Broadcasting (Oct 1931-Dec 1932)

First put on the market nearly a year ago, it has not been pushed until this fall when Hammel Advertising Corp., Los Angeles, took over the account. NORTHWEST stations will be used for the Washington Dairy Products Bureau campaign, handled by Western Agency, Inc., Seattle. A thousand dollars has been offered as prizes for modern Mother Goose rhymes to be used in advertising products of the bureau. RADIO, as well as newspapers, will be used by the Redman Van and Storage Co., Salt Lake City, to call public attention to its service with coast points. Ad-Craftsmen, Salt Lake agency, has the account. AGENCIES AND REPRESENTATIVES EUGENE INGE, radio editor of the Los Angeles Herald, Hearst newspaper, has established a "newspaper-radio program-advertising" service with an office at 603 Commercial Exchange Bldg., Los Angeles. C. W. Forde, Jr. is contact man. It is planned to charge 48 cents a line for commercial listings in the Herald radio column, later extending the service to other papers if practicable. WILLIAM E. BRYAN, Denver advertising man, was first place winner in a recent spelling bee staged by the Denver Advertising Club. STEWART P. ELLIOTT, formerly sales manager for the Sperry Flour Co., San Francisco, handling its NBCPacific Coast program, has joined the San Francisco office of Erwin, Wasey Co., as merchandising expert. J. HOWARD JOHNSON, one of the earliest radio brokers in Los Angeles, has left the KNX commercial staff and is now free lancing with headquarters at KHJ, Los Angeles. JOSE L. SILIS, 202 North Main St., Los Angeles, is conducting a radio brokerage business with the Spanishspeaking population. Present affiliation calls for a daily afternoon period over KTM, Los Angeles, with the Gama string quintet and soloists. PEARCE-KNOWLES agency, Seattle, has undertaken a radio campaign for the Germania Distributing Company, herb reducing tea, but the station list has not yet been announced. BUREAU of Broadcasting, Chicago, handling transcriptions and radio time, has appointed W. L. Gleeson western representative with an office in the Robert Dollar building, San Francisco. Mr. Gleeson previously was commercial representative for KYA, San Francisco; KTAB, Oakland; KRE, Berkley, and KQW, San Jose. The Chicago company at the same time appointed Miss Beth Chase as Oakland representative with offices at 357 Seventeenth St. R. N. McCARTY, until recently with WKRC, Cincinnati, and formerly head of the R. N. McCarty agency, Detroit, has been appointed district manager of the Buffalo office of the Bureau of Broadcasting, Chicago. RAYNER Broadcasting Corp., headed by E. C. Rayner, former publisher of Radio Digest, has issued its 1931 fall edition of Rayner's Guide to selling by radio, giving a handy tabulation of rates for national and sectional broadcasting over a select list of stations. V. G. FREITAG, 622 Commercial Exchange Building, Los Angeles, has taken over the time of KMPC, Beverly Hills. The past two years he has had a similar arrangement with KMTR, Hollywood, and KMCS, Inglewood. With the addition of the Beverly Hills station, Freitag will have charge of all the commercial activities for the three stations. Jack Keifer, who has been broker for the daylight KMC time the past two years, has been named as the Freitag representative of the station. TRANSCRIPTIONS UNION Carbide and Carbon Corp., through its subsidiary, Carbide and Carbon Chemicals Corp., has entered into a contract to suppy RCA Victor Co. with large quantities of Vinylite resin to be used in molding the new Vitrolac records, called "program transcriptions." These records, which are being introduced on the market, can reproduce an entire symphony, a complete musical program or a complete vaudeville act lasting a half hour. The long-playing feature is obtained by slowing down the turntable and by doubling the number of grooves on the playing surface. KECA, Los Angeles, late in October announced that it would drop studio bars and accept electrical transcriptions for daylight programs. It had previously frowned on records and transcriptions. EQUIPMENT WESTERN Electric's new moving coil microphone is the subject of a descriptive bulletin just issued. Western Electric has also issued Bulletin No. 12A, describing its new 100-watt transmitter. DUBILIER Condenser Corp., New York City, announces the appointment of the Rock International Electric