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July 2, 1932
OFF TIES "SUCKER" LIST
Certificates of resignation from the "Sucker League" were sent to all "broad¬ casting stations last week "by S. G. Persons, WSFA, Montgomery, Ala. Mr. Persons vigorously attacks "free pu"blicity" schemes and calls upon all stations to rele¬ gate such free material to the wastebasket.
Even worse than rate cutting is the "free pu'blicity" racket and its effect upon "broadcasting generally is being widely felt.
From time to time the Bulletin has had occasion to call attention to the groov¬ ing volume of free publicity offers and to urge that UAB members disregard them. This injunction, on the whole, has been followed.
There is likewise a prevalent wave of commission, percentage and inqu.iry offers. All of these are decidedly harmful.
Attention of NAB members is called to the provisions in the Standards of Commercial Practice which provides that stations adhere strictly to card rates.
Until all stations adJiere to their published rates and sell to all adverti¬ sers in the same class on the same basis, development of radio advertising will be reta.rded.
BROADCASTERS' iffiSTINGS
The Western Broadcasters' Association was scheduled to hold a two-day meet¬ ing at Seattle, Wash. July 1 and 2. It was expected thp.t about 20 stations from the northwest would attend.
Broa.dcasting stations of Oklahoma, Kansas and Texas met at Sha^vnee, Okla. last week to form a local organization which ultimately may become a. southwestern association.
AGENCY IS DISCOURAGED
Agencies have always urged that stations stick to their rate cards. Atten¬ tion of the NAB has been called to an instance v/here an agency representing an account urged radio advertising and obtained rates from the station. The sta¬ tion's ovm salesma,n slipped around to the prospective advertiser and offered a rate nea'-ly 25 per cent under the ratequoted to the a,gency. The advertiser then decided to stay off ra,dio for another year.
Even more important is the complaint of another agency which has decided to discontinue its radio department which it had just opened. This agency said it cannot afford to go into radio or urge its clients to use radio if stations per¬ sist in cutting rates. T^^e e^gency is an established one hand.ling a number of large accounts.