Broadcasting (Oct 1931-Dec 1932)

Record Details:

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Holding the Audience for you Pleasing an audience once is not such a difficult accomplishment, but holding it 365 days a year is the real test of a station's merit. Every survey made in the Twin Cities' trading area in the last three and a half years has shown that KSTP has approximately 70 per cent of the audience. That is not an accident. It is the result of painstaking effort, liberal expenditures and the foresight to give the public what it wants. Advertisers and agencies everywhere know that KSTP dominates this rich field. Now let us tell you ten mighty good reasons why. KSTP has: 1. The choicest Red and Blue NBC programs. 2. The finest regional and local programs. 3. Perfect transmission with new transmitting facilities valued at #300,000. 4. More power than all other stations in the state combined. 5. The longest daily schedule — 19 hours. 6. The largest station personnel in the country devoted exclusively to radio. 7. Complete departments in program building — continuity, music and research. 8. The largest music library of any radio station in the West. 9. The only staff orchestra in the territory. 10. A complete merchandising service. When you want to get your message to the Twin Cities and the immediate Northwest, let us help you solve your problem before you go on the air. SAINT PAUL MINNEAPOLIS KSTP 10,000 Watts • 100% Modulation NORTHWEST'S LEADING RADIO STATION November 1, 1931 • BROADCASTING Page 29