Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS "MUSICAL CLOCK" is the name of a new 7 to 8 a.m. program over WGBS, New York City. It is an unsponsored musical program in which the time is given every five minutes. The "Musical Clock" program heard over WOL, Washington, for the last few years also gives correct time at five-minute intervals, but the recorded selections between announcements are all sponsored. ADVERTISERS are grouped in a novel way in a week-day morning series over WKRC, Cincinnati, handled by the Frederic W. Ziv, Inc., agency of that city. Miller and Lloyd, formerly on WLW, as the "Grab Bag Boys" handle the announcing informally by chattering about the products advertised. DAVIS Perfection Bread Co., Los Angeles, sponsors of the "Optimistic Do-Nuts" frolics over KNX, Los Angeles, for the last seven years, has added KHJ, Los Angeles, for its radio campaign, carrying thrice a week morning 15-minute periods of piano, song and chatter. SEVEN years ago Beard Brothers, shoe establishment, began to use KFBL, Everett, Wash., in a campaign. It is still buying time over the air and is KFBL's oldest sponsor. The Clark Investment Co., insurance, comes next with a record of five years. RICHFIELD Oil Company has taken over the Ascot Races, Los Angeles night-time motor races, and sponsors the weekly event over an NBC-Pacific Coast network, originating via KFI. Previously, for one year, KHJ carried the races as a sustaining feature and later KFWB with a local sponsor. THE most successful commercial program over KFEL, Denver, the past year has been for the Elco Booster, electrical attachment for automobiles, according to Gene O'Fallon, commercial manager. More than 7,000 were sold in a 30-day period with the dollar for each one received in advance. AMERICAN Rolling Mill Co., Middletown, 0., has resumed its Armco Concert Band series over WLW, Cincinnati, under the direction of Frank Simon. THE CHAMBER of commerce at Grays Harbor, Wash., through its board of directors, in conjunction with similar committees from Aberdeen and Hoquiam, has announced a four-week radio campaign calling attention to Olympic Highway scenic attractions. Stations in Seattle and Tacoma will be used, with the possibility of also contracting time over Portland stations. VAN DUYN Candy Co., manufacurers of candy and operators of retail stores in Portland and Seattle, are using KOL, Seattle, for the winter campaign. Pearce-Knowles radio agency, Seattle, handles copy. AUBURN-FULLER Co., Los Angeles, is using KFVD, Culver City, Cal., for ten one-hour, two three-quarter hour and twelve half-hour periods weekly. O. R. Fuller is president of the automobile concern and also of KFVD and KFAC, Los Angeles, and the Century Pacific Air Lines. The latter firm has been using KFAC for five half-hour periods weekly. DWARFIES Corporation, Council Bluffs, la., is using KFBI, Milford, Kan., for its fall and winter schedule. L. V. Butcher, with guitar and songs, is the "Dwarfies Kid" on thr daily 20-minute program. Dwarfies, a breakfast food, thus starts on the fifth year of radio advertising. The initial KFBI programs in October offered a free flying and singing bird with each package purchased from any local grocer. KGMB, Honolulu, current accounts not reported before are: Von Hamm Young Co., automobles; H. F. Wichman Co., jewelers; Schuman Carriage Co., autos; Willard Battery Co., batteries; Schaefer's Radio Shop, radio and electric lines; Johnson Radio and Music Co., and Graystone Corp., autos. NEW local sponsors for KGDM, Stockton, Cal., include El Dorado Brewing Co., using a string trio; Meyers Barnett Homeware and Hardware Co., featuring the Caviglia Orchestra, and Menzies Buick Chevrolet Agency, sponsoring a string trio. All are weekday programs. THE Association of Foresters and Fire Wardens is using KHJ, Los Angeles, for a weekly 15-minute program to urge cooperation in combating forest fire menaces. Jack Parker, tenor, does the broadcasting as the Singing Forester. JOHN ANSON FORD Company, Los Angeles agency specializing in direct mail, is said to be contemplating the use of radio for some of its political accounts early next year. UNION Oil