Corp., 18 Laight St., New York City, as export managers in all foreign countries for its products and also as buyers of foreign materials for Dubilier products. WILLIAM DUBILIER, president of Dubilier Condenser Corp., New York City, announces the additions to his staff of William M. Bailey, C. D. Fletcher and F. A. Shailer, formerly department heads for Wireless Specialty Apparatus Company in charge of design, manufacture and sale of mica condensers. STATION NOTES KSL, Salt Lake City, announces that it will expend $200,000 for new transmitting plant, mechanical equipment and studio fittings in view of the fact that the commission has given them 50,000 watt power authority. W. F. BRANCH, radio engineer of Fort Worth, Texas, has installed a three-phase, mercury vapor rectifier as a power supply for KFBI, Milford Kansas. Trouble has been experienced with the generators formerly used and there was some difficulty in obtaining steady maximum output. J. B. Lottridge, station manager, reports that the area of coverage has been materially improved. KMCS, Inglewood, Cal., is now an official American Legion station, and its owners have set aside the noon hour daily on which to read official notices from the various posts of Los Angeles county. WMBG, Richmond, Va., has subscribed to the Consolidated Press news service. The service is by mail. WILLIAM FOSS, manager of WCSH, Portland, Me., reports an increase in commercial business of 15 per cent over that of last year. LEW WEISS, KHJ, Los Angeles, manager and general manager for Southern California for the Don Lee Broadcasting System, has announced that the station is practically sold out, so far as evening hours are concerned, into the middle of the 1932 summer. KQW, San Jose, Cal., owned by the Pacific Agricultural Foundation, Ltd., uses a Morse telegraph line to 303 Robert Dollar Bldg., San Francisco, which is one of the offices of the California Almond Growers Exchange (Blue Diamond brand). Current mar ket quotations and other information is sent over the keyboard to KQW from whence it is broadcast at stated periods. REMOTE control connections between KYW, Chicago, and the Edgewater Beach Hotel, where Paul Whiteman's music is picked up, caused a break in KYW's schedule program on Oct. 18, but this was quickly filled in by artists of the studio staff. STANLEY HUBBARD, KSTP, St. Paul, reports that the "KSTP Weekly," supported largely by advertising, charging $1 a year subscription, after only four editions has gone to 10,600 circulation to meet the demand for adequate local program listings denied the St. Paul-Minneapolis radio public by the newspapers according to Mr. Hubbard. A WEEKLY resume of campus news from the University of Michigan, Ann Arbor, is being broadcast by remote control over WJR, Detroit, by Prof. Waldo M. Abbott, director of the university's broadcasting service. Prof. Abbott is a son of Willis John Abbott, editor of the Christian Science Monitor. KFYR, Bismarck, N. D., is issuing a news sheet for its listeners at periodic intervals with news of the station and staff. C. F. Dirlam is commercial and production manager of the station. KFBL, Everett, Wash., now has 46 individual sponsors on its list weekly, according to Otto Leese, manager. KTSM, El Paso, Tex., 100 watts on 1,310 kc, is giving DX programs for California listeners at midnight, Pacific time, but without any particular schedule of days. "WELCOMING WGN" was the allstar program staged over the entire CBS network on Oct. 31 to induct the Chicago Tribune station into its new affiliation. WGN left NBC to join CBS following the recent acquisition of half interest in WMAQ, of the Chicago Daily News, a former CBS affiliate, by NBC. KGDA, Mitchell, S. D., a 100-watter located on a peninsula extending into Lake Mitchell, reports exceptional coverage of the southwestern half of the state due to its transmitter location. Its Philco transcriptions are sponsored locally by the Gilpin Radio Service, Chevrolet Chronicles by Western Chevrolet, Inc., and closing market quotations by a local concern. JOHN PATT, manager of Dick Richards, WGAR, Cleveland, reports that his station was now one of the largest billboard users in Cleveland. Thirty billboard ads feature local and national programs and stars. PROGRAM NOTES WEEKLY on Friday afternoons, between 4:15 and 5:15, E.S.T., an NBCWJZ network is carrying a series of great plays