Boxoffice (Oct-Dec 1963)

COLLEGE IS BUSINESS’ BEST FRIEND Business employs almost half of the product of colleges— the college graduate. Business management is largely composed of college gradu ates. Business concerns benefit extensively from the research colleges engage in. Business owes college a great debt. Higher education is facing during the next decade greatly enlarged student enrollments, the problems of an explosion of knowledge, and the need to meet ever growing demands for ever better educated men and women. A STATEMENT OF CONVICTION We believe that, in the light of the present urgency, now is the time for a broader and deeper participation by the business community in the support of higher education. We therefore call upon our colleagues in American business and industry to help spread the base of voluntary support of higher education as a necessary supplement to the extensive support which busi ness now provides to education through taxes. We urge responsible management to think through its opportunity and its obligation to adopt meaningful programs of voluntary corporate support to those colleges and universities whose service and quality they wish to encourage and nurture. We on our part will do no less. These problems involve vastly increased costs which cannot be met out of present income. The operating cost of higher education today is over four and a half billion dollars a year and will at least double in this decade. Business and industry, as ma j or beneficiaries of American higher education, must recognize a responsibility to contribute their fair share. American business corporations produce much of the nation’s wealth. They have enormous power for good. We believe they can exercise it in a meaningful way— as many do now— by providing voluntary support for colleges and universities of their choice. These conclusions, and the following statement of conviction, were outcomes of a recent conference of business leaders sponsored in New York by the Council for Financial Aid to Education, Inc. KENNETH H. KLIPSTEIN, American Cyanamid Co. JOSEPH A. GRAZIER, American Radiator & Standard Sanitary Corporation M. NIELSEN, The Babcock & Wilcox Co. HARMON S. EBERHARD, Caterpillar Tractor Co. HAROLD H. HELM, Chemical Bank New York Trust Company F. W. MISCH, Chrysler Corporation FRANK O. H. WILLIAMS, Connecticut General Life Insurance Company WESLEY M. DIXON, Container Corporation of America THOMAS C. FOGARTY, Continental Can Company, Inc. SAMUEL LENHER, E.I.du Pont de Nemours & Company MARION B. FOLSOM, Eastman Kodak Company LEWIS B. CUYLER, First National City Bank RALPH J. CORDINER, General Electric Company LEONARD F. GENZ, General Foods Corporation GEORGE RUSSELL, General Motors Corporation JOHN C. GRISWOLD, W. R. Grace & Company JERRY McAFEE, Gulf Oil Corporation GEORGE S. DIVELY, H arris-Intertype Corporation FRANK R. MILLIKEN, Kennecotl Copper Corporation JAMES C. DONNELL II, Marathon Oil Company REINHARD A. HOHAUS, Metropolitan Life Insurance Co. STUART T. SAUNDERS, Norfolk <fe Western Railway Co. STANLEY DE J. OSBORNE, Olin Mathieson Chemical Corp. WILLIAM CARPENTER, Pittsburgh Plate Glass Co. CHAMP CARRY, Pullman, Incorporated JAMES T. GRIFFIN, Sears, Roebuck and Company H. GERSHINOWITZ, Snell Development Company Shell Oil Company E. L. STEINIGER, Sinclair Oil Corporation JOHN E. SWEARINGEN, Standard Oil Company ( Indiana ) M. J. RATHBONE, Standard Oil Company ( N . J.) CHARLES E. SPAHR, Standard Oil Company (Ohio) J. ERIK JONSSON, Texas Instruments, Inc. HARRY B. MeCLURE, Union Carbide Corporation J. S. JOHNSON, U. S. Rubber Company W. HOMER TURNER, 17. S. Steel Foundation, Inc. R. D. LILLEY, Western Electric Company, Inc. ALFRED S. GLOSSBRENNER, Youngstown Sheet & Tube Co. •JAMES B. BLACK, Pacific Gas & Electric Co. •G. KEITH FUNSTON, New York Stock Exchange •NEIL McELROY, The Procter & Gamble Co. •DE WITT WALLACE, The Reader's Digest •IRVING S. OLDS, Former Chairman of the Board U. S. Steel Corp. •FRANK W. ABRAMS, Former Chairman of the Board Standard Oil Co. (N . J.) •WALTER D. FULLER, The Curtis Publishing Co. •DEVEREUX C. JOSEPHS, Former Chairman of the Board New York Life Insurance Co. •ROBERT E. WILSON, 17. S. Atomic Energy Commission •FRANK H. SPARKS, President Council for Financial Aid to Education, Inc. * Director , Council tor Financial Aid to Education Published, as a public service in cooperation with The Advertising Council and the Council for Financial Aid to Education. BOXOFFICE BOXOFFICE :: December 16, 1963