Company, with Don Forker as advertising manager and with headquarters in Los Angeles, is contemplating another radio feature before the first of the year. It previously used Baron Keyes with children's stories as a transcription over a dozen coast stations. A PROGRAM of shopping news and classified advertisements of Modesto, Cal., merchants, is now one of the daily features at KGDM, Stockton, Cal., with Elmer Kirkle in charge. CLOVER Glen brand (butter and eggs) is giving away a pound of butter and a dozen eggs for each of the 25 best recipes submitted every week for the twice-a-week morning broadcast on KFI, Los Angeles. The Brisacher agency, Los Angeles, has the account. NEW clients that have signed up with KFBI, Milford, Kan., are: Boyd Creamery, Creston, La.; United Drug Co., Boston; state chamber of commerce, Topeka, Kan.; Process Co., Chicago; Edna Wallace Hopper, Chicago, and Sears Roebuck & Co., Chicago. WMAL, Washington, has Holmes Bakery sponsoring the Radio Producers Association's transcription of the Boswell Sisters and Smally, Mason and Lewellyn. Castleberg's, local jeweler, is sponsoring the new transcription featuring famous movie stars produced by Arthur Judson Management, Inc. OLSON Rug Company, Chicago, heralded its "Open House Week" with a rush of 12 broadcasts during the week of Oct. 18. The programs utilized the facilities of three Chicago stations, WMAQ, KYW, and WBBM. The broadcasts simply invited listeners to visit the Olson plant during the week where guides conducted parties through the various departments and a gift was presented to each visitor. There were no obligations attached either to the visit or the gift. HAL TOTTEN'S long-established summer evening sports summary on WMAQ, Chicago, so satisfied its sponsor that a new contract was signed even before the end of the recent baseball season, at a 50 per cent increase in revenue. The feature is a 15-minute broadcast nightly during the baseball season giving the major league scores and batteries, and the play-by-play of the Cub and White Sox games. It is sponsored by the Premier Malt Sales Co., makers of Blue Ribbon Malt. This company also sponsors Ben Bernie and his orchestra on CBS. A LIMERICK contest features the five-minute piogram broadcast at 4:45 p.m. each weekday over KDKA, Pittsburgh, under the sponsorship of Peter Paul, Inc., Naugatuck, Conn. GLOBE Grain and Milling Co. has signed with KHJ, Los Angeles, for a twice-a-week program to run 52 weeks, according to Ted DuBois, of the station's commercial staff. "To the Ladies," is the title of the program which uses male quartet, orchestra and xylophone solo. PROFESSIONAL football has gained such popularity in and around Chicago that the Charles Denby Cigar has contracted for a broadcast of the home games of the Chicago Bears and the Chicago Cardinals on WGN. The broadcast is by Bob Elson, who does the commercial announcing. The cigar company works a suggested "taste" test into its commercial announcements. NETWORK ACCOUNTS HART, Schaffner & Marx, offering "The Trumpeters" Thursday evenings over 28 CBS stations, on Oct. 15, began circularizing all its dealers to urge them to carry window displays, newspaper tieups and word-of-mouth publicity about the program. It is asking to dealers to seek page 2, 3, 4 or 5 in the new section or page 1 or 2 in the radio and sports sections for its newspaper tieups. If some civic event crowds downtown streets on Thursday evenings, the circular also sugests, "put a loudspeaker in the window." TWO to five broadcast periods a week are taken over the NBC coast network by the following sponsors: Gold Medal flour, Sperry flour, Tastyeast, Wheatena, Libby, McNeil and Libby; Hellman Mayonnaise, Lucky Strike, R. J. Reynolds, Penick and Ford, Owl Drug Co., Beatrice Mabie, M. J. B. Co., Sterling Products, Dunn and McCarthy, Pioneer Maple Syrup, Standard Oil of California, Colgate-Palmolive-Peet, Frigidaire, Edna Wallace Hopper, Lever Bros., Blackstone Plantation and Standard Oil of New Jersey. CARBORUNDUM Co., Niagara Falls, N. Y., abrasive and refractory products, returns to CBS for a series of Saturday night programs. The first program was to feature a