adapted for radio by the Radio Guild. The first offering was "Aeschylus' Agamemnon," Oct. 9; then followed Marlow's "Faustus," Oct. 16; Shakespeare's "Midsummer Night's Dream," Oct. 23, and Shakespeare's "Julius Caesar," Oct. 30. The series will run through April 29 and include works of Moliere, Ibsen, Goldsmith, Shaw and Barrie. MURRAY HORTON, jazz maestro of WLW, Cincinnati, is staging a twice-aweek series for A. & P., over that station, calling for 98 popular dance tunes each week. FACTS from American history are featured in the two-a-week series of the Daughters of the American Revolution being carried over WBBM, Chicago, under the auspices of the local D. A. R. chapter. The station also carries a weekly afternoon sustaining series of the Illinois Federation of Women's Clubs. BEDTIME for the youngsters who tune in WGY, Schenectady, is heralded every Thursday and Friday night by Gray McClintock, a dentist by profession but a naturalist, author and adventurer by preference, who was in the Klondike Gold Rush in '98 and who takes his auditors into the Canadian Northwest in adventure talks. CBS will resume its American School of the Air daily from 2:30 to 3:00 p.m., Nov. 9, over a hookup of more than 60 stations. THE NATIONAL Farm and Home Hour will be broadcast by NBC direct from the International Livestock Exposition, Nov. 30 to Dec. 4, inclusive. ADVICE on the care of dogs, particularly during the variable autumn season, is being broadcast by Daisy Miller of the Animal Protection Union in weekly dog talks over WGBS, New York City. A SERIES of afternoon studio concerts by vocal and instrumental groups of the National Music League was introduced over an NBC-WEAF network Oct. 26 by Mrs. Otto Kahn, League president. Starting with the Roxy Male Quartet, the feature will continue until Dec. 14. WALTER DAMROSCH, dean of American radio conductors, will direct a new series of Sunday concerts to be inaugurated on November 8 by the NBC-WJZ network. Symphonies of great masters will be presented from 1:30 to 2:30 p.m., E.S.T., each Sunday for twenty-five weeks. WINGATE Memorial Foundation, New York City, created by the children of the New York public schools in memory of the late General George Wingate, for 25 years president of the New York Public School Athletic League, begins on Oct. 31 to present a series of educational programs over CBS featuring a leading authority on sports and games each Saturday afternoon from 12:45 to 1:00 p.m., E.S.T. TED HUSING'S play-by-play description of the Army-Harvard game on Oct. 17 was synchronized to a television football board carried over W2XAB, the CBS television station in New York City. The board was devised by William A Schudt, Jr., television productions manager, and is to be used during the whole football season. RESUMPTION on Oct. 9 of the NBC Music Appreciation series, under the direction of Walter Damrosch, signalized the hookup of the largest transcontinental network yet assigned to that program. Sixty-one stations are carrying the feature, which is destined for schools and homes. Instructors manuals are being made available to all teachers whose classes listen in. "COLLEGE NIGHT" will be celebrated over an NBC-WEAF network Saturday night, Nov. 14, under auspices of the American Liberal Arts College Movement. District and local programs over individual stations will supplement the national half-hour broadcast, which will feature President Hoover speaking from the White House and various educational dignitaries. KFBB, Great Falls, Mont., recently inaugurated a Montana Cowboys feature which is proving extremely popular and which it has available for sponsorship. The cowboys do old time dance music, cowboy songs, humorous dialogue and burlesqued cowboy poetry. THE Better Business Bureau, Ltd., of Los Angeles, is having staff members give radio lectures to the public over local stations. CALVARY Church, Placentia, Cal., is now using its remote control from Orange county over to KGER, Long Beach, in Los Angeles county. The Rev. Charles E. Fuller, pastor, is also board chairman of the Bible Institute, Los Angeles, which recently sold KTBI, now rechristened KFAC. Mr. Fuller used both the now defunct United coast chain and also the Don Lee coast chain the past year for the purpose of raising: church funds. The twice-a-week KGER programs include sermons and sacred music. Page 24 BROADCASTING • November I, 1931