Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
00067
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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n cl Comes an entirely new method of broadcasting, by means of Western Electric Noiseless Recording. Indescribably clear. Every hint of extraneous surface background is swept away. Music and voice are silhouetted brilliantly as on a stream of ether. Nothing like this has ever before been heard in broadcasting. The musical range is almost doubled, reproducing fully the depths of music as well as the heights, the overtones, the color. ^ ^ The Bell Laboratories have per fected this method after six years of experiment. It is now offered to national advertisers and advertising agencies by the World Broadcasting System, Inc. and its subsidiary, Sound Studios of New York, licensee for Western Electric Sound Recording System, ^6 j*£ Only a few weeks ago this new method of broadcasting was heard for the first time by advertising executives. The response was immediate. Already the list of users includes distinguished companies* who insist on the best which radio has to give. ^4. ^ Listen to a World Broadcasting Program! You will notice the finer quality instantly. It is the aristocrat of radio productions. For full information on this important development write for booklet SPOT BROADCASTING, 1932. World Broad World Broadcasting Building g System, Inc. 50 West 57th St., New York SOUND STUDIOS OF NEW YORK, INC. (SUBSIDIARY OF WORLD BROADCASTING SYSTEM, INC.) WESTERN ELECTRIC LICENSEE 179 King Street W., Toronto 6-242 General Motors Building, Detroit 333 N. Michigan Avenue, Chicago Baker Hotel, Dallas, Texas. Western Electric NOISELESS RECORDING •CHEVROLET MOTOR CO. VICK CHEMICAL CO. DRUG. INC. LIFE SAVERS, INC. JOHN H. WOODBURY. INC. MAXWELL HOUSE COFFEE REMINGTON RAND, INC. November I, 1931 • BROADCASTING Page 21