Broadcasting (Oct 1931-Dec 1932)

of his firm. The organization is using a transcription series, the Success Reporter, which it gives for a five-minute period on a year's contract. Successful folks give a 45 second interview. TRANSCRIPTIONS NATIONAL Radio Advertising, Inc., is using the First National Studios, Hollywood, for Brunswick recording of its western transcriptions. Gerald W. King, manager of KFWB, Hollywood, is western manager for the company. DICK HALLER, manager of Patrick and Co., San Francisco, booking agency for the Cecil and Sally transcription series, announces that the Pepsodent Company has purchased the rights for Australia, New Zealand and South Africa. The series is being recorded by McGregor and Sollie, Inc., newly reorganized to replace MacGregor and Ingram, Inc., San Francisco. C. P. MacGregor heads the laboratories of the new recording company as president, and its schedule includes a daily feature known as "Uncle Jerry" for Raybestos-Manhattan, Inc., Bridgeport, Conn., a children's feature, and others for Sun-Maid Raisins, Gruen Watch and others. THE PACIFIC Coast Record Corp., Inc., 1040 Geary St., San Francisco, is now devoting practically all of its activity to electrical transcriptions, other records being a relatively minor part of its output. The company has pioneered in the production of unbreakable records for broadcasting. "Flexo" is the trade name of the record. Its most recent development is the new syncolateral cut which gives a playing time of 15 minutes on a 12-inch record and a half hour on a 16-inch record. WILLIAM Horsley Film Laboratories, Inc., 1443 North Beachwood Drive, Hollywood, Cal., is announced as doing a series of 78 half-hour transcription programs for Roy Leffingwell, who acts in the dual capacity of an artist and distributor. Leffingwell, who heads the Roy Leffingwell Publications, Inc., in the Bendix building, Los Angeles, has been known in radio the past four years as a musicphilosopher. In that time he has been at KFWB and KMTR, Hollywood, and manager of KPSN, Pasadena. The past year he has been at KECA, Los Angeles, with a morning studio program — piano, songs and chats. The transcription series will be along similar lines and allows for a 13 week broadcast at the rate of one halfhour program each week day. These will be placed in cities where the Leffingwell Publications have distributors for sheet music. The distributors, in turn, will market the series to broadcasters as a sustaining feature. They are so arranged that stations, in turn, may put them on as commercial programs if local sponsors can be found. Although Leffingwell's activities as a music publisher bring his songs before scores of microphones, on his own programs he refuses to plug his own numbers once they are published. Oit of a catalogue of 200 numbers he has written are "My Malibu Rose," "Like a Harp of Gold," "I'm Afraid That I'm Falling in Love," "Gosh, But I Wish That Spring Was Here," and others. CONTINENTAL Broadcasting Corporation, Los Angeles, has released to about 40 stations in southern states a sponsored transscription series made for the Walker Properties Association, of Austin, Texas, manufacturers of chili con carne, hot tamales, etc. The background of the series presents a native Mexican orchestra in typical Spanish and Mexican music, with vocal and instrumental passages. THE RADIO Transcription Company of America, Ltd., has issued a large-sized 8-page brochure of its winter releases. C. C. (Cash and Carry) Pyle, of bunion derby and other sports fame, is general manager. Quarters are maintained at 1509 North Vine St., Hollywood. Recording is done at Freeman Lang's sound studio and processed by Columbia Phonograph Co. Staff includes L. L. Ostrow, formerly in film work, as production chief, assisted by John R. Britz, onetime music supervisor of KYA, San Francisco, and Edwin Corle, continuity writer. REPRESENTATIVES HUGH D. HART, formerly vice president of the Penn Mutual Life Insurance Co., and P. B. Brown, formerly with Scott Howe Bowen, Inc., are chairman and president respectively of the Brown-Hart Company, Inc., a new radio representative service with offices at 500 Fifth Ave., New York City. Already representing nearly 200 stations, the company has also established offices in the Integrity Building, Philadelphia. The staff includes Howard L. Nussbaum, formerly with Scott Howe Bowen, and H. B. Esselem, formerly with the New York Times. Directors of the company, in addition to Messrs. Brown and Hart, are Van Sims, vice president of Lord & Taylor; Henry Doyle, Perot Adaire Co.; John A. Stevenson, vice president, Penn Mutual Life Insurance Co.; Vincent B. Coffin, Connecticut Mutual Life Insurance Co.; James Roosevelt, vice president, Victor M. Girard Co., and Harold Ley, president, the Life Extension Institute. HANFF-METZGER of California, Ltd., Los Angeles branch of the New York agency, this month is renewing contacts with some accounts. At present its only current broadcast activity is that for the Texas Company which sponsors practically all of the Los Angeles and Hollywood film premieres on the air. Carl M. Heintz is manager of the Los Angeles office, with J. J. Dickley as radio account executive. J. HAL MILLER, formerly with McElhiney & Associates, St. Louis, has joined Scott Howe Bowen, Inc., as manager of its newly established office in the Pioneer Trust building, Kansas