Broadcasting (Oct 1931-Dec 1932)

Record Details:

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in North Carolina and South Carolina • ♦ ♦ in power WBT's 5000 watts makes it the most powerful station in the Carolinas; 100% modulation, full time and clear channel gives fullest audience assurance. ♦ ♦ ♦ prestige Pioneer radio broadcaster of the South, WBT has grown to its commanding position with a loyal audience constantly interested in its varied and colorful program schedule. ♦ ♦ ♦ market Strategetically and centrally located to serve the rich Piedmont section of the Carolinas, concentration point of wealth and population. Here is a market well worth conquering ! Rich, responsive, compact, it offers tremendous possibilities to manufacturer and advertising agency. Lacking only in the razor-edged competition of metropolitan markets, the Piedmont Carolinas offer large rewards to aggressive invaders of commerce! WBT's equipment and staff is competent to effectively promote any commodity; its executives are capable in creating broadcast advertising plans and programs productive of gratifying sales records. Get the details . . . NOW! Station WBT, Inc. Key Station of the Dixie Network of the Columbia Broadcasting System Wilder Building Charlotte North Carolina October 15, 1931 • BROADCASTING Page 3