing (Janus)
130
170
175
125
85
120
75
110
100
115
185
126
If Summersldn (Angel)
175
100
100
85
175
300
156
|§ Take Her, She's Mine (20th-Fox)
140
200
160
200
150
125
175
130
280
100
150
155
190
145
150
163
1! Trial, The (Astor)
120
165
100
155
125
160
110
125
100
195
136
H Twilight of Honor (MGM)
170
100
175
90
100
80
100
135
130
65
100
85
120
90
145
90
140
100
85
111
H Under the Yum Yum Tree (Col)
225
200
225
175
150
175
185
150
310
240
275
200
110
135
195
400
209
i§ Wheeler Dealers, The (MGM)
110
170
150
200
110
125
180
135
150
175
110
175
140
165
155
130
140
148
X — The Man With X-Ray Eyes (AIP)
130
100
125
120
110
115
100
125
90
125
135
135
175
122
S
i
TOP HITS
OF
THE WEEK
Individual runt, not an average. Listings are confined to ouening week figures on new releases only.
1. Stranger Knocks, A (Trans-Lux)
Denver 375
2. Under the Yum Yum Tree (Col)
Milwaukee 275
3. McLintock! (UA)
Cincinnati 225
4. Fun in Acapulco (Para))
Cincinnati 190
Boston 175
Minneapolis 170
5. Ladies Who Do (Cont'l)
New York 185
6. Who's Minding the Store? (Para)
New York 185
7. Palm Springs Weekend (WB)
Boston 175
San Francisco 175
8. Soldier in the Rain (AA)
New York 175
9. Wheeler Dealers, The (MGM)
Milwaukee 170
TO. Incredible Journey, The (BV)
Boston 170
mmmmmmmmmmmmmmsmmm.
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