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July 2, 1932
AJ’A CODS OS ETHICS
The Advertising Federation of America at its annual meeting in l\re\7 York re¬ cently adopted the following Code of Advertising Ethics:
1. We agree to conduct our husiness v/ith a due recognition that truth, honesty and integrity must he the basis of every sound transaction; consider the mutual interests of supplier and consumer and, therefore, avoid anything tending toward misrepresentation, indecent or misleading advertising, deceptive methods or the promise of performance that cannot he reasonably fulfilled.
2. We desire to maintain the constructive elements in competition, those elements of initiative, intelligent and efficient effort that benefit the con¬ sumer; and remove those practices in competition that are of no benefit to the consumer ajid that are destructive of the whole mutuality of the interests. We, therefore, agree to develop in the competition a friendly emulation in the im¬ provement of the service to the consumer; a.nd eliminate unfe.ir practices, injur¬ ious and discriminatory methods, tending to destroy both the efficiency of the business and the capacity of the consumer to purchase from business.
3. In the final analysis, business health depends upon the efficiency of the service to the consumer and, therefore, his interest e-re paramount, not only to himself but to our business. Therefore, we will seek in all our endeavors to provide a more efficient service through increa.sed capacity and knowledge, so that our responsibility in this direction will be fully discharged.
4. The big problem of modern industry is to bring the product from the point of production to the point of use with the greatest efficiency and with the least waste. Advertising has an important part to play in the solution of this problem and, therefore, we agree to bend our greatest efforts in this dir¬ ection by the more practical use of these principles, a more effective compre¬ hension of the problem itself and greater progress in the promotion of better practices in our business and our contact with others.
BAH FOOTBALL BRO^iDCriSTS
The Eastern Intercollegiate Association decided last week to prohibit radio broadcasting of football games played on the home grounds or under jurisdiction of the association this fall. The .dssociation alleges that broadcasts have tended to reduce attendance at games.
The 12 institutions involved are Harvard, Yale, Princeton, Pennsylvania,
Brown, Pittsburgh, U S, Haval Academy, U. S. Military Academy, Columbia, Syracuse, Dartmouth and Penn State,
Notre Dame does not share the view of these colleges.
"I fe'ftjl that these thousands from coast to coast, who have supported Notre Dame in other years when they could afford to do so should not be deprived of the pleasure of following the games by radio now that they have become victims of the depression," Father M’.ilcaire said. ’’I have never felt that the gate receipts would be materially increased by the patronage of those who listened to the gamss over the radio when tickets of admission are available."