broadcast of the Niagara Falls' roar and a tribute to Tschaikovsky by Edward d'Anna and band. AMERICAN Tobacco Co., Lucky Strike and Cremo, begins Nov. 2 to sponsor Bing Crosby twice nightly except Sunday over two CBS hookups at 7:15 to 7:30 p.m. and 11 to 11:15 p.m. EL SIDELO Minstrels, patterned after the burnt cork minstrels of old, returned to radio over an NBC-Pacific Coast network on Oct. 24 for a Saturday night series sponsored by Consolidated Cigar Corp. JEDDO Highland Coal Co., Jeddo, Pa., is sponsoring a series of Monday and Wednesday late afternoon broadcasts which began over an NBC-WJZ network on Oct. 19 and which features Alexander Kiriloff and balalaika orchestra and Mabel Jackson, contralto. GENERAL Motors' new Monday night series over an NBC-WEAF network is the "Parade of the States." Starting with Virginia, the programs trace in turn the historical development of each of the 48 states, with tributes to each written by Bruce Barton. R. J. REYNOLDS Tobacco Co., Winston-Salem, N. C, began a new 15minute series on behalf of Prince Albert smoking tobacco on Oct. 26 over an NBC-WEAF network. The program, featuring Alice Joy and an orchestra under the direction of Paul Van Loan, is heard in the east every night except Sunday from 7:30 to 7:45 E.S.T., being repeated at 11:30 p.m. for mid-western stations and at 12:45 p.m. for far western stations. The complete hookup comprises 56 stations. CHASE & SANBORN Co., New York City, coffee manufacturers, will continue to offer Eddie Cantor and David Rubinoff and orchestra on the NBCWEAF network Sunday nights for the remainder of the year. So popular has Cantor become as a radio star, especially with his "Cantor for President" campaign, that the sponsors succeeded in signing him until he leaves late in December for Hollywood. THE TEXAS Company, (oils), has reentered western radio with a series of Sunday programs featuring song hits from current New York musical shows over the Don Lee system, starting at KHJ, Los Angeles. Half-hour programs, with the orchestra directed by Gregory Golubeff, are being carried over KGB, San Diego; KDB, Santa Barbara; KMJ, Fresno; KWG, Stockton; KFRC, San Francisco; KFBK, Sacramento; KFPY, Spokane; KOIN, Portland, and KOL, Seattle. BARNSDALL Refineries, Inc., Tulsa, Okla., (oils) started on Oct. 25 a weekly "Musical Memories" series over KOIL, Council Bluffs, and a mid-western CBS network of 15 stations, postponing its inaugural program from Oct. 18 because it conflic ed with a scheduled broadcast on behalf of President Hoover's Committee on Unemployment. NBC-PACIFIC Coast network has signed up a series of Friday daylight programs for King Crab Packers' Sales Corp. of Tokyo, Japan. The oriental firm has distribution for five brands of the Japanese king crab. N. W. Ayer and Son, Inc., San Francisco, is handling the account. The campaign will run for 10 weeks. PROSPECTS WESTERN UNION and Postal Telegraph have been reaping rich rewards from radio and, now that A. T. & T. is on both networks promoting its toll services, they are regarded as excellent prospects for radio advertising. Western Union is now carrying a "sticker" on messages destined to radio stations and artists bearing this legend: "To the Radio Artist one telegram of applause is worth a thousand handclaps; pick up your telephone — call Western Union. Charges will appear on your 'phone bill." MAY Oil Burner Corp., Baltimore, makes up its lists during November and December, using radio among other media. The advertising manager is E. Lyell Gunts, and advertising is placed by the Joseph Katz Co., 16 E. Mt. Vernon Place, Baltimore. HAMMEL Advertising Corp., Los Angeles, has taken up the account of the Hollywood Dry Corporation (ginger ale), halted last year on account of receivership. Radio is to start off the winter campaign, followed with newspaper and outdoor media. MARY See's Candy Co., Los Angeles, has appointed the Martin W. Allen Agency, of that city, to handle its radio and newspaper campaigns. RADIO will be used to publicize the Jones' collegiate football game, invented by Coach Howard Jones, of the University of Southern California. Page 22 BROADCASTING • November 1, 1931