City. RADIO will be the topic of discussion at a round table discussion during the annual convention of the Pacific Association of Adver tising Agencies, opening on Nov. 4 in Santa Barbara, Cal. Leader and speakers have not yet been announced. August J. Bruhn, Los Angeles manager of McKannErickson, Inc., is program chairman. FRED L. ALLEN, formerly with the Cavally agency, Denver, has joined the sales staff of KLZ, Denver. BERT OLBERT, operating as "Bert's Best Bets," has taken exclusive Santa Monica franchise for time of KTM, Los Angeles. He has his own studio in the Santa Monica Elks Club, running a remote control to KTM. He takes the 6 to 8 a. m. hour daily throughout the year. EDWARD T. CLARK, formerly on the sales staff of WXYZ, Detroit, has established a new agency to represent radio stations in the middle west. The address of the agency is 1002 Walnut St., Kansas City. CARL RIBLET, formerly in charge of radio publicity for the J. Walter Thompson Co., and Douglas J. Murphey, former assistant advertising manager of Wilson Brothers, Chicago, have formed the agency of Riblet and Murphey, 333 No. Michigan Ave., Chicago, specializing in radio advertising. DICK RICKARD, announcer, has been promoted to assistant production manager of KFRC, San Francisco. Formerly he was with KHJ, Los Angeles; KOL, Seattle and KVI, Tacoma. J. WILLIAM SHEETS, Seattle, has been appointed advertising and promotion manager of Cris Cringle Christmas Tree, to conduct a radio and print campaign for the newly organized Washington Christmas Tree Association. TRUMAN E. PERRY, formerly assistant commercial manager of KHJ, Los Angeles, has joined the Allan M. Wilson Co., new Los Angeles agency, as radio advertising specialist. Hardesty Johnson, the tenor, is head of the agency's radio activities. EQUIPMENT SINCE last Aug. 1, Electrical Research Products, Inc., New York City, announces it has equipped 19 stations with Western Electric reproducing equipment for the broadcasting of electrically recorded programs. tThis brings the total number of stations now using Western Electric equipment to 147,* the majority having complete double 33% and 78 r. p. m. equipment. The stations equipped since Aug. 1 are: KFYR, Bismarck, N. D.; KLO, Ogden, Utah; KSL, Salt Lake City; KSOO, Sioux Falls, S. D.; KSTP, St. Paul; WAAM, Newark; WDOD, Chattanooga, Tenn.; WFBL, Syracuse, N. Y.; WIPWFAN, Philadelphia; WLIT Philadelphia; WNAX, Yankton, S. D.; WPRO, Providence; WRVA Richmond, Va.; KGW, Portland Ore.; WWVA, Wheeling, W. Va.; WJAG, Norfolk, Neb.; WPG, Atlantic City; WNOX, Knoxville, and WODX, Mobile, Ala. WESTERN Electric Company announces that 141 stations are now using its turntables for the reproduction of electrical transcriptions. THE DEFOREST Radio Company, Passaic, N. J., has been licensed by the Radio Research Co., 1204 Irving St., N.E., Washington, D. C, to manufacture and sell the new quick-heating frequency control equipment developed by the latter. This new apparatus, it is claimed, can maintain frequencies well within 10 cycles with temperature variations of less than one-tenth degree Centigrade after 30 minutes from cold. Radio Research Company has orders on hand from about a dozen broadcasters. In the last two years it has equipped about 50 stations with frequency control equipment and temperature control ovens. A NEW audio speech panel, manufactured by the Radio Research Company, Washington, D. C, and having exceptionally fiat frequency characteristics embracing a range of 40 to 8,000 cycles, has been delivered to WJSV, Alexandria, Va. The same company built and installed WJSV's new 10 kw. transmitter earlier this year. UNIVERSAL Microphone Co., 1163 Hyde Park Ave., Inglewood, Cal., has issued its new fall catalogue of microphones and allied lines. James R. Fouch is manager. STATION NOTES KMOX, St. Louis, is reported to be spending $250,000 for the new studios now in course of construction. WNYC, New_ York City's municipal station, is planning the erection of a new fan-shaped, singleguyed aerial to replace the present antenna on the Municipal Building. The antenna is designed to improve transmission in crowded Manhattan, and will cost about $1,000. Isaac Brimberg, chief engineer, is in charge of the work. WCFL of the Chicago Federation of Labor this month went on a full time schedule by authority of the Federal Radio Commission. Heretofore it has operated until sunset on the Pacific Coast on the 970 kc. clear channel of KJR, Seattle, recently acquired by NBC. It is understood the full time grant was made after NBC officials had agreed to the arrangement. KHJ, Los Angeles, installs a $50,000 automatic telephone system which went into action early in October. Improvements over the old: relieves switchboard of interoffice calls and of all out-going calls. KFWB, Hollywood, a year ago showed a $12,000 deficit during the summer season. This year it is reported as having come out of the red and made a small margin of profit besides. Warner Bros., owners, imposed a 25 per cent salary cut early in the summer. EIGHT Seattle broadcasters have donated time on the air for the opening drive of Seattle's Community Fund. GOVERNOR "Alfalfa Bill" Murray, of Oklahoma, made his radio debut over CBS recently directly from the Jasper County Fair Grounds in Newton, la., Station WMT, Waterloo, la., handling the remote control relay to the network. Page 24 BROADCASTING • October 15, 1931